# 2CCX Challenge 4: Find A New Product Origin Story…

- Link: https://jarvislegacy.com/podcast/2ccx-challenge-4-find-a-new-product-origin-story/
- Published: 2021-02-17T09:00:00-07:00
- Author: anchorwave

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2CCX Challenge 4: Find A New Product Origin Story...

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On this episode I talk about challenge #4, finding a new product origin story.

Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at [marketingsecrets.com](https://marketingsecrets.com/)

—Transcript—

Hey, everyone this is Russell Brunson. Welcome back to the Marketing Secrets podcast.
Hope you’re enjoying this week of challenges. Today we’re going to be moving into
challenge number four. This is finding a new product origin story. Now, again, this
is parts of a training that I recorded with my Two Comma Club X High End Coaching
Members and you guys are having a really cool chance to listen to behind the scenes
of what I taught them and hopefully this gives you ideas on some cool ways and some
simple ways to make your business more successful. So that said we’re going to cue
the theme song. When we come back, you’ll have a chance to listen to challenge number
four.

So challenge number four is going back to whatever thing you’re selling, your product,
your book, your webinar, whatever it is. I want to challenge you guys to find a 
new product origin story from some separate things, some sexy hook you can then 
tie back into the thing that you’re selling and try that on an ad, try it on your
landing page. Try it on something and just see if you can amplify what it is you’re
selling. I did a podcast three years ago and I didn’t know how to explain it. I 
think I called it, turn up the sexy or something. I said, “I don’t know how to explain
this, but you take your offer and you have to make it sexier.” Most people’s offers
are so bland. It’s like someone comes to the page, “Oh, nah, I can do without it.”

But if you come to the page and you’re, “Oh my gosh, if I don’t have that thing,
I can’t sleep tonight.” That’s what you need and it comes back to turning it sexier.
I didn’t know how to explain that. It’s just ah, try help people and make it sexier,
make it more exciting, make it… How do you do that? I couldn’t explain it. And this
report, I read that and I was, this is the most simple, easy way to do that is to
find this outside third-party story that uniquely is interesting and fascinating
and then tie it back to your product. And so hopefully that helps.