# HOLY CRAP… Did You See The Five Day Lead Challenge?

- Link: https://jarvislegacy.com/podcast/holy-crap-did-you-see-the-five-day-lead-challenge/
- Published: 2021-01-06T09:00:00-07:00
- Author: anchorwave

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HOLY CRAP... Did You See The Five Day Lead Challenge?

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A glimpse behind the scenes of what’s happening inside of the five day lead challenge.

Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at [marketingsecrets.com](https://marketingsecrets.com/)

—Transcript—

What’s up everybody. This is Russell Brunson. welcome back to a very late night 
edition of the Marketing Secrets podcast. Today I want to talk about the five day
lead challenge, the new OFA and a whole bunch of other, really, really cool things.
All right, everybody. So I hope you’re watching what I’m doing, even if you don’t
buy my stuff. That’s cool. I get it. But hopefully you’re watching what I’m doing.
I’m trying to give you guys an education in marketing every single day. I could 
really, really, really easily just be done. I don’t need more money. I don’t need
more things. Business is running, sales are happening. I’m good. But I keep doing
this for a couple reasons. Number one, I love this game. It’s so much fun. Right?
I’m addicted to it. I’m not going to lie. I can’t stop. It’s really, really fun.
Number two, I feel like half of my role here at ClickFunnels, if not all my role
is to do things that you guys can model and have success with in your business, 
right?

And so I want to just talk to you guys about what I’m doing right now, so you can
look at it and hopefully you can model it inside of your business. Okay? A lot of
you guys know that man, two and a half, three years ago, we launched our first ever
One Funnel Away challenge. And hopefully most of you guys have had a chance to go
through it. We’ve had over 70,000 people go through it. If you haven’t gone through
yet, go to onefunnelaway.com and join it. In fact, now’s the time to join it because
starting Monday. So you guys are going to be getting this on a Wednesday I believe.
On Monday is the new OFA. It’s the first time I updated it in two and a half years.
I’m doing it live for 30 days. So if you haven’t done yet now is the time, okay?

But we did that. We’ve run it. And it’s been running for a long time and it’s been
amazing. It’s helped people build funnels, it’s helped people understand, ClickFunnels,
our culture, our everything. And it’s been awesome. We decided this year to go back
and to redo it. And as I was brainstorming and planning out, I’m like, “The one 
problem with the One Funnel Away challenge is that somebody has to know what a funnel
is to want to do the One Funnel Away challenge.” I went to my mom, I’m like, “Hey,
want to do the One Funnel Away challenge?” She’d be like, “What’s a funnel?” Well,
my mom would know because ClickFunnels. But most people will be like, “What are 
you even talking about? You sound crazy.” Right?

And yeah, the challenge has been very successful. So I started thinking, “Okay, 
how to take one step back to open up our net even wider?” If people in business 
don’t know what a funnel is, what is universal? What is the thing that people know
and they understand? And for me, the thing that people know and they understand 
is a lead. In fact, it’s interesting. I don’t know if you guys all remember when
we started this game five and half, six years ago, seven years ago now, whatever
it was. Our big competitor was a site. It was a company called Lead Pages. And I
used to tease them and have fun with it because they created pages that in fact,
it was a funny story.

The very first marketing that we ever went to, the two sponsors were ClickFunnels
and lead pages. And it was this little tiny hallway and they had their booth there
and we had a booth right across. And then funny about this is Todd’s wife, Ashley
was… It was just basically me, Todd Dylan, a handful of people. And Todd’s wife 
was at this event. And we made these big, huge signs that had a fun landing page,
order form, thank you page, upsell, downsells, membership site. And just a really
cool little like banner. And then on top it said, “Can your landing page software
do this?” And so we’re literally three feet away from their booth across this little
tiny hall and they’re like, “Landing page software.” And then ours is, “Can your
landing pages offer do that?” We had t-shirts that had it. It was awesome. Okay?

And it’s funny, because for me, when I first got in the game, I’m like, “Hey, people
use lead pages to generate leads.” And then they come to us because they’ve realized
that then they need more just leads. They need a funnel. And it was funny because
I had somebody one time asked me like, “Why do you hate Lead Pages so much?” I’m
like, “I don’t hate Lead Pages. Lead Pages is literally the best front end out there
in the market for us. They’re one step ahead, one step earlier in the conversation
to a customer.” I have to explain to you what a funnel is and all these sorts of
things. And so you go one step backwards to a lead, it was like every business knows
what a lead is. There’s no company online in the world that offline, online that
doesn’t know what a lead is.

And so Lead Pages did great because it was so simple. Like, “Wait, you need leads?”“
Yeah.” “Get a lead page.” “Okay.” And people did it. And then we came in saying,“
Hey, leads are good, but do you want to sell something? Okay, here’s the funnel.”
And so they were our best lead source back when they were growing. They haven’t 
grown in years, but for a long time, I loved it. So I was thinking about this. I’m
like, “One Funnel Away challenge is awesome, but how do we go broader to cast a 
net that’s even bigger?” And so I started thinking about Lead Pages. I was like,“
Well, we should do a lead challenge and build a very simple lead funnel, a two-page
lead funnel. Show them how to build a lead magnet, a lead funnel an email sequence,
and then drive traffic.”

And so that’s when this whole concept of the five day lead challenge was born. Okay?
And the five day lead challenge is free. In fact, a lot of you guys are probably
in it right now. I think by the time this comes out, it’ll be day three of the live
lead five day lead challenge. And I’m doing this challenge for free and it’s live
this first time around. And I’m doing it. And what’s crazy is when we launched this
thing about 30 seconds before I stepped on stage, we refreshed the stats we just
passed 35,000 people that had registered for it. And so far of all the things I’ve
ever done, that’s the most people that have ever registered for anything I’ve ever
done. So the numbers are insane.

Now obviously ClickFunnels has a lot of momentum now, as we always do, which is 
exciting, but also it’s something that everybody can grasp, like leads. I need leads.
I don’t care if you’re network marketer, internet marketer, chiropractor, doctor,
dentist, you need leads. And so the lead challenge made sense. It was broader challenge.
But also notice this is a free challenge. One Funnel Away challenge costs a $100
for somebody to go through. Where this one’s completely free. So it’s cast a bigger
net. It’s free. They come in. They go through this five day process. And in the 
process, we help them to figure out to understand here’s what a basic funnel looks
like. Here’s how to build a lead magnet. Here’s how to put these pieces in place.
And the end of the five day challenge, then we’re going to invite people to take
the next challenge, which is the One Funnel Away challenge.

And the new version of the One Funnel Away challenge I’m really excited for. It’s
brand new from the ground up. If you’ve done it in the past, you should do it again
because this is completely different. It’s me teaching it live every day for 30 
days. And we’re building a very certain, very specific type of sales funnel. One
that I love. One that I use a lot. And that’s where we’d be teaching, excuse me,
teaching everybody how to use. And so I wanted to share it with you guys for a couple
reasons. What’s your version of the five day lead challenge? Obviously whatever 
you’re selling, there’s probably some sub market or say sub something, right? You’re
targeting certain people, but what’s one step back? How can you cast that net a 
little bit bigger? And then can you do a challenge that’s free, that’s five days,
that gets the cast the net in? They could bring somebody in and at the end of it,
then you introduce them to the core thing you’re trying to sell.

As someone goes through the five day lead challenge, by the time they’re done, they
know what a funnel is. They know what a lead magnet is. They know what a framework
is. They know what a lot of these core things are. Now they’re ready for the One
Funnel Away challenge. Whereas now we get people who try to come to One Funnel Away
challenges. It’s confusing. What is a funnel? What is this thing? And we’re kind
of starting before a lot of them are ready. And so that’s what’s happening. Anyway,
I don’t know if you’ve been watching the five-year lead challenge we got some really
cool things.

One of the original co-founders of ClickFunnels, his name’s Dylan Jones. He’s the
one who built the original ClickFunnels editor. He came out of his semi-retirement
and just built a new product called Onepager. And so I’ve been using Onepager in
the trainings, have you guys noticed it? Every day, I teach a strategy live and 
then I give them a Onepager. And on Onepager is a video that shows the tactics. 
Because the tactics are hard to teach live in front of everyone. Like “Here, let
me show you how to actually do the steps.” It’s really hard. So I teach the strategy
live. I do it on whiteboard. They’re like, “Oh, that’s cool. I see the strategy.
I understand what I’m doing.” And I send the Onepager. The Onepager has a video.
It’s the tactical, let me show you me doing the thing. And then the Onepager lets
them have forms and checklists, so they can actually make sure they do everything
you’re saying. It’s really, really cool.

And so what’s awesome too, is I’m launching that new company, Onepager.io with Dylan.
And day number two in the challenge we’re teaching people how to build lead magnets
with Onepager. Like I’m using now, I’m trying to get them using it. And so in the
process of us creating this challenge, it’s really cool because we’re able to make
money on a lot of different things. We make money when somebody buys Onepager in
the future. We make money if somebody buys ClickFunnels. We make money if they sign
up for the One Funnel Away challenge. And so by doing these challenges, you can 
introduce people to different products or services or things you sell. If you’re
a health person do a weight loss challenge and introduce them to your weight loss
shake, and then your workout plans. You can introduce people to different things.

Jim Edwards built a whole bunch of really cool scripts for people in the five day
lead challenge that we’re giving them for free to help them with every single step
the copy they need in every single page. What’s going to happen is people usually
get excited by it. Like, “This is awesome.” And then they’re probably going to upgrade
to FunnelScripts. So this free challenge is really cool because it teaches people,
it gives them a result. By the end of the five days, everybody will have a lead 
magnet, they’ll have a funnel. They’ll have an email sequence and traffic coming
into that funnel. But in the interim, they’ve had a chance to test all of our products
and our services and try them out, see how they work.

So what’s your equivalent of the five day lead challenge? What could you do? What’s
something to cast a big net? What’s something that introduces people to your core
products and your services? What’s something that when someone completes the challenge,
they leave with a tangible result? Not just like, “You’re going to learn how to 
blah, blah, blah.” It’s like, “No, when you leave, this will be done. This will 
be finished.” I want to give somebody a tangible so when they’re done they’re like,“
Oh my gosh, I did this five day thing with Russell and I have a funnel, I have a
lead magnet, have an email sequence. I need to do the, One Funnel Away challenge
because I want to build a sales funnel. Let’s go to the next step.” if I can give
them that result, they’re more likely to come and do the next thing.

So anyway, I just want to share with you because I’m in the middle of it. I literally
just finished recording all the tactic videos a few seconds ago for the Onepagers
for the rest of the funnel. And had some energy. I was excited and I thought I’m
going to just kind of share this with you guys. But if you haven’t seen it yet, 
go experience it. Funnel hack me. Even if you’re like, “I know how to generate leads
Russ.” Like, “Cool. I don’t care.” Come follow the process. Half of what I’m doing
is for you to model the process. Go to fivedayleadchallenge.com. The number five
day lead challenge.com and go join it. Okay? By Friday of this week, when we finished
the live, live version, it’ll be an evergreen version and we will be driving leads
there for forever.

My goals in the next year to have over a million people go through the five day 
lead challenge, right? If I do that, if I get 10% to go to OFA, that’s an extra 
100 000 people through OFA. How many people does that bring to ClickFunnels? How
many people does it to bring into Onepager? How many people does it bring into FunnelScripts?
How many people does is it bringing to my world? How many books do I sell? All by
doing this challenge on the front end.

So anyway, look at it, model it for your business. Figure out how to replicate that
concept and see what happens. And let me know how it goes. Thanks you guys so much
for hanging out. I appreciate you all. Hopefully you got some guidance from this
one. If you did, please go to Instagram, Facebook, wherever you post it, take a 
screenshot of this episode, tag me in it. I do see those. I do read the comments
and it’s so much fun to kind of see the takeaways you guys are getting from them.
With that said, thanks for listening. I appreciate you all. And I’ll talk to you
all soon. Bye everybody.