# Achievement Vs. Fulfillment: Which Do You Want More?

- Link: https://jarvislegacy.com/podcast/achievement-vs-fulfillment-which-do-you-want-more/
- Published: 2020-07-20T08:00:00-07:00
- Author: anchorwave

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Achievement Vs. Fulfillment: Which Do You Want More?

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They are two conflicting concepts, the science of achievement and the art of fulfillment.
Can you have them both or does one sacrifice the other?

On this episode Russell talks about the difference between the science of achievement
and the art of fulfillment and how they are opposites of each other. Here are some
of the fascinating things you will hear in today’s episode:

 * Find out why the science of achievement is the easy part for Russell, but he 
   struggles with the art of fulfillment.
 * Find out what an event horizon is, and how it’s the opposite of routine.
 * And see what project Russell is working on with his wife regarding these things.

So listen here to find out how Russell plans on getting the achievement and the 
fulfillment parts of life.

—Transcript—

What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets
podcast. I want to share with you some deep thoughts about Russell Brunson today,
I hope you enjoy it. With that said, let’s queue up the theme song, and I’ll be 
right back.

Alright so, as you guys know, last week I was at Lake Powell with my family and 
we had an amazing, relaxing vacation, which is really good. The problem with the
entrepreneurial brain, us EPT, entrepreneurial personality types, when we try to
relax we can’t and it drives us crazy because we gotta be moving forward with momentum,
right.

And so while I was in the boat I started thinking about projects and things I want
to do, things that are fun, and you know, I know that some of you guys know that
I am working on eventually writing my next book, which is going to be the Bootstrap
book, telling Clickfunnels story. But the problem is the Clickfunnels story is not
done yet, so I don’t know where it’s going to go or how to tell the story. So it’s
kind of like this thing that’s in the backburner that I’m going to do someday. It’s
not a huge rush, but I’m excited for that.

But I was like, I need something fun to be creating. I don’t know, as a creator,
I need to create. I’m sure you guys are the same way. And I’m creating this, we 
have a new 2 Comma Club X coaching program, which I’m creating and was a lot of 
fun. But I was like, I want something that just, something I can enjoy that’s just
fun and light hearted, there’s no deadlines, or things. Just to create to create.

So I had an idea for a project. I’m not going to tell you the details, the name 
or anything, other than it’s going to be the one and only time I ever talk about
personal development in any way. I’m a marketing guy, I’m gonna stick with it. But
obviously I’ve had access to a lot of people that most people don’t have access 
to in this world and this lifetime, and I’ve  had a chance to learn from some amazing
people. So I wanted to create this thing, and I don’t know what it’s going to be.
I don’t know if it’s going to be a real book, if it’s like a book I’m going to be
giving away for free as a lead magnet, I have no idea.

But I won’t tell you the title. I’ll tell you the subtitle. The subtitle is “The
Science of Achievement, The Art of Fulfillment.” If you’ve ever heard Tony Robbins
talk, he talks about that a lot of times. There’s two things you gotta master, you
gotta master the science of achievement, you know the science of how to achieve 
anything in life. And then you have to master the art of fulfillment. And it’s funny
because he talks about it a lot of times, but I always struggle with that personally
because he doesn’t go deep into the whole thing, you know.

So I was sitting there at Lake Powell this week, thinking about this. I started 
thinking about the art and the science, and you know, the science of achievement
is a lot of stuff I talk about anyway. You know, here’s the stuff I set up, here’s
the things you need to do. You need to do these things in this order and you’ll 
have success. But the art of fulfillment is something I personally struggle with.
I’m such an achiever, I want to achieve this, this, this. And you achieve the thing
and you’re like, “What’s next? I want to achieve the next thing and the next thing.”
And we keep moving towards, running towards this invisible goal that we don’t really
know what it is. And I think a lot of times producers and entrepreneurs and people
like me and probably you, we struggle a lot of times with the art of fulfillment.
How do you feel fulfilled?

And it’s interesting, the art of fulfillment stuff, because it’s like art. It’s 
not like the science. The science is like, “Here’s the things to do to get the thing.”
And art’s like, this art, you get fulfillment. And I’ve always struggled.

So as I was thinking about putting together this project, I started thinking about
that, and I started just thinking about the science of achievement because that’s
where my brain goes. I’m an achiever, how do I achieve? Boom, boom, here’s the thing.
But then I started realizing that in the path of achievement, the art of fulfillment
is almost the opposite, it’s like the yin and the yang. I started realizing, I was
like, “Oh my gosh.” I started looking deeper at different topics, different concepts,
and I was like, “Oh my gosh, this is true in so many things.’ I didn’t realize before.

So for example, and this is the example I’ll share just to kind of help you guys
see what I’m, the aha I had. Everyone talks about morning routines right? If you
follow any of the fitness guys, the health and fitness, the biohackers, the entrepreneurs,
they all talk about, “You’ve got to have a morning routine and structure and things
like that. You’ve got to wake up and you’ve got to know, I’m going to do this, this,
and all these things.” Right. A lot of times they talk about how morning routine
starts at night. “Here’s the thing we do before we got to bed to increase your sleep
patterns.” And that’s very scientific, right? It’s the science of achievement.

If you want to have more success you’ve got to create habits. You create habits 
by creating a routine. You create a routine, you stick to the routine, you do that
thing, it creates that outcome, and eventually you have success. And I’m a big believer
in that, actually. I’m not making fun of that by any stretch. It is part of the 
science of achievement, is having that. By the way, if you’ve struggled with achieving
things in the past, maybe it’s because you don’t have that. It’s scientific, you
just do these things, the outcome it just happens. It’s just magic, it just works.

So there’s the science between it. The problem though, is it doesn’t create fulfillment.
So just stick with me for a second. I did a podcast episode about this, I don’t 
know, 6 months ago or something. I was in Puerto Rico with Brendon Burchard and 
a big mastermind group with a bunch of cool people. And one of the guys there was
a guy named Craig Clemens and Craig was sitting there, and he started talking about
how our brains work. He said, “You know, a lot of times as we get older we say the
years are getting shorter, it seems like time is flying. The reality is its actually
true. The reason why is because your brain looks for patterns of the same thing 
happening over and over and over again and it deletes them. Because it’s like, I
don’t even remember this because we do it every single morning, we do this every
single week. Every single thing.’

And so he said, “So literally your brain is deleting those things that keep happening.
So your life seems shorter because it literally is shorter. Those memories, every
morning from 9 to, you know 7 til 10 it’s the same things. I don’t even remember
this. It’s the same thing, just delete it. So because of that you lose those 5 hours
in your memory every day. So your life goes faster, the years go faster, days go
faster, weeks go faster, and your life goes faster.”

He said, “that problem is, if you want to extend time,” he called them event horizons,
and if you go back and listen to that podcast episode, I talk a lot about them. 
But it’s interesting because he’s like, this mastermind group we’re in, the very
first year we did it, we all met in Wyoming and we flew helicopters, and we shot
guns, and we rode horses and it was crazy. He was like, “That was an event horizon.
I will remember that experience for the rest of my life. The second year the mastermind
came to Puerto Rico, it was amazing, we’re in this new spot, this new place and 
it was amazing. This is year three and we’re in Puerto Rico again. I’m having an
amazing time, the problem is this experience is so similar to the last one, most
of its going to get deleted from my memory and it’s just going to be gone. My brain
will just delete it because it’s like, oh this is a routine, I’ve done this before.
You lose that.”

I think he was trying to get us to do something crazy that night because he’s like,“
We need to create an event horizon right now.”  And he wanted us, I can’t remember
what the thing was, but he wanted to some crazy thing to stick this in our brains
so we don’t lose this moment and this experience because it was so similar to the
thing before.

With event horizon I started thinking, oh my gosh, if you think about those two 
things, this is the yin and the yang of fulfillment and happiness, that are the 
science of achievement and the art of fulfillment. It’s the yin and the yang, because
if you want achievement, you want to achieve the thing you need to create structure
and routine and have this thing where you just do the things that create the result
at the end. So you do that and because of that, boom, you move towards getting the
achievement. But the problem is your brain is deleting the section every single 
day, and all the sudden your days are shorter, your life is shorter, you’re not 
fulfilled, you’re not getting the art of fulfillment because of that.

So the art of fulfillment is the opposite. It’s the literal opposite of this first
thing, right. It is you coming and saying, “We are not going to do routine, we have
to do these crazy things so it extends our life, extends our happiness, we feel 
fulfillment in the moment.” And it’s this yin and yang. So that’s kind of the thing
I want to explore in this project, is that. The personal development side, because
I think so many times in personal development we focus on one or the other, when
we have to realize they’re actually all opposites.

And I think, as I’m going through each principle that’s had a big effect on my life,
I look for the opposite of it. And the opposite of it is, it’s funny, if this one
thing is giving me happiness, it’s also the thing that didn’t give me achievement
and visa versa, and it’s so strange and so fascinating when you look at that. So
this is the work I want to start working on in my free time, just for fun, just 
exploring that and writing about it.

So my wife and I are doing this, we’re going to be picking a topic for each thing.
So this one is going to be the first yin/yang, personal development versus event
horizons. Excuse me, the morning routine versus event horizon. So it’s like, we 
need to create these routines for ourselves and for our kids to be able to achieve
a certain thing. So what do we want to achieve? Figure that out, then reverse engineer
it to build a morning routine that helps us to achieve that. So there’s your science
of achievement.

But then, sprinkled inside of that we need to have these event horizons that cause
the happiness, the art of happiness. That way we can have the achievement and the
happiness, the fulfillment as well. And it’s figuring out the yin and the yang of
these things.

Anyway, that’s a project I’m excited to work on. But I just wanted to get that thought
in your head because a lot of times the thing you’re doing to achieve, and you’re
killing yourself, burning, hustling at whatever it is you’re trying to get achievement
in, it’s actually taking away your art of fulfillment. So how you bring that fulfillment
into all these things.

So start looking for that, as you’re looking for, these are the things I’m doing
to achieve, what’s the exact…notice this is moving me towards achievement but it’s
probably pulling you away from fulfillment, away from happiness. And then how do
I create the yin and yang inside of here so I can get both? Because if you go one
way or the other way, you’re either going to be an achiever who’s miserable, or 
you’re going to be someone who’s happy but never accomplishing anything in your 
life. And I think there’s a happy medium between the two.

Because I know for so much of my life I’ve chased achievement and I think part of
me keeps chasing it, hoping I’ll find more happiness there. And it’s like, no, that’s
not actually where happiness is. The achievement’s there, but the happiness is on
the opposite.

Anyway, I hope that helps, at least gets the wheels in your head spinning. I’m excited
and hopefully someday this will turn into a project. And maybe it won’t be. Maybe
this podcast episode is all that it actually is. But like I said, my plan is for
my wife and I to pick a chapter, a topic and then study it, learn about both sides
of it, figure things out, create our routine, create our event horizons, create 
something amazing, and then from that, that becomes chapter one. Then next we’ll
pick our next topic and then do it, spend time on it, figure it out and keep going.

So anyway, I’m excited, it’ll be a fun project. And hopefully this, anyway, a glimpse
behind Russell’s mind, what he thinks about when he’s supposed to not be thinking
about things. Anyway, I appreciate you guys. Thanks for paying attention, for hanging
out. If you enjoyed this episode, please take a screenshot on your phone or wherever
you are and share it on social and tag me on it. I’d love to see it.

Plus also post your comments. I love hearing your comments about why you like this
episode, what you thought, what things that sparked your mind. That helps me to 
know what to create and what to create more of, what to create less of. When I don’t
hear anything back from anybody, I don’t ever talk about that again. When you guys
get excited, then I go deeper. So let me know if you’re excited about this topic,
tag me in it wherever you post it, and I appreciate you guys all for listening, 
thanks so much and I’ll talk to you soon. Bye everybody.
