# Planting Seeds Of Doubt

- Link: https://jarvislegacy.com/podcast/planting-seeds-of-doubt/
- Published: 2017-05-25T23:22:00-07:00
- Author: anchorwave

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Planting Seeds Of Doubt

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A cool underground way to overcome your competitors.

On today’s episode Russell talks about planting seeds of doubt about his competitors
in the minds of potential customers.He explains how he does it, and why it makes
it not a matter of if they become Clickfunnels customers, but when. Here are some
interesting things in this episode:

 * Why it’s okay to attack your competitors as long as they are number one and you
   are number two,but not okay once you become number one.
 * How you can plant seeds of doubt so that eventually you will get the customer.
 * And how all of that is similar to how people compete in sports.

So listen below to learn how to plant seeds of doubt about your competitors so you
can eventually win over the customer.

—Transcript—

What’s up everybody? This is Russell, welcome to Marketing Secrets. Today, I got
a really cool episode for you guys, I think, hopefully. It’s something that, there’s
a lot of things that we’re doing that people can see and they’re aware of. And there’s
things happening that people aren’t aware of. So I just to lift the curtain a little
bit, so you guys can see my ideas.

Part of the time you’re selling to try to sell your products and services. You’re
selling why it’s good and why it’s amazing and stuff like that. It’s funny, on Facebook
I saw an interesting thread the other day of someone being like, “Should I attack
my competitors, or should I not talk about them at all?” And it’s one of those things
that it’s interesting watching the whole conversation because some people are like,“
Don’t address your customers. If you’ve got the best product don’t talk about them.”
And all these different things and strategies and obviously you guys know that I
talk about my competitors and we tease and poke at them and have fun with it.

In fact, earlier today Steven may or may not have launched a new video game where
you can actually compete against, you have to defeat Confusion Soft to be able to
fight against Low Key Pages and the Drip Armies. It’s pretty awesome. Why would 
we do something like that?

It’s interesting, first off it’s funny and that helps me get through the day because
there’s a lot of stuff we’ve got to do, so you might as well make the day fun. Second
off, if you look at marketing as a whole, marketing strategy, because this is a 
big deal. But if you think about it, and there’s been a bunch of books written on
this, so if you want to study deeper, you should because it’s interesting. But I
think Differentiate or Die is one of the books that talked about this, I believe.
But what they talk about is in your marketplace, that number two always needs to
attack number one.

So Pepsi always attacks Coke. But number one cannot acknowledge number two or else
it jacks up the whole thing. So Coke never talks about how to beat Pepsi. Have you
ever noticed that? But Pepsi is always talking about Coke. Mac versus PC, when they
first came out. Mac was number two and they were attacking PC, all the funny commercials
we all remember. As soon as they surpassed, notice those commercials disappeared
and they stopped talking about it.

So there’s something about that, and maybe it’s the athlete in me, I’m a big believer
in if I’m going to beat somebody I need to find that person, identify them, and 
let the world know this is who we’re going after and this is who we’re going to 
beat. And then after we pass them and then we stop talking about it. That’s why 
we don’t talk about Low Key pages very often anymore, because we passed them, as
you guys know. But Infusion Soft is obviously the next target that we’re trying 
to get bigger than.

We have more customers right now, but I think their revenue is higher right now.
Because they charge more for their confusing software. But that’s another story 
so that’s the thing. So for me, I don’t mind acknowledging number one, because we
are gaining on them, that’s the plan, that’s how it works. So I don’t have any problem
with that. I don’t think its…..it’s just how business is done, it’s how sports are
done, it’s how athletics are done. In fact, if you guys want something fun, scroll
down the feed, back before we changed the name of this to Marketing Secrets. When
it was Marketing In Your Car, I did a whole episode on athletes and competition.
It was pretty funny, I thought. So you guys should go listen to that.

But I talk about the fact that in this business world, who are you competing against?
People that you’re competing against? I talk about, I was a wrestler growing up,
so my whole life was competition. Who’s the person ahead of me. Literally, my junior
year, my first match I lost to a kid that was returning state champ. So I knew that’s
who he is, so I studied everything he did for the entire season. We practiced against
him, we got better and better and I actually made it to state finals and I beat 
him.

And that’s the athletic mentality. We’re all about competition. And then in the 
business world, half the people getting into business don’t have athletic background.
They were in Band or choir, things like that. There’s nothing wrong with that, but
when you’re in the choir there’s no competition. You’re just hanging out and singing
with each other. Maybe there’s competition like first seat or second seat, a little
bit but it’s different.  A lot of times, we get in this playground and we’re now
competing in business and you’ve got people that were in band and choir and all 
sorts of things and then you’ve got someone like me who’s entire life was about 
finding your competitor and destroying him publically in front of everybody so you
can get your hand raised and everybody cheers for you. You have to be aware, that’s
who you’re competing against. So you can’t be mad, “Oh they’re calling me out by
name. They’re competing with me.”

It’s like, “Dude, you’re competing against a  wrestler who’s whole entire life, 
that’s all he cared about. Of course that’s going to be my goal, that’s how I’m 
going to go.

Anyway, there’s a whole podcast about it. There’s some background about what we’re
talking about. But what I wanted to talk to you guys about, is this concept that
we call seeds of doubt. What are seeds of doubt? These are things that if you watch
what I do you’ll see me placing all the time, these little seeds of doubt in the
competitors. Because I know a lot of times I’m going to talk about something and
I know that somebody is using confusion soft, or their using Lead pages or whatever
the thing is and they’re using something else and I’m coming in and they’re looking
at me like, “We have all our stuff over here, I can’t shift over.”

So I understand that, so instead of me just trying to convince them, hard sell them,
I’m just going to place a whole bunch of seeds of doubt. From that moment forward
for the rest of their waking hours, and hopefully their sleeping hours too, if I
did it right. They’re going to be thinking about that thing, that seed of doubt,
about the thing that they’re using. And it’s always kind of running in their head
like, “What if, what if, what if.”

If you were at Funnel Hacking Live, I did a whole presentation. In fact, if you 
go to followupfunnels.com you can see that presentation. But I talked about Actionetics
and where we’re going, and stuff like that. And throughout that presentation, I’m
placing a whole bunch of seeds of doubt of our competitors. I talk about if you’re
using email marketing, I talk about how many times I got shut down by Awebber, Icontent,
Mailchimp, InfusionSoft, all those things. And even if you love those systems, all
the sudden now you’re like, “Wow, Russell has been shut down 9 times by Awebber.”
All these things I got shut down by. All those seeds of doubt, like, “Everything
is good, but what if they did shut me down.” Now that seed of doubt is there and
now you’re paranoid. Now the whole time you’re using your thing, You’re wondering,“
What if I get shut down? What if I get shut down?” Most of you guys probably will
at some point, it’s not like I’m doing this maliciously, it’s the truth.

It happened to me over and over again, but I’m placing that seed of doubt so people
are aware of it. I just purchased a product from somebody who was using an Infusion
Soft order form, and I filled out my whole credit card information and it took me
7 steps. 7 steps after the credit card was in, 7 clicks, sorry, 7 clicks to give
them the money. I wanted them to take my money, but it took 7 more clicks to actually
give them money. I was annoyed by that, but instead of being annoyed by it, I talked
about it. I’m talking about it right now, by the way. I’m talking about it in different
platforms I’m on. I’ve just mentioned, “I tried to buy this thing from somebody 
who used an Infusion Soft order form. 7 clicks, most people would have left. If 
I didn’t want the product so bad, I would have left.”

Every click in your sales process, you lose a percentage of people. So my whole 
mindset is how do we shorten the distance. I want to make sure there’s as few clicks
as possible to get someone from where they’re starting to where I want them to end.
Because every click you lose somebody. Just after, between me getting the credit
card, typing it in and submitting, there were 7 clicks. So that’s what you’re getting
when you’re using Infusion Soft.

So I just placed a seed of doubt because you’re like, “How many clicks are in my
order form? Crap. Well, that’s the standard. You have to when I’m using that system.”
And then you start wondering, “This whole time, what if I’m losing sales and money?”
and that thought will keep pecking away at your mind. Keep thinking and keep sitting
there and the seed of doubt, eventually will sprout to the point where you’re like,“
I’m losing a lot of money. It’s time to make the shift, to do the right thing.”

That’s my whole goal. Because I know not everyone’s going to sign up today, but 
they’re going to sign up eventually. I always tell everybody, it’s not a matter 
of if you’re going to become a member of Clickfunnels, it’s when. My goal is like,
it’s not right now, I need to place the seeds of doubt so that throughout your system,
you’re always thinking about me coming and doing that thing, and when is it going
to happen and how is it going to happen and things like that?

That’s kind of the concept of seeds of doubt. So as you’re doing your marketing,
again it’s not just like, I know some of you guys will be like, “Russell, where 
do I pace my seed of doubt.” No, it’s not like…..it’s like you’re sprinkling that
in as you’re doing stuff, Snap Chat, Instagram, your podcast or videos. Whatever
it is, wherever you’re at, you’re just sprinkling your seeds of doubt against your
competitors and making those things known. So people aware, like, “Wow, I didn’t
even know that was a thing.” I want to make sure those things are out there and 
people are aware of them.

So that’s the concept and it’s a really good thing. In fact, in wrestling we would
do the same kind of things with our opponents. We’d go to a tournament and during
weigh ins you’d see who were in your weight class and stuff and it’s always kind
of a mental game because you’re just like, “Oh my gosh, that guy looks bigger than
me.” All those kind of things, so it’s like, how do you place seeds of doubt? A 
lot of times it has to do with your confidence, like how you shake the person’s 
hand. All those kind of things because in sports, and business and most things, 
honestly, it’s a lot less of the physical, and a lot more of the mental.

It’s funny, when I started doing Jui Jitsu, I’m not a Jui Jitsu guy, I’m a wrestler,
and I started doing Jui Jitsu. And it’s funny because I think it was my 2nd or 3rd
tournament I went to, I went out and I’m up a weight class, because I was kind of
overweight at the time, so I’m up at almost heavy weights, so these are big dudes
that I’m going against. Most of them did Jui Jitsu for a couple of years and their
blue belts and I think it’s brown after that, whatever. I’m just, I just came in,
didn’t have any belt at all, no gi, you don’t actually have to have a belt.

So I came out there, so when I went out there I was like, these guys are going to
kill me. I don’t know what I’m doing. But I was like, because of that, I have to
place seeds of doubt in their mind that they’re going to be able to beat me fast,
otherwise I’m going to be choked out and tapped out really quick. So what I did,
is my very first match, because everyone’s, your weight class, everyone is sitting
close to each other on the mat. So I came out and I’m like, I’m a jui Jitsu guy,
but I’m a wrestler, I gotta scare this first guys.

So I came out, and instead of coming out and doing the Jui Jitsu thing, I came out
like a wrestler and started running and pounding on his head, boom, boom. Pushing
and pushing and knocked the dude over and he falls out of bounds and he gets up 
and you see, I placed the seed the doubt and his eyes were just like “Oh crap” and
he walks back in the circle. And from that point, it was like everything shifted.
His whole countenance, he was nervous and awkward and after that he was easy. It
was wrestling a little soft puppy. It was so easy after that.

What was cool is that all the other guys sitting on the mat, they saw that as well
and they were looking in and they were like, “Oh my gosh.” I rolled him, that’s 
what they call it in Jui Jitsu, I rolled the other guys. I came out there, and it
was funny because as soon as I came out there I could see it in their eyes. All 
of them started backing up because they didn’t want me to rush, they didn’t want
that pressure that I was bringing and you could see it in their eyes and that just
spurred me more. But that seed of doubt was set. All these guys who were bigger,
stronger, faster and better at Jui Jitsu and probably should have beat me if they
would have had the mental belief that they could, they didn’t because they had the
seed of doubt and they were like, “I don’t know what to do.” And that’s all it takes.

I hope that helps you guys. It’s kind of fun. Think about how you can do that in
communication with your audience. I hope that helps and that’s all I got for you
guys today. Thanks so much for everything you guys. Tonight we’re actually launching
Funnel Hacker TV the tv show. So if you go to funnelhacker.tv you can see behind
the scenes show, I think I got 8 episodes of that right now, and tonight we’re having
the first full, I’m not sure what we’re going to call it yet, full documentary or
whatever. And then some other cool things when you go to that. Go to funnelhacker.
tv and check that out. You’ll notice at the top there’s some cool tabs. One takes
you to Marketing Secrets, which is this podcast. One takes you to the blog. I’ll
share with you guys the strategy behind that in the near future, but I think it’s
pretty cool.

That’s all I got you guys, thanks so much for everything and I’ll talk to you soon.
Bye.