# Extreme Ownership, Russell’s Rant…

- Link: https://jarvislegacy.com/podcast/extreme-ownership-russells-rant/
- Published: 2019-10-30T08:00:00-07:00
- Author: anchorwave

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Russell goes on a rant about “extreme ownership”, mastering webinars, and a whole
bunch more.

On this special podcast within a podcast Russell goes on a rant about taking responsibility
for your own business because he is not your savior, he is a leader. Here are some
of the awesome things to look for in this episode:

 * Find out why Russell is going on a rant about taking ownership in making your
   business successful.
 * See how you can model Russell’s 12 month plan for financial success.
 * And find out how you can get access to every single product Russell has done 
   to be a master of the webinar.

So listen here to find out why Russell decided to rant about taking responsibility
for your success instead of blaming others for your failures.

—Transcript—

What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets
podcast. Today I’ve got a rant.

Alright everybody, I hope you’re all doing amazing. As I said during the intro today,
I’ve got a little bit of a rant. And this is a rant not out of being upset, more
out of love for somebody who reached out to me on Instagram the other day, and said
some things, and I wanted to grab the person and spot coach them on the spot and
be like, “I see what’s wrong.” But instead I thought, there’s more than one person
who’s got this exact same problem, so I wanted to do this as a podcast so that it
will not only help her, but will help everybody.

So I’m not going to tell you her name or situation or story or anything, but I’m
going to kind of tell you a little bit of our conversation, I’m going to do a little
bit of a rant, and hopefully it will help somebody else out there who is listening,
as well as her, as well.

So some of the really, really quick back story, this is somebody who has kind of
popped in and out of our community a couple of times, I’ve seen her at a couple 
of events, she’s somebody who is definitely trying, putting forth the effort. So
I am, that’s why I’m aware of her, and I’ll kind of leave it at that. She came to
an event we did last year for our high end coaching clients, as a guest, I let her
come and kind of attend, and I’ve seen her at Funnel Hacking Live, and a couple 
other spots.

So I’m really excited, this looks like good things are happening, momentum is happening,
so I was really excited. Then I didn’t hear anything from her for a while. And then
a week or two I got a message on Instagram asking if I would help with this project
she’s doing. And I didn’t, I get 8,000 messages a day on every platform, and I’m
just not able to respond to everything. So unfortunately I don’t respond to most
things, unless its something that really pops out. So I didn’t and then she messaged
again, and she messaged again, and she was like, “What I’m selling is very similar
to what Myron was talking about at this thing. Can you help me? Can you be an executive
producer for this documentary I want to make?”

So it kind of caught me off guard, and I responded back, in fact, let me see if 
I can pull up my response here, keep the recording going hopefully. So my response
was, “Why don’t you just do a webinar and sell the training direct? There’s a proven
model that works over and over again. It sounds like you’re trying to gamble on 
an unproven model, crowd funding for a TV show. Don’t try to reinvent the wheel,
just follow the model that’s proven to work.”

She was trying to say, “I’m doing this crowd funding thing for this TV show and 
I want you to be an executive producer, and it’s going to tell my story and from
there we’re going to sell my course that teaches how to do this thing.” I’m just
like, “Okay, you could do that, or you could do the model that’s been proven by 
thousands and thousands and thousands of people that we know works beyond a T, you
should model the proven thing, as opposed to running down this rabbit hole on something
that makes no logical sense and nobody’s ever done before, because you think it’ll
be easier than doing what actually works.”

So that’s what I said, and then she responded back, “My honest answer, I wrote a
webinar,” Which is awesome, yeah, congratulations. “It sucked.” Yeah, it should 
suck, the first one you do is always going to suck. “I knew it did, so I never even
launched it. Then I went to Funnel Hacking Live 2019, I joined 2 Comma Club X thinking
I’d get the help I needed to write it, that didn’t happen.” So that was the thing.
So I wrote back, I said, “Okay, I’m going to do a rant today inside the 2 Comma 
Club X group, I’m going to seem a little frustrated. It’s out of love. I won’t use
your name…I’m sure other people need this. Hopefully it’s going to give you a clear
road map.” And she wrote back, “I’m not in the 2 Comma Club X group anymore. They
kicked me out when I put my account on pause. I have no more credit on my cards.”

Okay, so I got a couple things I want to talk about tied to this. The first one 
is I want you to listen to how she phrased these things, because this is so, so,
so essential to your success. The second you put your success on somebody else, 
you’ve automatically failed. If I could grab everyone of you guys and just yell 
this to you. Notice what she said, she said, “I joined 2 Comma Club X thinking that
I’d get the help I needed to write it. That didn’t happen.” And then, “I’m not in
the group, they kicked me out.” Notice in both those situations she put her success
on somebody else.

“I joined this so I’d get the help. That didn’t happen.” So she didn’t get the help,
although the fact we’ve got 9 fulltime coaches, 4 coaches including Myron Golden,
Stephen Larsen, Julie Stoian, all of which who are amazing at things. We do live
calls weekly between all the coaches. The help was there, she didn’t get it. I don’t
know if she thought someone was going to come to her house and write it, but she
didn’t…..Its there, the people are there. You have to grab it and take it, be on
every single call, go to every single event. Jump on the coaching calls, jump on
the open office hours. The things are there, but she said, I didn’t get the help
I needed. So I just wanted to put that out.

And then, “They kicked me out.” So “I stopped paying and they kicked me out.” She’s
putting her success on somebody else. The way that, if you’re taking, and I sent
everyone in 2 Comma Club X Extreme Ownership, by the way, so hopefully everyone’s
read that, but if you haven’t, that’s the big tweak first off. So I’d be like, my
first feedback is you need to take 100% responsibility for yourself. If this was
the answer, “My honest answer, I wrote a webinar, then I launched it, I tried it,
it didn’t work, so I tried it again, I tried it again, tried it again, after ten
times it didn’t work. Then I joined 2 Comma Club X, then I was on every single coaching
call, I asked every single coach the question. I got feedback inside the groups,
inside the things.”

Those are the things that if she had taken personal responsibility for, those are
the actions to help you have success with the webinar. It’s not a mystery. I wrote
a book on it, we did the 10x Secrets training, which is inside the coaching program,
we have all the coaches, all the staff, all the people, it’s a proven model. Half
the people inside 2 Comma Club X are doing this thing, if you just jump in and do
it, they’re there.

Anyway, and then again, “They kicked me out of the account.” They didn’t kick you
out of the account. You kicked yourself out of the account, you stopped paying. 
And I understand if you ran out of money, I totally respect that and understand 
that, but they did not kick you out, you kicked yourself out by not continuing to
pay. It’s just like this little phrase that seems inconsequential, but it’s so freaking
important.

Don’t put your success on somebody else’s. Garrett White spoke at Funnel Hacking
Live 3 years ago and did this whole rant about, for each of us individually he says,
and one of the pieces was, “You’re a leader, not a savior.” Our job is not to save
you, our job is to lead you, we are leading. How many webinars have I done? How 
many…inside the member’s area there’s like 15 different webinars that I’ve done 
that we successful that you can watch, and can watch over and over and over again.
All my staff, all my coaches, all my people, everyone knows how to do webinars, 
the access is there. But the problem is that you wrote one, and then you thought
it sucked so you never did it.

Alright so, there’s the first part of the rant, it was just personal responsibility.
It seems so little, but it is everything. Shifting that from, “They kicked me out.
I didn’t get the help I was expecting. I didn’t…” No, no, no you have to shift that,
because until you do, you will always be a victim in this situation. That’s the 
first piece of advice that I wanted to put out there.

Now I want you to listen to the second piece of advice. And it’s funny, as I was
thinking about this, this morning, it’s funny, for those of you guys that go to 
church, and I’m assuming it’s true in any church, but we go to church and they’re
always like, “You need to pray. You need to repent. You need to do what’s right.”
And you’re like, “This is the same message you keep telling me every single time.”
And it’s like, it’s the same message that everyone still needs, that’s why we keep
saying it.

And I feel like it’s almost the same thing. Two years ago I did a podcast called,
this is your business plan or business model for the next 12 months. And in there
it said basically you need to do a webinar a week live,  every single week, until
you’re a millionaire, and if you do that every single week for a year, you’ll be
successful. And that’s the next piece of advice here. Is that you said, “I wrote
a webinar, it sucked. The market didn’t tell me that, I just assumed it sucked, 
so I stopped trying.” No, that is how you don’t have success. The way you have success
is you write a sucky webinar, then you get people on the sucky webinar, you do it,
and you suck. Then you look at the feedback from that sucky webinar, you make the
tweaks, make it a little bit better, then you do it again, and the next time you
suck a little bit less. And you keep doing that every single week for an entire 
year until you’re a millionaire. That’s it. It’s not that hard. That’s the model,
it’s the thing that we’ve….you just…that’s…I don’t even know what to say.

So I’m thinking because I did that podcast 2 1/2 – 3 years ago. The time I did it
was, it’s funny because Brandon and Kaelin were launching LadyBoss at the time, 
and they heard that, and then they did a webinar every single week, and boom, now
they’re doing like 40 or 50 million bucks this year. And I can tell you a handful
of inner circle members who listened to that podcast and guess what they did? They
went and boom, did these huge, built huge companies off of it.

So just like if I was at church and say, “You need to pray, you need to repent, 
you need to do what’s right.” I’m going to do the same thing right now and I’m going
to actually insert that podcast episode right here, that way you guys can go and
listen to it again and realize that this is still the same message. It has not changed.
My advice for the next 12 months is the same advice as it was back then for the 
next 12 months. You need to be doing this over and over and over and over again.

So person who this podcast is specifically for, take the crappy webinar that you
wrote and then do it, live. Don’t retweak it or change it or hope that somebody 
else is going to take your responsibility and rewrite it for you. This is your business
and you’re the only one that cares about it. Therefore you’re the one that has to
do the work, and you’ve got to do it. And then I would go and plug into every single
group and go find people and say, “Can you listen to my webinar?” And ask people
questions, and then after you do, go watch my webinar, and then watch 5 other peoples.
Find Liz Benney’s webinar, or find Annie Grace’s webinar, or find Kaelin Poulin’s
webinar, watch all the webinars, watch mine again.

Some of the people that have had the most success webinars, told me, “Russell I’ve
watched your webinar over 50 times.” 50 times! How many times have you watched my
webinar? Have you dissected it? Have you written it out? Have you figured out how
you would change this for your market? If not, you’re not trying hard enough, you’re
putting the blame on someone else. This is your responsibility to do the hard work.
It’s not my role, it’s not my team’s role, it’s not anybody else’s role except for
yours. We are not your savior, we are a leader. We are leading, we are going and
trailblazing and leading back everything we’re finding. Here’s all this stuff, take
it. But you’ve got to be responsible for it, not me, because I don’t care about 
your business as much as you do.

Just like nobody cared about my business when I was getting started. I can’t tell
you how many times I failed over and over and over again. It wasn’t on a webinar
where nobody was there. It was me failing on a stage in front of people. That is
embarrassing, super embarrassing. My wife and I are broke and I’m flying across 
the country leaving my life with our brand new twins for three or four days, paying
my own way to get there, paying for my hotel, and 4 or 5 grand in the hole, step
out on stage and speak, and nobody buys. I had to call my wife that night and be
like, “Hey hun, guess what?” She’s like, “How’d you do?” I’m like, “I did alright.”
She’s like, “How many people bought?” I’m like, “None.” She’s like, “None?” “Yeah.”
She’s like, “But how much did it cost you to get out there?” “Uh, about 3 or 4 grand
in.” She’s like, “Well, why did you do that.” Because I have to learn the skill.

It’s hard, it’s embarrassing, it’s frustrating. Leaving my wife and our kids and
not having the money, not making a penny from the trip, losing 5 grand to go and
practice onstage, standing in front of a group of 100 people, 200 people and embarrassing
yourself, not having a single person move when you walk to the back of the stage,
that sucks. But guess what, I did it week in and week out, week in and week out,
and I would go and sit through the event for three days and watch every other presenter
present, and I would take notes. What did they do? Why’d they do that? How’d they
do that? How did they get people to walk to the back of the room? How’d they structure
their presentation? What worked, what didn’t work? Over and over and over and over
again.

And now 15 years later it’s easy. But you gotta put in the work first, you gotta
put in the time first. And this isn’t, and I wish I could have somebody just do 
my whole webinar for me, but guess what, nobody cared about it like I did. Nobody
cared about my little ideas except for me. I knew they were big, I knew they were
going to change the world, but I had to go out there and learn the skill.

So for you, and again, this is for that one person, but this is for everybody who
is listening. You need to take this personal responsibility on yourself. This is
your product, this is your service, this is your business, nobody else cares about
it except for you. Therefore you’re the one that needs to make it successful. Therefore
if you write a crappy webinar, you don’t just stop. That’s the beginning point, 
we all write a crappy webinar to start.  Then you go and you do it, and then you
do it again, and you do it again. And it’s going to suck at first, because at first
you’re going to make zero dollars. You’re probably going to spend money to get ads
to show up. You’re going to be bribing people, you’re going to be spending 40 hours
on Facebook in every group related to you, trying to recruit people to come to your
webinar. And you’re going to get 100 people to sign up and one of them will show
up and it’s going to suck, and it’s going to be embarrassing, you’re going to cry
your eyes out, but that’s the path.

If it was super easy guess what, everyone here would be doing a webinar every single
time. It’s not so you gotta care more. And you can’t expect anyone else to care.
You can’t put the blame on anyone else. Extreme ownership, it’s you. You are the
only person, youl’re the one who’s stepping out into the arena and you’ve got to
figure this thing out. So that’s the goal. And if you’re too shy, or you’re introverted,
I get it. So am I. I hate talking to people. But if you really care about this business
and your mission and stuff, then you’ve got to go out of your way to go out there
and ask the questions, jump on the coaching calls, go into the facebook groups, 
talk to people, trade them. Say, “I’ll work for free for you if you review my webinar.”“
I’ll do this for you.” Whatever it takes.

It’s going to be uncomfortable and it’s going to be painful, and it’s going to suck
at first, I get it. But if you really want this thing to happen, that’s the path.
And if you don’t, that’s cool. Go back and do whatever you did before, I don’t care.
But if this is the path, I just want to paint a really clear picture, this is not
all sunshine and roses. It’s hard, it’s hard work. But nobody ever said changing
the world is going to be easy. So if you really do believe in your product or your
service, and you really do want to change the world for the people you’ve been called
to serve, then this is the path, and you’ve got to do it over and over and over 
again.

Alright with that said, I’m going to stop talking here for a second and have my 
brother go and find the podcast episode that I did, it might have been 3 or 4 years
ago now, but basically it was like, if I remember right, it was December or the 
beginning of the year, I was coming home and I mapped it out. I said, this is the
business model for the next 12 months. If you do this for the next 12 months you
will be financially independent. And that, that calling, that statement, that phrase
is still true today. So I’m going to post it here, the same thing I talked about
in the Expert Secrets book, just because I haven’t been ringing that bell as much,
doesn’t mean it’s not true. It’s still the path, still the process, still exactly
what I would do if I was starting over again today, live.

So I’m going to have him insert that right now and then I’ll be back here in a few
seconds.

Hey everyone, I hope things are going amazing for you. Heading home from the office
today, and just keep getting more and more excited about how simple and stupid my
plan is for next year. The angle’s always world domination, and the strategy’s changed
so many times, but look at the people in our coaching group that have made the most
amount of money, the things that have made me the most amount of money. It’s all
had to do with one core focus. It comes down to this. If you’re taking notes, write
it down right now. If you’re in a car, pull over so you can focus a 100% because
this is the key. Okay, and I talked about his on my periscope, the one that I told
you guys about yesterday that we did 150k sales on it. The key is having a live 
event every Thursday, and the one singular goal of your entire company is to get
at least a thousand people a week onto that webinar.

That’s it. It’s kind of like the whole ‘apple a day keeps the doctor away’. A thousands
registrants a week for your webinar keeps money flowing. We were doing the math 
on that. Let’s just say, and I don’t have the numbers in front of me cause I’m driving,
as you guys know, but say you have a thousand people a week to register. This is
all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything
you’re doing is all pushing towards this one event that’s happening ever single 
week. You’re just focusing on that. Okay, and so you’re doing that. You have a thousand
people to register. From that, you get thirty percent show up rate, right? That 
drops to three hundred who show up, and then your call to action … Let’s say you
follow the perfect webinar script, if you don’t follow it, you get like 1% closure.
You follow the perfect webinar script, you’re at 10% close rate. That means of the
330 people give you a thousand dollars from that webinar, so you just made 30,000
dollars.

The math on that, let’s say you should be averaging between 3 and 5 dollars per 
webinar registrant. Let’s just say we spent 5 dollars per registrant, and we’ve 
got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was
talking to my kids right now I’d say, “Son, you call that arbitrage, okay.” I put
in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars
back, boom. I didn’t just get that because a couple other things are going to happen.

Second off, from Thursday night to Friday, Saturday, Sunday, we’re going to be focusing
on our replay sequence, okay. Now, there are a lot of different things you can do
in a replay sequence. You can just send out the replay. You can send out urgency
and scarcity we talked about a couple days ago. You can do a whole bunch of cool
things, but if you do it right, you should be able to double your sales from the
replay sequence, okay. Because think about it, you had 1,000 register, only 300 
showed up. Only 10 percent of those people bought. You only had thirty people out
of a thousand. That means you have a whole crap ton of other people haven’t bought
yet, and so you’re job is to follow up with those people and get them to buy. Give
them some urgency, some scarcity, do some cool things, maybe do a periscope, rant
close Saturday night trying to get them to buy, whatever it is. You’re pushing these
people to take action and to give you money and to close.

If you do it right, you should double your sales. That means that 30,000 now turned
into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than
10X your money that week, which is pretty good, right? You’re like sweet this is
a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at 
midnight. You do that every single week.

Let’s say that was all you did. I don’t have a calculator here, and I’m not smart
enough to do the math while I’m driving, but if you do that, 60 grand times 52 weeks,
what’s that end up being? Whatever, 3 million bucks or something, right? Your cost,
5 grand times 52 weeks, you’re at 250 grand. You put in a quarter of a million bucks,
you made 3 million, or whatever that is. That’s a great business. That’s more than
most people will do ever. That’s really, really exciting right there.

That’s the first step in this. The second thing to think about is every single week,
you’re adding a thousand people to your list. Okay, so by the end of the year, you
have 52,000 people on your email list. These aren’t normal people. People who have
gone through your webinar registration funnel, seen your indoctrination series, 
they’ve been on your webinar, they’ve been indoctrinated, they’ve learned from you,
they’ve seen you pitch. Those people will love and respect you a lot more because
of that process that you went through with them. Now you’ve got a better quality
person.

If you screw this up, if you don’t treat your list very well, you should be averaging
at least a dollar per name, per month on your email list which means by the end 
of a year, you should be averaging an additional 52,000 in sales just from other
exterior, I know there’s a different word for that, but other things you sell that
list. If you do it correctly, and you follow the whole DotComSecrets modeling, you
do a value ladder, and you have upsales, and you have high ticket things, and you
have other webinars and things like that, you should make a lot more than that. 
You should make five, or six million bucks off of that list to be a hundred percent
honest.

All that came from one solitary focus. One thing, the apple a day, it came from 
every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday
through Sunday we close deals. And that is the fuel. That’s the business. I just
today, right before I left the office, I went on Thursdays, for me I do mine at 
noon, from noon until 2 o’clock, I put on recurring, and said every Thursday from
now until the end of time I’m doing a webinar. Some people say, “Well do I do a 
new webinar every single week?” No, it’s the exact same webinar. “Well Russell, 
shouldn’t I do it automated?” No, you shouldn’t, maybe someday, but right now you’re
going to do it live.

I’ve done my Funnel Hacks webinar at least thirty, maybe forty times live, and I’m
going to do it live every Thursday next year that I am in the office. I will automate
it the days I’m not there, but I’m going to do it live.

A couple reasons why. Why would you do it live? It’s the same pitch Russell, it’s
probably word for word, and it is at this point. This is the reason why: On Thursdays
when I’m doing a live webinar, guess what happens? Everyone is focused on this live
webinar. Support staff’s ready, we’ve got people answering chat, tech guys are watching
everything making sure that everything’s working. We’ve got everyone’s focus and
attention on this one event that’s happening. Guess what happens when you focus 
on something? It’s really weird. Whatever you focus on will grow. If you focus on
how many leads a day you get, that will grow. If you focus how many webinar registrations
you get each week, that’ll grow. If you focus how much money you want, it’ll grow.
If you focus how much weight you want to lose, it’ll grow, or you’ll lose. Whatever
it is on that side.

There’s this weird thing that whatever we focus on grows, so hey, let’s focus on
that, and it’ll grow, and get better. We focus, everyone focuses. Thursday, this
is sales day. This is the day we all focus on selling, okay. Monday through Thursday
is marketing, Thursday is sales, and the rest of it is follow up. If you do that,
you guys, that’s the prescription for an amazing business next year.

I was talking to Liz Benny, and I told her, I said, “Liz, I’ve seen you when you
were running the webinar model consistently, you have the right numbers. Everything
was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million
dollars”, I have a hundred percent faith she can do it. I know she can, and she 
knows she can, and she’s going to. Guess what she’s doing? She’s coming back to 
the same model, going back to basics, all of us. I’m doing it, my entire Inner Circle’s
doing it, I’m going to be sending this podcast to everyone and forcing them to listen
to it because this is the basics. Again, if my son was trying it, I’d say “Son, 
that is the basics”. That’s what we’re focusing on, and if we all do that collectively,
we’ll change the world in our own little ways.

That’s what I’m doing, I hope you guys follow suit. I’m excited, and I hope you’re
excited, and it’s going to be a lot of fun. I want to warn you, there’s going to
be some ups and downs. Sometimes Facebook’s going to kick you off. Sometimes other
ad networks won’t work anymore. Sometimes you get crap leads. Sometimes your JV 
partners will screw you over. Sometimes no one will show up to your webinar. Sometimes
the close rate won’t work. Sometimes GoToWebinar will drop you, or webinar jam, 
or things are going to happen, and it’s going to be frustrating and annoying and
lame and hard, and you’re going to be discouraged.

Every time you get discouraged, I want you to think about the apple a day, and think
about, I’ve got to come back. This is the focus, and every single week I’m going
to get better, I’m going to get better, I’m going to get better. Maybe the first
week I’m going to get ten people to register. Next week I get thirty. Next week 
I get fifty, and if I make that my focus, whatever we focus on, what happens? It
grows. We’re going to start focusing on that, and what’s going to happen in the 
next 12 months is your business and your life will be transformed. It can’t not 
be, and the lives of the people you’re serving will be transformed.

You say, Russell, this is cool, but I can’t afford to buy Facebook ads right now.
I don’t care if you can’t buy Facebook ads, go spam Facebook, okay. There’s a lot
of ways to get traffic for free. Go out there and do it. Write blog posts, promote
them, go talk to people, do joint ventures. There’s other ways to do it, and if 
your excuse is that I can’t do it because my Facebook account got shut down. I can’t
do it because I don’t know any JV partners. I can’t do it because, fill in whatever
excuse you want, that’s all those things are excuses. There’s a lot of people with
a lot of good excuses out there, but the ones who don’t have excuses, and just think,
how can I figure this out? They focus on it. It’s weird. What happens when you focus
again? You get things done. It starts to grow. Start focusing on, what else can 
I do? I’m broke, I can’t buy Facebook ads, what else can I do?

I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner 
Circle a while ago. I’ve been watching him. Just been crazy impressed with him, 
all the stuff he’s doing, and just grateful he joined because I have a chance to
see this glimpse of what he’s doing and it’s just been amazing. I’m watching him
do these blog posts, and he’s getting hundreds of thousands of millions people reading
these blog posts, and it’s just … He focuses on that and it grows. I saw him post
the other day how his goal of the first of the year is to get 100 thousand visitors
a month, and I think now he’s getting 100 thousand visitors a week, or something
crazy like that. It’s what you focus on grows, and he’s doing that through free 
traffic, and he started making money, and then he started spending his money on 
Facebook to boost those posts, and that’s the model. That’s how it all works.

Anyway, I hope that all makes perfect sense to you. I hope that gets you excited.
I hope that it inspires you because that’s the model, my friends. That’s what we’re
focusing on here. That’s how we’re going to take our company from 8 figures to 9
figures and beyond. That’s how you should be taking it from 6 to 7, from 7 to 8,
from 5 to 6, from 0 to 5. It’s the model. It’s what works. It’s what’s working today,
and there’s nothing else you should be focusing on, I don’t think.

There you go. You’ve got it on a silver platter now, on a napkin, you have it in
front of you. You just gotta pick it up and run with it, and if you do then I only
want you to send me 10 percent of what you make. I’m just joking. All I want you
to do is serve other people. Help other people, get your message out there, and 
hopefully you’ll tell people about Click Funnels along the way because we love it,
and it keeps getting better every single day. Thanks everybody.

Okay everybody, so there you go. There’s the path, now you know. No more excuses.
Once again, extreme ownership, this is all on you. This is all on your shoulders.
Its not me, it’s not your spouse, it’s not your family, not your kids, not the market,
it’s all on you. And as soon as you take personal responsibility, 100% personal 
responsibility, and you really buy into your own mission enough that you’re willing
to do the uncomfortable things, you’re willing to lose money, you’re willing to 
go through the pain of jumping on the calls and talking to people and being outside
your introverted self. As soon as you’re willing to do that enough, that’s when 
you’ll start having success.

So on the softer side of the rant, I just want to say that first off, I believe 
in your guys. I wouldn’t keep doing this if I didn’t believe in you. I know it’s
possible, I’ve seen it happen for me and for my family and for the business because
I was willing to go through those painful things. So I believe in you. I know you
can do it. Number two, if you’re in this, if you’re listening to me and you’re obsessed
with this stuff, and you’re trying to figure it out, I believe that’s not just because
of randomness. I believe that you’ve been called, and there’s people that you’ve
been called to serve and it’s important.

And that’s why you have this thing that keeps drawing you back, keeps pulling you
back. So listen to that, that should be a guiding light that pushes you as you’re
going through these growing pains. The pain of the struggle, the pain of growth 
because it does matter. It’s not just you you’re doing this for. I know we’re in
business to make money for ourselves but that’s not why you do it. You do it because
there’s people out there you’ve been called to serve, and you’ve been called to 
change their life.

So I honor you for that. If there wasn’t you wouldn’t be listening to this, you 
would be paying any attention to it. So it’s worth it to learn the skill sets and
to do the things you need to do to be successful.

So anyway, the other resources you need, if you need more help, number one, read
Extreme Ownership, I think that will help you a ton, for everybody. Number two, 
if you want to do webinars and really master it, if you go to FunnelFlix.com, the
course is free inside of FunnelFlix, it’s my 10x Secrets course. Inside there I 
go and breakdown slide by slide by slide, and give you my slide. And I have like
15 webinars that I’ve done. So for all sorts of different products, you can go and
watch and see me do the pitch over and over and over and over again.

Stephen Larsen told me when he first tried to do his first webinar, he went and 
took every webinar of mine he could find, he ripped the audio, put them on an audio
track and just listened to them over and over and over again, just to understand
what I said, how I said it, why I said it, my language patterns and my tonality 
and all those things. He started modeling it, and modeling it, and modeling it, 
and Stephen had his first million dollar day like 2 months ago, a month and a half
ago, from selling onstage and following the process.

So it’s there. In fact, I even ripped the audios and put them in audiobook format
for you, so you can listen to it in your car. But all that stuff is there, it’s 
free inside of FunnelFlix. As long as you’re, if you go to funnelflix.com and you
upgrade to the platinum level of Clickfunnels you get FunnelFlix for free. And then
go into the 10x secrets training course. It’s all there. Everything I’ve got, all
my best trainings, all there for free for you, if go to master of webinar.

I’ve tried to give you guys every tool, everything you need because again, I can’t
do your business for you. I’m not a savior, I’m a leader and I’m trying to lead 
you. But the only thing I can do by leading is giving you, because I’m trailblazing
and figuring crap out, is to turn around and give it to you as fast as I get it.
So if you want to master webinars, that’s everything I got. That’s 15 years of me
trailblazing for you and giving you like, here’s the script, here’s literally the
powerpoints or the keynote’s slides, whatever one you want to use. Here’s 15 different
times of me doing it, selling all sorts of different products and services.

Here’s me, I show videos there of me doing it, I think I have 4 or 5 different people
at one of our FHAT events come onstage and  I would  (FHAT stands for Funnel Hackathon),
but people would come onstage and I would with zero notice be like, “What’s your
product, what’s your service?” I’d ask them a couple of questions, I’d fill out 
the pitch and then I’d stand onstage and do the webinar live for them. All that 
stuff’s in there, it’s all there, just go to FunnelFlix.com and login, go to the
10x Secrets training course and everything’s there, there’s nothing that I hid back,
it’s all in there for you. So if you want to master webinars, go and master webinars.
You gotta do it over and over and over and over again.

So that’s all I got you guys, it’s been a long one. I appreciate you all, thanks
for listening. I believe in you, I believe in your dreams, I believe in the people
that you are supposed to change. I believe that their lives are waiting for you 
to become who you need to become to be able to change their lives. So this is the
calling for you, take personal responsibility, step up, become who you need to be
to change their lives, and as you do that, everything else will take care of itself.
You’ll make enough money, all these other things will fall into line, as long as
you shift the focus from you to them. But it’s all on you, personal responsibility.
Alright with that said, appreciate you all, thanks for everything and we’ll talk
to you guys all again soon, bye everybody.