# RANT: Leaders Need To Make Decisions… Period

- Link: https://jarvislegacy.com/podcast/rant-leaders-need-to-make-decisions-period/
- Published: 2020-12-28T09:00:00-07:00
- Author: anchorwave

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RANT: Leaders Need To Make Decisions... Period

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Late night rant. It’s time for the leaders to lead and to start actually making 
decisions.

Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at [marketingsecrets.com](https://marketingsecrets.com/)

—Transcript—

Hey, what’s up everybody. This is Russell Brunson, welcome back to the Marketing
Secrets podcast. I’m here today on a little bit of a rant. All right, everyone, 
normally I do these episodes in the morning when I’m driving to the office, things
like that. But tonight it’s late … Later, not super late yet, but just got home 
from wrestling practice with the kids. Anyway, just because of three or four things
happened today, it’s top of my mind. And so I probably won’t give all the exact 
examples because I don’t want to point people out, but I want to point the concept
out, because it’s something that I think you, as a leader, me as a leader, we need
to become better at.

And so I think the best way to pre-frame this … Actually, I’m going to step back
to the book, Atlas Shrugged. So hopefully you guys had a chance to listen to the
Atlas Shrugged interview that Josh Forti and I did, I posted it here on the podcast.
And hopefully for a lot of you guys it got you into the book and got you reading.
That was my goal, if I can get you guys reading it, that’s more important.

But one of the themes that happens a lot throughout the book … Dagny Taggart, who’s
the main character in the book, she basically ran the railroad. And there was all
these people that worked for her, and all these people. And not just people who 
worked for her, but the whole society as a whole, and nobody wants to make a decision.
Nobody wants to be the person who gets in trouble. They don’t want to have their
neck on the lines. The train would be stuck or something and they can’t get it going.
And she comes out and she’s like, “Why isn’t it moving?” And it’s like, “Well, because
no one’s told us to.” And, “Well, just do it.” “I can’t, because then I’m going 
to be held responsible, I don’t want to get in trouble.” And she’s like, “Do your
job. We need to get this thing moving.” “I don’t want to because I don’t want to
get in trouble.”

And then they’d be like, “Well, will you take responsibility if I have a go, if 
I … ” Whatever it is. She’s like, “Yes, I’ll take responsibility.” She was willing
to take responsibility, and then because of that the train would go. But it was 
her coming in and taking responsibility. And one of the themes throughout the book
is that … That’s the big thing is that nobody wants to take responsibility. Nobody
will do something because they want somebody else to like, “Oh, well who’s responsible
if this goes wrong?” And they want to point to somebody else. And so that’s a big
thing.

I’m not going to get political, but right now we’re in this weird thing, this whole
COVID season, which is annoying for so many reasons. But one of the things, I’m 
one of the wrestling coaches and my kids are wrestling and trying to be part of 
that. And there’s these decisions that they’re supposed to be making be made. Whatever
the decision is, I will follow it and respect it and whatever. But the problem is
nobody wants to make decisions. That’s the problem, because nobody wants to be held
responsible if this happens or this happens or whatever happens. And so even school
starting here in Idaho this year, at least in the county that we’re in, it got passed
three or four times. School started two weeks later than they’re supposed to, because
nobody wanted to make a decision. No one wanted to be on their clock, “I don’t want
to be willing to get in trouble. I don’t want to be … ” So you keep pushing it, 
pushing it, pushing it.

And now we’re seeing the same thing with athletics. These meetings were just like,“
Make a decision,” but nobody wants to make decisions. You can just pass another 
date, another date, another person. Nobody wants to just be like, “I’m going to 
be the one who’s going to take responsibility for this decision.” We see it in our
lives, we see it in government, we see it in school, we see it everywhere. And I
just want to pass this to you guys. This is the leaders, this the entrepreneurs,
this the people who are trying to be the ones standing up and helping and serving
people. The reason why you are called to do those things, because you have to be
the ones to make decisions. You have to decide, you have to be willing to take responsibility
for a choice. And so many people are scared. In fact, I see it so many times, even
people that I coach. And so this is for you who I coach, who you’re listening to
me, I’m telling you this, because this is a pattern you have to become better at.

A lot of people will sign up for coaching and they sign up for you because they 
want … If it’s going to fail, they want to be able to blame someone else. Let’s 
say you sign for my coaching program. And you’re in it and you’re like, “Okay, I’m
going to do Russell says, I’m going to follow it.” And I have people who all time,“
Hey, review my funnel. I don’t want to launch, look at my funnel first. I want to
make sure, I want to get your opinion. I want you to look at … ” They don’t want
to decide their own. They don’t want to take the lead themselves. They always want
to have somebody else look at it. So that way if it fails, they go, “Oh, well, Russell
told me it was good, it wasn’t. So it’s his fault not mine.”

Knock that off. That’s the reason why people aren’t having more success in life,
because you’re trying to find somebody else to pass the blame onto. That’s the problem.
I want to make sure this is very, very clear. That is the problem. And so if you
want to be successful in life, you’ve got to be willing to make a decision and stick
with the consequences that happen with it. And sometimes it’s hard, because sometimes
you make the wrong decision. Many times in my life I’ve made the wrong decision.
Many times in my business I’ve made the wrong decision. Many times inside of ClickFunnels
I made the wrong decision. Many times with my family, with my parenting, I make 
bad decisions sometimes.

I’m not perfect, but I’m willing to make the decision. That’s the key, that’s what
makes you a leader, is being the one who’s willing to make the decision and then
you’re the ones who’s ultimately responsible with the consequences of that decision.
And so that’s the key you have to understand. That’s what makes a leader great, 
not someone who gets the right decision right every single time. Someone who’s willing
to make decision and then be held accountable, that’s the other side of it.

I did an episode one time about Extreme Ownership, that book, Extreme Ownership,
which is insanely good. But it comes back down to that thing, everyone wants to 
pass the buck and, “Well this is his fault or her fault, everyone else’s fault.”
We have to stop that. We have to be willing … Especially us, the people who are 
hearing the sound of my voice. You are the leaders, you are the entrepreneurs, you’re
the change makers, you’re the people who are going to be changing this world. You
have to be ones who are willing to say, “I’m going to make a decision, and I may
be wrong but I’m going to make the decision. I’m not going to pass the buck. I’m
not going to try to put it on somebody else, I’m going to take extreme ownership.
This is the decision I’m going to make. These are the reasons why. And then I’m 
going to deal with the consequences and then go.”

And I know it’s hard, it is really, really hard. I’m not perfect, I’m not saying
that I am. But I see it, I understand. I see it so many times with people who join
a coaching program or buy a product or whatever, because they’re trying to be able
to figure out, “Who can I pass the buck … Who can I pass the blame on if this thing
fails?” And it’s like, “No, no, no, no, it’s all on you.” You have to understand,
when all is said and done, it’s all on you, a hundred percent of the time.

So you can call it extreme ownership, you can call it making … I don’t care what
it is, but you have to understand that it’s on you. As soon as you’re willing to
take that on that’s when you start on success. I look at the people in our community
who are the most successful. They’re the ones who are not looking … They’re not 
the ones who … They seek after coaching. They are people who have been in my inner
circle, they’ve been in my coaching programs, they’ve been in things. They’re seeking
that thing, not so they can, “If it fails, I have someone else to blame,” which 
is why a lot of people do it. It’s the opposite, it’s like, “I want to come and 
make myself better and better and better so I can make the correct decisions. But
ultimately the decision is mine, it’s not Russell’s, it’s not somebody else’s, it’s
my decision.” And so you have to be the one.

And so it’s good if you’re stepping into these things, coaching or whatever else,
to be able to become better at making decisions by understanding the lay of the 
land better, understanding the strategies and the tactics so you can make the correct
decision. But ultimately it is your decision. Until you the one willing to risk 
that and say that and do it, you are going to struggle. And so I just I want to 
put that out there because, man, I wish I could go and talk to the leaders, the 
government, the school system and all these kind of things. I don’t, I don’t have
their voice. They’re not my people, you’re my people. And so while I’m angry and
frustrated at other things, I want to bring this back to you.

The same thing, and I see this inside companies, my own company, I see it in other
people’s companies, where there’s this thing where they try to get buy-in by committee.
So they come in and they have an idea and they get all their team together, “This
is my idea, what do you guys think? Give me some feedback, I want to know.” And 
they try to get feedback by committee. Oh, and I hate that, it drives me nuts. You
as the leader should have the vision, you’re not coming in getting feedback on a
vision. This vision is yours, you are ultimately responsible for it. You come to
your team, not with, “Hey, I think I have a vision, what do you guys think? Do you
like this or not?” No. You come and say, “This is the vision. This is what I have
decided.” And everyone can line up and help me figure how to make this better and
how to execute it correctly, but you’re not having them figure out the vision and
for you. That is your job, that is your calling, that is your responsibility. You
understand that?

And that’s why I’m not a big believer in marketing by committee, it drives me nuts.
Everyone someone’s like, “Hey, let’s get on a call, lets map out the strategy together
to try and figure things out.” It’s like, “No, no, no. You have the strategy, come
to me.” I want to see your vision and I’ll give you tweaks or changes, things like
that, but this is not vision by committee, marketing by committee, product design
by committee. No, no, no. That’s not how it can work on how it should work. It’s
coming down to you as the leader setting the vision. You can take direction, you
can learn, you can ask for feedback and get all the things you need to be able to
make the correct decision, the best decision possible. But you have to understand,
as a leader you’re not coming in by committee trying to get everybody to decide 
on the vision or the direction or the marketing thing. You’ve got to be a leader,
flat out.

And so this is my calling to you. Leaders,, it’s time to step up and lead. It’s 
time to stop trying to outsource your decision-making to a committee or to a coach
or to a whatever. Or just hiding from the commitment, trying to move it on, or like
people inside Atlas Shrugged just sitting there waiting for Dagny, waiting for somebody
who’s willing to take the heat if it goes wrong. You got to be the ones willing 
to take that heat or else nothing’s going to change.

Sometimes it’s going to happen. You’re going to make a stupid decision, it happens.
I made so many stupid decisions. I can walk you through them all, one day we will.
But I’m still here. Why? Because I was willing to take the personal responsibility,“
That was my mess up. I messed up. I’m dumb.” I get it, but I learned from it and
I figured out I kept going forward. It’s not like, oh, the fear of, “Oh, I don’t
want to get in trouble. I don’t want to get yelled at. I don’t want this, I don’t
want this.” And, “Who can I blame? I got to make someone else make a decision,” 
or this or that or whatever. That’s what most people want to do. That’s not what
we can or should be doing.

And so that was the message for tonight. I guess that I’ve just a little mini rant.
I was thinking about tonight and getting frustrated and it’s like, “Ah, I got to
vent somewhere.” So you are my people, so you’re the ones who understand what I’m
talking about. And I think you can implement this and apply it for yourselves, for
your team, for your people. It’s time for the leaders to step up and become deciders
and make decisions. And so this is my calling to you. No longer are you allowed 
to push blame on anybody else except for yourself. Don’t try to position in a way
where you’re able to, don’t try to blame it on anything else, it’s always your fault.
And that’s the key, be willing to do that. And if you are that’s how you’re going
to be able to make the changes in your own life and the people’s lives you can call
to serve.

So that said, thank you guys. I appreciate you, thanks for listening. Got any value
out of this, please, take a screenshot on your phone right now of the app as you’re
listening to it, so I can see which episode you are. And go on Facebook, Instagram,
wherever you’re at, tag me. I see all those, I love it. It’s fun for me to see what
your guys’ biggest takeaways were, and hopefully this one resonated with you. For
those of you guys who this episode was offensive, for some reason, I’m guaranteed
there’s always a percentage that what I say offends, there’s a scripture that says,“
The guilty taketh the truth to be hard because it cuts them to the very center.”
So instead, if this triggers you for some reason, it’s probably because you passing
the blame on other people.

That’s it. So the guilty take the truth to be hard, listen to that. Be like, “If
this was hard for me, maybe this is where I’m struggling. Maybe I need to step back
and figure this out for myself.” Be coachable. It’s a hard skill set to learn, but
sit back and be coachable. If this felt weird for you, if you didn’t enjoy it, if
you felt whatever, I would recommend pausing for a second, sitting back and being
coachable. Look at yourself, “Man, am I doing this? Is that why it bothered me? 
Is that why I’m struggling with this?” And so, look at yourself. And maybe I’m wrong,
which is totally, totally possible. But from my experiences and I understand what
I’ve done. What I’ve experienced in my life, this is what I believe is true, therefore
I will share it with you and hopefully it’ll resonate and serve you. So that said,
appreciate you all. Thanks for listening, and I’ll talk to you guys all soon.