# I FOUND THE SECRET TO HAPPINESS!!!

- Link: https://jarvislegacy.com/podcast/i-found-the-secret-to-happiness/
- Published: 2019-12-11T09:00:00-07:00
- Author: anchorwave

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I FOUND THE SECRET TO HAPPINESS!!!

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I can’t believe it, I actually found the secret to happiness; and it’s not what 
I thought it was going to be.

In this episode Russell talks about discovering the secret to happiness in the memories
brought about in his family photos. Here are some of the insightful messages you
will hear in this episode:

 * Find out why categorizing all his photos made Russell find his happy place.
 * See why Russell believes that happiness is found in the memories brought about
   by photos rather than in the event taking place in the photos.
 * And see what software Russell is using in order to organize all his photos.

So listen here to find out what Russell believes is the secret to happiness, so 
you can get happy too.

—Transcript—

Hey everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast,
formerly known as Marketing in Your Car, and because today I’m in my Tesla, we could
call it Marketing in Your Tesla, but we can’t because now we changed it to Marketing
Secrets, like 2 or 3 years ago. So welcome back to the Marketing Secrets show, today
I’m going to teach you guys how to be happy.

Alright everybody, so I’ve had a whirlwind last couple of months, I am not going
to lie. It’s been fun, it’s been hard in all the things, and now just starting this
week, things are starting to get just a little bit lighter. For example, I had for
the last 2 months, my kids have had wrestling. So I can’t miss wrestling practice,
so every single day I go to work, then I jump off at 3, from 3 til 6 I’m with the
kids at wrestling practice, and then I come home and I try to get done the stuff
I was supposed done from 3 til 6. So it’s like I’m adding 3 or 4 hours a day to 
my day, which has been exhausting.

Plus we we’re in the middle of a remodel and a bunch of other things, but the remodel
is done now, and wrestling ended on Saturday, and then the book final, I have to
get the final draft of the last rewrite in next week, so that will be done. Then
Funnel Hacking Live is our last big thing, and then that’s done, and then it’s like,
I got nothing to do. SO I’m really looking forward to that.

But this season has been by far the most insane, busy season of my life. I wish 
somebody could film it, because I don’t think anybody would actually believe. But
it’s been fun.

Now what’s interesting, Saturday my boys had their district wrestling tournament,
which is the thing they work towards all year long. And it was so awesome. The team,
first off, the team took first. I think we’ve won 9 of the last 10 years, and we
thumped them this year. I think we set the record for the most points, we got like
500 team points, and the number two team had like 300. So the team did awesome, 
which is great.

And then Dallin won his weight class, which is awesome. He had the returning district
champ in the finals, and Dallin wrestled him earlier this year and beat him by one
point in a really close match, but obviously as super nerd dad, I went and watched
that match a million times, and then worked with Dallin on all the things. And this
time Dallin wrestled him and this time Dallin thumped him. Major decision, and beat
by 12 to 4, beat him by 8 points which is insane. So that was so much fun.

Bowen came in and Bowen did great for himself as well. The very first match he was
beating this guy 10 to 1 and then he got thrown and pinned, which was heartbreaking.
But then he won his next 3 matches, and he would have gone for 5th and 6th place,
but this tournament only placed the top 4. So anyway, he definitely would have made
at least the top 6 in the district, and potentially 5th, but he did great and I’m
proud of him. It was just fun.

And Sunday, the next day was kind of a, you know, the next day where we’re all beat
up, the kids are beat up, I’m beat up because I’m on my feet for like 15 hours walking
around a gym, you know the stress of everything. So usually the day we’re all kind
of just like beat. And Bowen told me, and Bowen is typically my little buddy, he
doesn’t like working as hard, he told me afterwards he’s like, “Dad, yesterday was
really, really hard, but I want to do it…” What did he say? Something like, “I want
to do yesterday again.” I’m like, ‘what do you mean? I thought it was hard?” and
he’s like, “It was, but it was so fun.” And I spent my day looking back two years
ago and Bowen hated wrestling, and he got pinned every single time, and now he’s
like, yesterday was the best day. He wanted to do the whole day again. Just wrestling,
hanging out, anyway it was special.

So I tell you this because I want to talk about happiness. And one interesting thing,
people always say, “Money doesn’t buy happiness. But it does buy a lot of cool stuff.”
That’s actually really, really true. But it definitely doesn’t buy happiness. I’ve
made more money in my life than ever and there’s a lot of times where I’m not happy.
And it’s funny because you think there’s going to be a correlation between those
two and there’s not.  But in the middle of this chaos I found my happy spot. And
it’s not something I would have assumed.

Now I want to preface this by saying I am not a scrapbooker, my mom is a hardcore
scrapbooker, but I’m not. I’m the most disorganized person I’ve probably ever met.
My mom told me that as a kid I was the messiest kid she’s ever had and ever seen.
I don’t do good at cleaning things up. If you look at the Disc profile, I have a
high D, high I, high S, off the charts on all those things, zero C. No organizational
skills whatsoever. So this is like the frame of who I am.

And for years I’ve been taking pictures on phones and cameras and just everywhere,
and they’re all over the place, and I always had this…one time I tried to upload
them all to this service, I can’t remember the name of the service. And I uploaded
our entire lives to the service, and the service crashed and we lost every picture
for the most part. Devastating. So for years I’ve had just boxes of old phones and
flip cameras and negatives and pictures and all sorts of, just all over the place.
And never anything to do with it.

And recently I found out about this little app on your phone and on your computer
called Google photos. And I needed it because my phone got, I hate iCloud, I don’t
know why, I think iCloud is the devil. So my phone was completely maxed out. I was
like, ‘I gotta figure out something.” And I don’t know how I came up with it or 
found it or someone told me, I don’t even remember. But I downloaded Google photos,
Google Photos took all the pictures and videos off my phone and threw them online
and cleared them off my phone, my phone had all this space, and then the Google 
photos app, they’re all in t here.

And then what’s crazy about it, you can go on inside of Google or whatever online,
and you can see all the pictures, you can see them on your phone, you can make albums.
So I’ve been geeking out making albums. The search is insane. Like, you go and you’ll
be like, and it’ll show faces and it’s like, “Do you want to find this person?” 
And you can name them so that in the future they know this is Collette, and this
is Aiden, and this is Bowen and Dallin, you know whatever. And you click on it and
it goes and finds every picture in your database that that person is hooked to.

Every picture, every video. And it’s insane. The person can be in a picture in the
background of a picture, and it still scans the face, finds it, and brings that 
picture back up. The search thing is insane. Or I’ll type in ‘wrestling’ and it 
will show up every single picture in a wrestling room, or wresting, or singlets,
or headgear. I don’t know how it does it but it is the best searching thing ever.

So as soon as I did that on my one phone I was like, “Oh my gosh, this is amazing.”
So what I did next, I went and found all my old phones and I went and installed 
the Google photos app on all of them, and had, because I’ve been saving these phones
for years, some of them are like the original iPhones, “There are like 3 pictures
on here that I don’t want to lose someday.” So on all the ones I was able to, I 
went and installed Google photos and sucked all the pictures off all those phones
into my thing.

And what’s crazy, it sucks them in there and it categorizes them based on date when
they were taken. So I did that on Google phones, I went to my old Flip cameras, 
I had my brother rip all those and put them in a thing. Then I went and found my
old pictures from my mission and from high school and from college, and from when
Collette and I first got married, I found our old wedding pictures, I started going
to photographers in the past that took our pictures and I started paying them off
to buy the negatives and buy the original digital pictures.

Every scrap of everything in my house I’m getting digitized and throwing it in Google
photos. I found every one of my high school wrestling matches, my college wrestling
matches, both at BYU and at Boise State. I found every single time my kids wrestled
growing up. Everything I’ve ever gotten now is on my Google Photo apps. And then
Google Photos sorts them and synchronizes them, figures them out, and then I can
make albums.

So what I do now is I create an album for wrestling 2000, what year are we, 2019.
I threw every picture, every video, everything in this thing, and now that I have
this album, I’m consciously when I’m with my kids and they’re warming up, I grab
my phone and get pictures of them warming up. At warm up matches I get pictures,
I get pictures of them hanging out with their friends. I’m like that creepy stalker
dad that’s taking pictures of all these things. But as soon as I do, I have them
all synced to that album, so every single picture I take at wrestling, it’s all 
synched to the wrestling 2017 album.

And then I found wrestling from 2016, 15, 14 and so I have these albums from all
the wrestling, and I have albums for my wife and I, I have albums for my kids, albums
for all our family trips, albums for when we went to the sand dunes. And we’re making
these albums and organizing stuff, and it’s been so amazing.

So now if you go to the Google, there’s like a feed that shows you all your pictures
and you can scroll through and everything is categorized by year, so you can scroll
all the way back like 15 years now of pictures that are all categorized, have been
scanned, you know Google has done their algorithm so you can find anything you want.
And it’s all there.

And I’m having so much fun every free second going and getting pictures. And I share
this with you because I heard someone say this the other day, and I don’t know if
it’s true, I don’t know what the percentages are, I’m sure I’m going to mess up 
the stats, but when they said it, it rang true to me. They said, “Typically happiness
in life does not come from the experience. Happiness comes from the memory of the
experience.”

So a good example of this is after Funnel Hacking Live 2 years ago, we flew the 
kids out and went to Disney World because we were in Orlando right, took the kids
to Disney World. And if I remember right, it was the middle of Spring Break, it 
was a nightmare. There were a billion people there, the kids were sick. We had kids
puking at Disney Land, we had like, it was horrible. But looking back now I have
an album that says this is Disney Land 2017 or whatever with my kids, and I look
at the pictures and all I remember is getting off the Hogwarts ride and drinking
Butter Beer and getting soaked with the kids, and the pictures in the hotel, and
we got pictures in the like….all I see is these pictures of the memories, and like,
man, that was an amazing trip. But if I remember the actual trip, it was, I don’t
know if it was that good.

Same thing, we found the Disney Cruise pictures from 2 years ago, the pictures are
so stinking cute, and I’m looking at it with Collette, and we looked at this one
picture and there’s Norah and she’s in a bath towel and she’s got little pig tails
and the biggest smile on her face, and I’m like, ‘This is the cutest picture ever.
You remember that, it was so much fun.” And she’s like, “Do you not remember when
we took that picture?” I’m like, “No, when?” She’s like, ”It was 3:00 in the morning,
it was the 3rd time that night she had puked in our bed and we’d called the stewardesses
or whatever they’re called to come and clean up our entire room up. And that was
after they’d cleaned it up and we had Norah wrapped up on the bed and she started
giggling, and we took a picture of her giggling.” And I was like, “Oh my gosh, I
forgot. That was a horrible night.” But the picture brought so much happiness to
me.

And I think that so many times we’re on this journey, we’re having fun on the journey,
we get to the destination, we get the destination and it’s not what we actually 
think it is. It’s not as good as we want. And then years later we remember back 
and we’re like, “Oh the good old days, back when I was in high school, back when
I was…” we remember the memories of what brings us happiness.

And for me now, I have every picture that’s ever been taken of my kids. I literally
going to my friends, “Have you ever taken a picture of my kids? Give it to me, I
need it right now. Sync it to my phone. Air drop it, let’s go.” I’m just kind of,
yes, I’m that dad. But now that on my phone with my kids, it’s funny because Aiden
will be down, so I’ll pull my phone out and be like, “Hey, check this out buddy.”
And I’ll go and click on the picture of his face, and it goes and it pulls every
picture, every video, everything with his face. Even when he was an infant, I don’t
know how it syncs it. Here’s pictures of him right out of the womb and today. And
they can tell by facial structure that it’s still Aiden. So we’ll sit there and 
watch videos of him from 10 years ago, and it makes us both happy.

And with Dallin and Bowen it’s the same thing. I have these things where I can sit
down on my phone and I can pull up the memory and instantly it’s like, just instant
happiness happens.

So my big secret for being happy is realizing that like a lot of times in the moment,
the thing you’re doing sucks, but the memory of that moment is where the actual 
happiness is, which is fascinating to me. So for me that’s made me, especially now
that I have Google photos and its synced to my phone it makes me very, very conscious
now of every single situation, taking pictures of it, even if it sucks because I
want the memory. In a year from now I want this memory because that memory is going
to make me happy. I might not be happy in the moment, because this pain sucks right
now, but in a year from now the memory of this moment is going to bring my happiness.

So I’m taking pictures of all these things and every night I go into my Google photos,
I see the stream and then I go and categorize and throw the things into albums or
whatever. And it’s brought me so much joy and happiness.. So I wanted to share with
you guys because I think a lot of times we’re running and running and in these moments
and we’re tired and we’re, you know, we’re miserable and all these things. But it’s
understanding that happiness doesn’t come in the moment, happiness comes in the 
memory of the moment. So make sure you’re capturing the memories.

Pull your phone out, I think the greatest, as much as the negative things about 
phones and iPhones, I think the greatest gift we have is the fact that we can capture
so many memories. You know, back in the day, I used to buy a roll of 24 film, and
I got 24 pictures and I’d make those puppies last because after it was done I had
to go take them and pay for it to get developed and all these things. And I’d like,“
Is this picture really that important?” And you take it and you don’t even know 
for 3 months until you get it developed that the pictures not good. And now all 
these things were announced and I can take as many pictures as I want, as many videos
as I want. I have all these things and now I have the ability to store those with
Google photos and categorize and find them again. It’s just, anyway, it’s my new
happy place.

So for someone who’s not a scrapbooker, who’s not organized, who has no skill set
of organization of anything, organizing all my pictures into Google photos has made
me happier than almost anything I can think of. It’s bringing all the memories back
to the top, and it’s been my happy place as I get stressed out. I’m like, I’m going
to go to Google photos, or I’m going to go find, search my old hard drives and try
to find some picture I can add to the hard drive. I literally have, right now I’m
waiting, I’m sure driving Melanie, my assistant, crazy because I have all of the,
all my high school and mission and first year of marriage photo albums I gave to
her, she’s got some local company she found scanning them all.

I found Collette’s bridal pictures. When we got married she got bridal pictures 
done, but she could only afford at the time to get one printed. So it’s printed 
and it’s on her mom’s wall. And I’d never seen them before other than the one that’s
on her mom’s wall, and I don’t have a copy of it. And we went back to the photographer
and he went and found the negatives and sold them to me for a couple hundred bucks.
So I’m getting all of her bridal, and I’ve never seen most of the pictures. They
took 100 pictures, but they only printed one. So we’re getting all these pictures
of my wife in her bridal dress, turned into real pictures that I’m going to have
on my phone now. How insane is that? I’m sure that was a night mare when she got
those pictures done. But the memory of that now is something that I am anxiously
looking for.

So my poor assistant’s waiting. Everyday I’m like, ‘are the pictures back yet? Are
they back yet? What’s going on?” and she’s like, “Don’t you need to be writing your
book?” and I’m like, “yes, but that’s not my happy spot. My happy spot is these 
pictures. I need them on my phone categorized in Google photos in an album so I 
can be happy.”

So there you go, I hope that for some of you guys this brings you to happiness. 
I would recommend during Christmas vacation or break, spend some time setting up
your Google photos account, start syncing all your pictures from your phone, then
go back to your old phones and start doing it and you’ll be amazed what you find,
you’ll be amazed how you feel, and you’ll be amazed at the happiness that hides 
inside of these pictures that are sitting around doing nothing.

Alright, that’s all I have. Thanks for today, thanks for everything, appreciate 
you all, and we’ll talk to you soon. Bye everybody.