# On The Brighter Side With Russell (Part 2 of 4)

- Link: https://jarvislegacy.com/podcast/on-the-brighter-side-with-russell-part-2-of-4/
- Published: 2019-11-27T09:00:00-07:00
- Author: anchorwave

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On The Brighter Side With Russell (Part 2 of 4)

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On this special 4 part series Russell shares 2 interviews from the On The Brighter
Side podcast that he and his wife, Collette did with Monica Tanner. Here is what
you will hear during the second part of Russell’s interview:

 * Why it’s okay to be afraid and to just move forward until you find your voice.
 * Who Russell thinks is the coolest most influential person he’s met as an entrepreneur.
 * And why Russell credits Collette with keeping him humble and grounded.

So listen here to the informative second part or Russell’s interview with Monica
in this 4 part series.

—Transcript—

Hey everyone, its Russell Brunson. Welcome back to the Marketing Secrets podcast.
I hope you enjoyed the first part of our series yesterday, which was the first half
of my interview with Monica Tanner on From the Brighter Side interview. So today
we’re basically going to queue up the second half and then tomorrow, not tomorrow,
but  the next episode you’ll have a chance to listen to my better half, and have
Collette tell her side of the story, so I’m excited for that. So with that said,
I’m going to queue up the theme song, and let you listen to the exciting conclusion
of my interview with Monica Tanner.

Monica: So I’m sure several of my listeners would love to do something amazing like,
I try to talk a lot about finding your life’s purpose, and I know that so many of
my listeners out there are like, “I want to do it.” Maybe even they’ve found their
purpose but they’re so afraid that it will require doing something uncomfortable,
or really far out of their comfort zone. So what advice do you have for them to 
just kind of put that aside and be like, “this is my mission, this is what I have
to do, even if I’m deathly afraid.”?

Russell: The good news is we’re all afraid, and you’re all going to be afraid at
first. So this is my big thing I believe. So I think for everybody when you’re trying
to find your life mission and your purpose, whatever it is, a lot of times even 
if we haven’t achieved it yet we know this is where I’m going. And we have this 
goal, I always picture there’s a mountain and on top of the mountain there’s this
result we want to get, that’s where I’m going. So I’m going this direction to try
and go up there right. But most of us aren’t there yet. And the biggest fear I see
with people that are trying to actually change the world, is they’re always like,“
Okay, when I get there, then I’ll be able to do stuff.”

The problem is you’ll never get. It’s like the horizon line right, the closer you
get to the horizon the further it’s away. You never actually get to the end. So 
I think the biggest thing is just starting. Starting. And that’s the scaring thing
because we’re like, we’re not ready to start. One of my friends Gary Vaynerchuk,
he said something that was really profound one time. He said, “A lot of people will
go out there and try to create content to do whatever they’re trying to do. Don’t
create content, figure out where you’re going and then document the journey.”

I was like, oh my gosh. It blew my mind for a couple of reasons. One of them is 
after my whole business collapsed and crashed, and I was like, the worst possible
time for me to start telling my story is when I started my podcast. I remember I
was so, part of me was like, “Why am I doing this? I’m a failure at business, why
am I starting a business podcast? I’m the worst person.” But I was like, “I’m going
to start it now because I think, even though I failed I know some things that other
people haven’t, so I maybe I can start sharing some stuff that someday someone is
going to start helping with.”

So I created a podcast, similar to what I told you do, which you’re doing, which
is so cool.

Monica: I was totally going to point that out, I was going to say, you sat on my
couch and you said, “Just do it.” And I’m like, “But I don’t know what to talk about.”
And you’re like, “It doesn’t matter, just start talking, you’ll find your voice.”
And I was like, “Okay, I’m going to do it.” And we’re on episode 16.

Russell: It’s amazing, you’re doing it. It’s crazy because for me, I knew that I
wouldn’t, I didn’t have a microphone or anything when I got started so I would just
grab my phone and I would just record it while I was driving. So my first podcast
was called Marketing In Your Car, and it was literally me driving to the office.
Because we’d gone from a 20,000 square foot office to this 2000 square foot one,
and I had a 4 minute commute. So I was like, “For 4 minutes a day I’m just going
to talk about what I’m praying will work today because everything hasn’t been working.”
So I’d do that every single day, well, I’d do it probably 3 times a week, and I 
would publish it.

And luckily, I didn’t know at the time how to check podcast stats, so I had no idea
if anyone was listening. And I found out later nobody was for a long time, for a
couple of years. But I was doing it 3 times a week, it’s been about 5 years now 
since I first launched the podcast. Now we get tons of downloads, but for a long
time we didn’t get any. But it was me documenting this journey. And what’s cool 
about it now, now people find out about me and they’re like, “Oh Russell built this
huge company called Clickfunnels…” and they hear like the big result we’ve done,
but what’s crazy is people don’t connect with me like, “Oh Russell’s built this 
huge company.” It’s almost hard to connect with people when you’ve actually gotten
the result. But I always tell people, “Go start my podcast, go start episode number
one. This is like, we barely didn’t, we almost went through bankruptcy, we didn’t,
and then I’ve documented the last 5 ½ years, how we got here. So start listening
there and you’ll hear everything I learned along the way and the frustrations and
the whole journey. You guys can come on this thing with me.”

And what people tell me is they log in and they start the first one, and they say,“
Yeah, I went and I binged and listened to 5 years of your life.” And it’s funny 
because they’ll come and tell me stories, I’m like, ‘Oh I forgot about that, 5 years
ago.” But they binge listen to everything and all the sudden, now they’re connected
to me and now they care about the result because they’ve heard about the downs, 
and so now they care about the ups. When people only hear about the ups, they don’t
care about you and what you’re doing.

So for everyone I would say, if you’re listening right now, you need to start documenting
your journey, and there’s different ways to do it. I always ask people, whoever’s
listening, how many of you guys who are listening consider yourself a writer, like
you like to write stuff? If you’re a writer you should start a blog. You should 
be blogging 2 or 3 times a week just telling your journey, you moving towards some
result you’re trying to get. If you like talking, then you should do a podcast, 
like this, interviewing people or telling your own story or both. And document your
journey that way. And the third, if you like video, which is my platform I have 
the most now days, turn on the video camera and video tape yourself, or do a facebook
live, or instagram. Just talk and by you documenting the journey of you trying to
get the result, that’s how you find your voice. People will start coming to you 
when you start putting it out there. Because at first they don’t, at first it’s 
small but if you keep doing it, eventually you get better and better.

In fact, I had one of my buddies who went and binge listened to the whole podcast
and he was like, “Yeah, your first like 43-44 episodes were really bad. At about
45ish, it started clicking, and now you’re awesome. You found your voice, you figured
out your stories.” But it took my 45 episodes to get there. What if I would have
stopped after like 16 or 20. I never would have got here and all the people I’m 
able to impact now never would have heard the message. So for all you guys, just
do it, even though no one’s…In fact, I think a lot of times we get nervous because
no one’s even going to hear it. But that should be comforting because at first you’re
probably not going to be very good, so that’s okay. Do it now and when no one’s 
listening, as you’re learning it, it’s not about them reading or hearing your thing
at first, it’s about you finding your voice. And after you’ve found your voice, 
the people will come, they always do.

Monica: Yeah, that’s funny because I listened to all the course by like John Lee
Dumas, all the one’s you tell me to listen to. And they all say you have like 15
to 20 episodes where they’ll kind of give you the leeway, and I’m like, “Oh I’m 
getting so close to that little threshold.” I hope I have it figured out, at least
I’m pressing record. I’m definitely getting better.

Russell: You’re learning how it works. That’s awesome.

Monica: So in all of your travels, who is the coolest or most influential person
you’ve ever met.

Russell: I’d definitely have to say for both coolest and influential would be Tony
Robbins.  Tony is just like, Tony, he’s not a member of our church, he’s not, but
I have felt the spirit more with Tony than probably anybody else, which from a spiritual
side is amazing, but I also look at him and he’s someone who works with people from
all around the world. You see him working with the Dali Lama all the way down to
people who are suicidal. You see this contrast, and he’s someone who you see him
in public it’s hard to know because onstage, there’s no one with better stage presence
than Tony in the world. He’s just amazing.

Then you see him in intimate spots, where he wouldn’t have, he could be super incongruent
because nobody else is around, and he’s still this super congruent person who is
just obsessed with helping other people. And to see someone who’s done that at such
a high scale and helped so many people. We were at one of his events, this big event
he does twice a year, and he asked the audience, “Who here is suicidal.” And there’s
probably 40- 50 people who raised their hands, and he sat there for, I don’t know,
probably 20 something hours going person by person, fixing them and reprogramming
their brain. And you watch it over and over and over again. And that’s for suicide.

The next day is like relationships and things and things. And it’s just amazing 
to see someone like that who cares so much and who has built such a huge platform
that they can actually have, there’s amazing people everywhere, but someone who’s
built a platform and can do it at that wide of a scale and still be a good human
being, is rare. So he’s amazing.

Monica: That’s so cool. And who of all the entrepreneurs that you’ve ever worked
with, who’s been your favorite or most memorable?

Russell: Oh man…

Monica: That’s probably a tough question, it’s like, “Who’s your favorite kid?”

Russell: I know. I’m obsessed with entrepreneurs, they are so amazing. I would say
the one that would be top of mind right now just because I’ve seen them, they made
a lot of money, insane amounts of money, but for them it’s not about money, they’re
so big on impact. So it’s a young couple Brandon and Kailin Poulin. I think they’re
24 or 25 years old right now, and three years ago they came into our world, and 
they’d been in a marketing opportunity that kind of collapsed on them, so they came
in completely broke, and I remember they sent me a video the very first day they
found out about us, and it was like, “Hey Russell, we’re Brandon and Kailin, and
we’re going to be your biggest success story ever.” And I get those sometimes. It’s
like, “Oh good luck.”

And that’s all I heard and then, it’s funny now that I know them I heard this story
afterwards, they were completely broke, no money, newlywed couple. So they went,
and we were selling this course that was $1000, I think their bank account at the
time was like, there was no money, they had to use a credit line, that was all they
had. They went and they watched this webinar that I did and Kailin was like, “You
gotta buy this.” And Brandon was like, “I don’t dare to.” So  he was supposed to
go buy it and he wimped out and instead just bought this lower thing we sold for
like $100. And she found out and got so mad, she went in and she went and bought
it. So it ended up costing them $1100, instead of $100.

But they were like, “We have to make this work. Our entire life depends on this.”
So they went and opened up the course, pushed play and they watched it and they 
paused it and whatever I said they just, “Okay we’re just going to do this exactly
like Russell.” She actually coined the hastag, #dowhatrussellsays. At all our events
it’s like, “#dowhatrussellsays”. But she’s like, “Everything he says, we’re just
going to do it perfectly.” And I’ve never met somebody that just executed better
than them. They watched it, paused it. Do it, come back and do it. And they went
and did an entire course that way. And on the back end they launched this company
called Lady Boss Weight Loss, which I’m sure some of your listeners have probably
heard of. It’s blown up into, they’ve helped over 100,000 women in the last 3 years
successfully lose weight. They built a culture, they built a brand. They’re launching
supplements now.

At our last event they got a big award for making over $10 million dollars in a 
funnel. But the most amazing thing is just like the impact. I see, because I’m like
the only man in their, it’s a weight loss program for women, so I’m like the only
man in their groups just kind of watching, because I want people to know. I’m watching
what’s happening, and I’m looking at these transformations and how many people’s
lives they’re effecting and they’re changing, it’s just, nothing gets me more excited
than seeing what an entrepreneur can do.

Monica: I’m so looking them up right after this. I’ve actually heard you speak about
them, and I’m going to look them up right after.

Russell: They are amazing.

Monica: So for those of us who are just at the beginning of our entrepreneurial 
journey, what is the most important piece of advice you would offer us? What’s one
thing?

Russell: I think the most important thing, the thing that most entrepreneurs do 
that’s wrong, is they get obsessed with a product, like, ‘I created this product.
I have this thing.” Or they get obsessed with the product and when you get obsessed
with the product, it’s hard to have success and it’s hard to have impact. What I
recommend everyone do is you get obsessed with the person. A business is not about
selling a product. A business is about giving somebody a result. So I always think
about, in fact, if you read the Dotcom, the first book I wrote I talk about how 
after we went bankrupt and we were trying to rebuild our business. I had this chance
to figure out who was my dream customer. If I could pick one person where it’s like,
if I could hang out with them every day and help them become better who would that
be?

And I spent a lot of time, like insane amounts of time thinking about that question.
In fact, I went to Google and typed in, “I want people who are successful, people
who used to be athletes, people who…” and I made a whole list of stuff and I went
to Google images, I typed all those things in and then I typed in man, and it shows
all these faces of people, and there was this guy, and I don’t know who, I have 
no idea who it actually is, but I saw his face and I was like, “That’s my dream 
customer.” And I took that Google image, printed it out and I framed it on my desk,
like, “This is the man I want to serve.”

And I went and typed in a woman’s name and I typed in, I think it was Julie, and
she’s successful and she’s got a couple of kids, and I kind of explained my dream
person, and I went to Google images and typed it all in and saw this person and 
I was like, “That’s Julie. I don’t know what her real name is in real life, but 
that’s Julie.” I printed her out and I had her on the desk and I would just look
at them every day and I was like, “Okay that’s who I want to serve. I want to serve
Mike and Julie.”

And then I started thinking, this is Mike and Julie, and because I wrote up this
list of who they were and everything, I was like, what do they actually care about?
What do they want? And that’s the question I started asking myself, and I was like,“
What can I create? How can I actually serve them? What would I, if I really care
about their success, what would I do? What would I create? What would it look like?”
and it shifted my mind from creating products to how do I serve those guys? And 
then from that, then the product ideas started coming out and they just…and it’s
crazy, the very first product we created afterwards, it attracted the Mike’s and
the Julie’s. It was perfect bait. It got those people in, because we crafted it 
to try and serve them.

And what’s crazy is we did that, we ran that product for a while and then at the
backend of it we did an event, we had about 100 people or so came to Boise for that
event. It was crazy, it was 30% women, 70% men. And I told them initially, I said,“
I’m going to tell you something cool I learned. I wanted to get the right people
in, how many of you guys, for the men in the room, how many of these characteristics
tell you? You used to be an athlete, you’ve had success in the past, you want to
impact more…” and I listed through the things, and 100% of the hands when up.  And
I showed the picture of Mike and I was like, “You guys are all Mikes.”

Then I said, “How many of the women here are this…” and every one of the women are
like, and afterwards a lot of women came to me like, “I’m your Julie.” I’m like,“
I know because we crafted it from that point forward. So I think for every entrepreneur
it’s becoming hyper focused on customer, customer avatar, whatever you want to call
it. You want to become obsessed with it. You could wake up every morning and know
that if I’m serving that person, it’s going to be the best time in the world, that’s
where you start. And then products, everything else will come after that, it’s figuring
out the person that you would just go crazy being able to serve, and then starting
there, and everything amazing will grow on the back of that.

Monica: Great, I have my avatar list, so I’m working on it.

Russell: Cool.

Monica: That’s what I’m working on. Okay, I’m going to get a little personal with
you. You have 5 amazing kids, and you’re an incredible dad, in fact, my very favorite
thing is I drive your daughter in car pool, so I love when I drop her off and sometimes
it’s late at night, and you’re just in the doorway, and carrying Norah, and I just
think, oh my goodness. There he is, he’s just being the dad. You know, he’s done
working for the day, and his most important priority is his kids. I love that about
you. You’re definitely a family man. But if there’s one thing you want your kids
to learn from you or know that you stand for, what is that one thing?

Russell: Man, that’s interesting. Before I answer that, it’s been on my mind a lot.
Ever since I started working with Chris from Chrisbeatscancer.com I always think,
if I was to get cancer what would be the very first thing I would do. Every time
I think about it, the first thing I would do is I’d grab my kids, grab a video camera
and try and record what I would tell them right now, so that when I die they could
watch it later and be like, “Oh, this is what my dad told me. This is the advice
my dad gave me.”

And I had someone actually 2 days ago at an event I was at that talked about that.
And I was like, why should I wait until I have cancer? That’s on my list this week
of things to do is to go with each kid and sit down and actually record my advice
to them, and I want to try and do that once a year and just have it archived so 
that someday they could just have it. It would be super cool to have.

Monica: That’s a great idea. Let’s start tonight.

Russell: Tonight’s the night kids, listen in. and it’s tough because I think about
that and I like, there’s different aspects. There’s the spiritual, what would I 
give them spiritually? What would I give them socially? What would I give them financially?
What would be the advice? But I think the thing that’s helped me have the most success
in all aspects of life, is I have been a really big, and this is something I learned
initially from Tony Robbins, which probably one of the reasons why I like him so
much, is finding people who are the epitome of what you want to become, and then
modeling them as close as you can.

And that fits in everything. If you’re spiritual, who are the people spiritually
that you look at like, man I want to be like that person. And then model them as
close as you can. Figure out what they do, how they do it. I’m so obsessed with 
this. I interview people all the time that are like, “What’s your morning routine?
What do you do first thing in the morning? What’s the second thing you do in the
morning? What do you…” Because I want to know what they’re doing to get that outcome,
right. Everything is, people don’t just wake up one day amazing. There’s a bunch
of things they do that get them to be that way. So I think that’d be a big part,
even so much so that if it was from a financial or business section I’d be like,“
Find that person that you want to be like, and go and move in with them, work with
them for free, whatever you need to do to figure that person out, because everything
I’ve been successful in life came from that.” Find somebody who’s amazing and just
following them and believing them 100%, putting all my eggs in that basket, and 
whatever I can, I think that’d be the biggest thing.

Monica: Finding good role models.

Russell: Good role models, and then modeling them. Like obsessively modeling. Not
just like, oh this person is awesome, I like that person. No, obsess. Get into their
mindset, if they’ve written books, read all the books, listen to their podcast, 
get into their mind. Why do they think that way? Because if you figure out why they
think that way, it’s going to help you to figure out how you should be thinking,
right. Yeah, so obsessively modeling the models.

Monica: What if they let you down? You still gotta keep your anchor in the one perfect…

Russell: Maybe that’s the role model then.

Monica: Well, there you go. So one of my favorite things about you and your family
is how down to earth and normal you are. What is it that keeps you so humble and
grounded when people literally pay thousands of dollars to hear what you have to
say?

Russell: I think part, I’m going to give Collette so much credit for this. A huge
part of it is my wife. My wife doesn’t care about any of this stuff, which is tough
for me. As a man, 99% of the reason I do this is to try and impress her, and she’s
just like, “I’m good. Will you just come home? I just want you to come home.” You
know, and I think that’s a big part of it. I think the second part, we kind of touched
upon earlier, because I’ve cycled twice, because I’ve built it and lost it all at
a really deep, painful level, I am completely, I am hyper, hyper, hyper aware of
the fact that this is not me. There are so many people and experiences and things
that have made this possible and if I’m not really careful that could be taken away
instantly.

Anyway, I have such belief in my role in this world and this life, that it’s like
everything I’ve been given, I’ve been given, it’s not something that I, it’s not
mine. So I’m very aware of that, and scared of that. And then just the fact that,
you know my wife, she’s amazing. And just knowing that like, I don’t know, I think
that if I’m not careful, I think I could lose her and my family. And for me it’s
like, that’s, there’s a quote David O McKay said, “No success can compensate for
failure in the home.” And I think that all the time, like, gall I gotta get home.
Because if I fail there, I fail everything. That’s my big mindset.

I always think that if my wife was to leave me, it means I failed this life. And
I know that’s not true, and I’m nervous saying that because there’s so many people
I love that have gone through divorces and things, and that’s not what I’m saying,
but I just know for me personally, in my mindset, if that was to happen, that would
be the ultimate failure for me. So because of that, I gotta be very careful, because
I know, I have so many people that I love and respect, especially in business, that
get so obsessed with it, that they lose everything.

And I think I definitely have tendencies of doing that, if I’m not really careful.
So I try not to be, because I get obsessed with things. I can go to the office and
spend like 6 months there, and forget about the world. And if it wasn’t for my beautiful
wife, and these amazing kids that like, I gotta go home. If it wasn’t for that, 
I could be in trouble. So I don’t know, it’s a family and just know, being hyper
aware of it’s not me.

Monica: I love that. I love that. And I love that you credit Collette, because she
could care less what you drive or what you wear, or how much you can bench. She 
doesn’t care.

Russell: She doesn’t care about any of that. I can’t figure it out.

Monica: She loves the goofy wrestler that she fell in love with. Alright, what are
you most grateful for and how are you giving back? I know you are, I know the answer
to this question. But I want you to tell my listeners. I know that you every weekend
you teach the little neighborhood kids how to wrestle and you do that totally free
because you love it. I love that you do that.

Russell: Yeah, there’s so many cool things. I don’t know, I think, I just look at
the different gifts I’ve been given, at this part of my life, I’m hyper aware of
like, okay why was I given that. Wrestling was one. I wasn’t, I didn’t learn wrestling,
as much fun as I had, as much as I loved it, why was I given that gift? There’s 
a reason, and it wasn’t just to be fun for me. Initially it probably was, but long
term, it’s like you’re given gifts…the whole progression of life is interesting 
if you look at it, right. There’s a time of life where we go through this growth
phase where we’re, and as babies that where we are.

As babies come out and it’s all about growth right. They’re trying to figure things
out. And eventually you stop growing until you shift to contribution. So it’s like
the same thing in a marriage. At first it’s just you, then you meet your spouse 
and all the sudden it’s like, oh my gosh, there’s this other person. And you care
about them and all the sudden it’s like, your whole world becomes us, as opposed
to me. You become less selfish and it’s like, now we’re together. Then all the sudden
you have this amazing kids, and it shifts again from us to them. They’re the most
important thing, right.

So for me in my life, there’s this huge parallel from being single to being married
to being kids, that’s happening in everything. So I was wrestling, there was growth,
I was trying to become a better wrestler for me. But it’s like, now I have this 
gift I was given, what’s the point of it? So it’s like, I’m supposed to contribute,
what can I contribute? Help my kids, help the neighborhood kids, if I can bring 
wrestling to them, it gave me so many gifts, any kid who is interested, let me just
help serve there.

Same thing as some of the other organizations we work with. There’s a charity called
World Teacher Aide that builds schools in Kenya, there’s also Operation Underground
Railroad that saves kids from sex slavery. I don’t have the ability to go and save
kids from sex slavery. I’m scared of that. The whole mission of these guys that 
go to Haiti and go to these countries around the world, they go and rescue kids 
and save, I don’t have the ability to do that. But if I can help over here with 
the gifts I have been given, if I get the message out to more people, and if I can
make more awareness and if I can raise money for them, that’s so exciting because
I can help impact that thing without having to do the thing that’s super scary.

So it’s like for me, it’s using these gifts that I’m given. I’m trying to become
more and more focused, why did God give me that gift because it’s not just,  I don’t
think he gives any gifts for us, it’s like how do we now use this for other people.
So for me it’s just kind of figuring that out. Why was I given this? Now I’ve got
it, what does he want me to do with this? What’s the purpose of it?

Monica: Yeah, I love that. I think he gave you the gift of determination. I’m learning
that the more I get to know you. I’m like, you are more determined than me. So out
of all of your accomplishments what are you the most proud of?

Russell: Oh man, I’m not sure exactly the best way to answer this one. I think, 
I feel like my, I’m supposed to be helping people to, the word that’s in my head
is freedom. How can I free people so they can actually do what they need to do? 
You know what I mean? And I feel like that’s probably the most important thing. 
If I can give people tools or ideas or thought or permission to free themselves,
people are amazing.

Monica: I wonder if I could help you a little bit with this. I feel like, I remember
once we were talking and you were like, “Money is not a bad thing. It’s not a bad
thing to make money. Change your mindset a little bit.” And I thought, and as I 
think about that more, I think making money is amazing because it gives you so much
freedom, so the more money that you have…Like, I want my kids to be hard workers
and I want them to learn how to make a lot of money because for us, I know for my
husband and I, it’s given him a lot of freedom to be able to coach the neighborhood
kids in soccer, and it’s given him the freedom to be at home with his family and
make memories with us. And it’s given us the chance to give back a lot.

So I think whatever you’re focus is with money, is what you’ll do. So if you value
boats and homes and all those things, none of those things, I’m not saying any of
them are bad, but if that’s what your focus is that’s what you’re going to spend
your money on. But if you believe in making a difference and changing the world 
somehow, giving your money and your time to worthy causes, then that, being able
to do that frees you up so much, to do that.

And I see you doing that for people. You’re taking people who are kind of working
paycheck to paycheck and just kind of slaves to you know, their circumstances, to
being able to like be the captain of their own ship. They’re making their money,
they’re making their difference, and I think that’s so cool.

Russell: That is cool. If you think about it, even, you remember Maslow’s hierarchy
of needs? I remember this from school, I don’t remember all details, but I remember
at the bottom, you have to have food and water or else you can’t focus on anything
else. Then when food and water is covered then you’re like, “Oh now we need shelter.”
When shelter is covered, now you need, that’s the thing, when all you’re doing is
starving to death, all you can think about is that.

And I think, somewhere in that hierarchy of needs there’s something where we need
financial security. And its like, if we can give people that then they don’t have
to be stressed about where my food coming from, my paycheck, how am I doing that.
If that stress goes away, then yes, they can look outwardly and be like, “How can
I bless other people’s lives.” And that’s really, really cool. So yes, you said 
that perfectly. Way better than I did. I love it.

Monica: Alright, my last question.  What is your number one key to success? How 
did you become Russell Brunson?

Russell: Man, I think probably comes down to determination you talked about earlier.
And belief. I think belief’s the biggest thing. I think I was blessed, I just think
about wrestling, why I was successful in wrestling? I remember going to the state
tournament and seeing a guy win the state title and I was like, “I believe I can
do that.” So I went out there and just killed myself until I did it.

With business, I was not a business major, I didn’t know business anything. I got
online and I was trying to figure out how to make money, and I saw these people 
and I saw what they were doing, and I had so much belief that like, they’re doing
it, so I can do it. So I just did it. As soon as I believed it, it was awesome. 
I still remember when my whole company bankrupt and everything was falling apart
and one of my best friends to this day came into me, Brent Coppeiters, and he said,“
Hey, so everything looks really scary, we just laid off 80 people. Are we going 
to be okay?  Is this…?” I was like, “Oh yeah, it’s going to be fine. I don’t know
when.” But I knew it would be. I just had perfect belief and hope that it would 
be fine. He’s like, “Okay, if you believe it then I’m in.” and he started working
for half the paycheck and super, despite people in his family wanting him to go 
do other things. And he’s like, “No, Russell has perfect belief in it and I believe
in it.”

So I think my biggest thing, when I see something I just believe and then I work
my butt off to get that thing, because I have such perfect belief that it’s going
to be there. I think a lot of times we don’t believe and that’s what keeps us from
trying. “What’s going to work, what’s not? I don’t know.” It’s like, no. Again, 
it comes back to modeling. Find a person who did it, that person did it, they’re
not that much smarter than me, I believe I can do it. I’m in, let’s go. And then
start running as fast as I can.

Monica: I love it. So where can my listeners find you? Like if they want to know
the secrets to funnel hacking and all of that, how can they find you?

Russell: Easiest place is just russellbrunson.com, if you go there there’s links
to different books I’ve written, the software, our events, everything is kind of,
you can find from there. And as you know, there’s a video there on the page of me
crying, like a little baby.

Monica: You made me cry. I didn’t know that story and I was bawling. I had to pull
it all together.

Russell: Yeah, that’s the best spot for sure.

Monica: Well, thank you so much for being here. I can’t describe to you how thankful
I am.

Russell: No worries, thanks for having me. I’m so proud of you for actually doing
the podcast, and I’m glad you’re running with it. It’s amazing.

Monica: And I’m doing everything you say. What was that hashtag? Do everything…

Russell: #dowhatrussellsays

Monica: Your last advice was find Jenna Kutcher and I have, I bought her course 
and I’m doing her thing, and I’m doing what Russell says, for sure. That’s a good
hashtag.

Russell: That’s awesome.

Monica: Alright, thank you.

Russell: Yeah, thanks so much.