# Routine Is The Death Of Memory

- Link: https://jarvislegacy.com/podcast/routine-is-the-death-of-memory/
- Published: 2020-02-24T09:00:00-07:00
- Author: anchorwave

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Routine Is The Death Of Memory

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Have you ever noticed that the years get faster and faster? Here’s the secret to
extend your years and extend the happiness of your life.

On this episode Russell talks about a presentation he saw with Craig Clemens of 
Golden Hippo while they were in Puerto Rico and how he taught him something that
is the opposite of what he believed. Here are some of the awesome things you will
learn in this episode:

 * Why Craig Clemens believes that routine is the death of memory, and how that 
   makes sense even though it’s the opposite of what Russell believed.
 * Find out how you can use event horizons to prolong your life and happiness.
 * And what kind of things happened on Russell’s Puerto Rico trip and afterwards
   that made them event horizons in his and his kids’ lives.

So listen here to find out why routine is the death of memory.

—Transcript—

What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets
podcast. Today I’m doing this episode while being chauffeured by Melanie.

Hey everybody, alright so I am on the way to go and read the Traffic Secrets book
for the audible version for the next two days. So I’m excited and tired and Melanie
volunteered to drive me to the office, or the studio today. So she’s driving me 
and I’ve got nothing to do except for record a podcast episode with  you guys. So
I’m pretty pumped about that.

Alright so today’s episode is actually something I learned while we were in Puerto
Rico. As you know we went from Funnel Hacking Live, then flew home long enough just
to do our laundry and then jump back in a plane and fly to Puerto Rico with the 
kids. And then we had all sorts of issues with the plane, showing up 8 hours late
and then we landed in Atlanta and we were going to sleep at Todd’s house at night
at like 3am and then the driver drove us the wrong direction for like an hour.

So we didn’t get to Todd’s house until like 4:30 in the morning. And then we had
to be on the plane, we were so tired. We got on the plane, we get to Puerto Rico,
we’re all excited, the kids are pumped, they immediately want to go down to the 
ocean, of course. So within an hour of us landing in Puerto Rico, they run to the
ocean, we all go swimming, and the twins both go step on sea urchins. So we had 
that entire night available to us for the doctor to pull sea urchins out of their
feet. So that was the first exciting day.

But anyway, the rest of the trip was amazing. The mastermind was awesome, the kids
had fun, we saw Ricky Martin live, which was cool. We did a bunch of other things
I can’t even recall any of them now because this last week, it seems like a lifetime
away. Anyway it was really, really good.

But I wanted to share with you guys one of the big aha’s I got. There was so many
good things that came from the event. You know, masterminds are amazing anyway, 
especially when you have that caliber of people. I think if you look around the 
table, there were 5 people that had New York Times bestselling books. One guy had
10 New York Times Bestsellers to his name. A couple of people had 3 and 4, it was
crazy. All the best personal development and business people were all there.

One guy, Jay Shetty, had over 6 billion views on his videos. Prince Ea had over 
3 billion views. It was just like all these insanely amazing people. And everyone
sharing their best things, and it was really, really cool. But one of my favorite
things at the very end, Craig Clemens who owns a marketing agency, not agency, a
marketing company called Golden Hippo, they do in, I can’t even tell you their volume,
it’s nuts. It makes Clickfunnels look like we’re little babies still.

Anyway, he’s killing it. But he had a chance to do a little presentation, and what
he shared blew my mind, it totally was counter-intuitive to everything I learned,
and yet it was so smart. And for the last week since then, I’ve been trying to implement
it. So I wanted to share with you guys, because number one it will solidify it in
my head. And number two, hopefully it will help you guys as well.

So what Craig talked about, he shared something. He said, “Routine is the death 
of memory.” And when he said it at first, I was like, “What are you talking about?”
As entrepreneurs and business people, we’re always talking about how you need to
have routine. You need to have a morning routine and a night routine, and a daytime
routine, and a routine how to get in state, and a routine how you write books, and
a routine how you….all these routines right. So I’ve always been told and taught
that routines are the most important thing ever.

And then he comes in and says routine is the death of memory, and he goes and says,“
Have you noticed as you get older and older, the years seem to go faster and faster?
The reason why, it’s not just a thought, it’s actually true. What happens is your
brain starts trying to categorize all the things that are happening. So you have
this routine and every single morning you do the same routine.”

You wake up in the morning, you do step one, you do step two, you do these things.
He says, “Your brain will take all those things and just delete them because it’s
like, it’s the same info over and over and over again.” It’s like if you upload 
the same picture to Google Photos like 8 times it’s like, “You have 8 of these photos.
Should you delete the other 7?” You’re like, “Oh sure.” And it keeps just the one.

And your brain does the same thing with all these routines. It says, “Okay, we’ve
done this every single day for the last 6 months or year, or 5 years. Let’s just
delete them because you don’t need them.” So your brain deletes all these routines
which makes your year seem super fast, because it just deleted all that stuff that
happened.

And as he started saying that, I was like, ‘Oh my gosh, maybe routine is not the
best thing.” And I do think there is a place for routine. Routine is very good, 
you create habits and stuff like that. But this was kind of the flip side of the
coin, the negative side of routine. Most things in life, there’s the positive and
the negative. If you just do the positive all the time, usually that becomes the
negative and vice versa. And this is definitely true with routine. If you’re not
careful, routine is the death of memory. You start losing all these memories and
your life becomes shorter, and your years become shorter, and soon you’re just dead.

So I’m like, crap. I don’t want to just die. How do we save ourselves from this?
So what he said was really cool. He said the opposite of that, he said, you get 
to start creating what he called event horizons. It was funny because this is the
third time I’d been in a mastermind group with this group together. The first time
we went to Wyoming and when we were there we shot guns, and we flew in a helicopter,
and we rode horses, and we did all sorts of crazy stuff. Then the second time we
went to Puerto Rico and it was the same thing. It was amazing, we went on hikes,
did the ocean. And the third one was back to Puerto Rico and we stayed in the same
house, same everything.

He said, “What’s interesting, in 10 years from now, I will remember the trip to 
Wyoming and the helicopters and the guns and the horses and everything. I’ll remember
the first trip to Puerto Rico. But the second trip, as amazing as this has been,
I’m probably not remember most of it because it was the same as last year as a whole.
So my memory is just going to delete it.”

He said these other things were the event horizons, these things that you remember
that you stuck in your memory as a thing that you’ll keep with you for the rest 
of your life. He says the secret to extending your years, extending your life and
extending your happiness is to create at least 5 to 10 event horizons per year.

Event horizons are the opposite of routine, and it’s something super huge, it’s 
this big pattern interrupt that you’ll brain will be like, “Oh my gosh, this is 
amazing.” And he said the things that cause good event horizons are like surprises,
going out doors, things that are hard, accomplishments, danger, unique, things that
are big challenges. In fact, he had us sit down and he’s like, ‘Write down your 
5 greatest memories from the last year, or your 3 greatest memories.” As we’re all
writing them down, he’s like, “How many of you guys, was the thing a surprise? How
many things was something outdoors? How many times was it something hard that you
accomplished? How many times was it something you were in danger? Or it was unique
or challenging?” and pretty much for everybody, our things all fit in those things.

He said, you notice that none of your memories were like, “I woke up every morning
and had my green drink and then I ran on the treadmill for 19 minutes.” None of 
those were any of our memories of the entire last year, they were all these event
horizons. These things that meant more, that were different, they were bigger for
us.

And he started challenging us. In fact, that night he told everybody he said, “I’m
going to challenge you guys. We’re going to do an event horizon right now so you
don’t forget this trip. Let’s all go down at 9 o’clock at night and let’s go skinny
dipping in the ocean, it’s going to be amazing. And at first we were all excited,
and then anyway, it’s funny at 9 o’clock at night none of us wanted to go skinny
dipping. None of us wanted to go swimming. I think 2 of them jumped in their swimming
suits, and the rest of us went home and went to bed. We’re getting old in our old
age.

But it was kind of funny because he was just like, “We need to create this thing
so we remember it.” And man, I thought more and more about that, and what was cool
for me was that this trip to Puerto Rico we had taken our kids to it. And even though
my kids stepped on sea urchins the very first hour of us being there, they’re never
going to forget that. That is an event horizon.

They’re going to remember walking in the rain forest, they’re going to remember 
the Ricky Martin concert. They’re going to remember going to church. We walked into
church on Sunday and sat down, and all the sudden Norah, her eyes get this big, 
they’re huge. I’m like, “What’s going on?” and she’s pointing, and I’m like, “What?”
she’s like, “that’s the mom. That’s the dad.” I’m like, “What are you talking about?”
and she’s like, “That’s the mom and dad from my YouTube show I watch.” And sure 
enough, two rows in front of us in church was this YouTube family that she watches.
And her eyes were so big.

And all, we had an hour long first hour of church we were sitting in this meeting
room, and she’s like star struck. My little 4 year old is star struck, freaking 
out, the biggest smile on her face ever. Then afterwards we went and found them 
and introduced ourselves and she got pictures with them. And she will remember that.
And even, you know, a week and a half later we called my mom yesterday and the first
thing Norah says is like, “Grandma I saw (I can’t remember the name of the YouTube
channel) the Jay Rocks (or whatever) family at church on Sunday.” And that is seared
into her mind. She’ll probably remember that 10 years from now.

But I was thinking about just, the Puerto Rico trip, as much pain and how hard it
was for us to get there and get the kids there, and you know, half the time we were
miserable, and there was fighting, and all the things that happen with kids. At 
the end of it, it was like, wow. They’re going to remember that.

And then we got home, it was funny, we were home for a couple of days and then we
were planning on Saturday to just relax and do nothing, and then one of my friends
called me on Thursday and he was like, “hey, do you want to take the kids, we’re
going to get snowmobiles, we’re going to ride snowmobiles up to the hot springs,
and we’ll sit in the hot springs and ride home and it’ll be a ton of fun.” My first
thing was just like, “No. I want to sleep on Saturday. I do not want to do that 
at all.”

Then I started thinking about this concept of an event horizon. Man, my kids will
not remember my Saturday routine of us waking up and watching cartoons, eating breakfast,
sleeping, going and playing in the wrestling room, you know, the stuff we do all
the time, they’re probably not going to remember that. But I was like, man, they’re
going to remember this.

So I sent the message to Collette, “Do you want to go?” and she’s like, “Yes.” I’m
like, “Ah, okay we’re going to do it.” So we did this thing and it was so hard. 
We woke up at 5:30 in the morning, we jumped in a car, we had to drive 2 hours to
McCall, Idaho. We got there and we went to the pancake house, we had cinnamon rolls
that were the size of our heads, we ate those. Then we jumped another 45 minutes
to get to the trail. Then we jumped on, we had 8 snowmobiles, jumped on 8 snowmobiles,
rode for over an hour to this hot spring, and everyone was cold. We had fun, but
it was freezing cold and all these things.

We got there, we jumped in the hot springs for like an hour and a half. We ate pizza
around this campfire, it was super fun. We had to get dressed again, and it was 
really hard because there were 900 people in this little changing room. My kids 
were scared of seeing other people changing anyway, so we’re all crammed in here,
and it was uncomfortable, and we’re soaking wet, trying to get in dry clothes, knowing
they’re about to jump on another snowmobile ride for another hour, all the things.

And finally we get them all dressed up, jump on the snowmobile, another hour drive
of the snowmobile. I’m driving the snowmobile and Norah falls asleep in my arms 
so I’m  holding her, and we get back and we have dinner, and then we had to drive
two more hours home. It ended up being 17 hours from when we woke up to when we 
got back home. And Collette and I were sitting in the car for like 10 minutes, we
didn’t even want to get out of the car, and the kids were all asleep in the back.

We’re like, “I can’t believe we did.” And then we started thinking, they’re going
to remember today. That was an event horizon. As hard and as miserable as it kind
of was for the parents, not that it was miserable, we had a good time, but it was
a lot of work. But for them, they will remember that. That will be something, “Remember
that time we went snowmobiling up to the hot springs?” and I’m just grateful I had
a friend that was willing to pull me out of a routine and give us that opportunity.

So for me, I’m not going to do it every weekend. Some weekends I want routine, some
mornings I want routine. But what Craig said, 5 to 10 times per year figure out 
an event horizon you can do that will just break up the pattern, it will extend 
your weeks, extend your months, extend your years, extend your life and make you
happier and give you things to remember and experiences with your family, your kids,
your spouses, whoever you do your things with.

So that was kind of the message for today. I hope that you guys get some value out
of it. I hope you guys start realizing the routine while it’s good in some cases,
can also destroy and is the death of your memory, and it’s important to not forget
your event horizons. So with that said, I appreciate you guys all.

We are almost there. We are 3 miles away from the studio to go read the traffic 
Secrets book in the next two days. Wish me luck, I hope my voice doesn’t….I’m already
losing my voice, that’s not good. Just warming up the vocal chords for the next 
two days. Melanie’s got my spray and everything so I can survive this for the next
two days. It wouldn’t be that bad if it was just 2 days, but I’ve gotta read 3 books
over the next 6 days. So yes, here we go. Alright thanks you guys, appreciate you,
and we’ll talk to you all soon. Bye everybody.