# The Secret of Immersion

- Link: https://jarvislegacy.com/podcast/the-secret-of-immersion/
- Published: 2021-03-17T08:00:00-07:00
- Author: anchorwave

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The Secret of Immersion

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How to find the secret things you didn’t even know you were looking for.

Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at [marketingsecrets.com](https://marketingsecrets.com/)

—Transcript—

What’s up everybody, this is Russell Brunson, welcome back to the Marketing Secrets
podcast. Hope you guys are pumped and excited for today, because I am. The sun’s
up, it’s beautiful. I just got out of the dentist and wanted to hang out with my
friends.

All right everybody. I hope that you guys are all been amazing. I’m working on so
many fun things right now that I’m not even sure what to share first or second or
third or where to go or what to do. But I wanted to just jump in today because I
had an interesting conversation yesterday with Mr. Steve Larson, who’s one of my
favorite people, not only inside the ClickFunnels community, but just in the world.
He’s super cool. And I appreciate, I was hanging out with him, talking to him and
it’s been fun.

Those who don’t know Steve, he came into my world as my funnel builder for a couple
of years and then went off on his own. It’s been fun watching him build his movement
and his tribe. But he was there, like when I was writing the Expert Secrets book.
It’s fun because when I decided to take on a project, to start writing, and you 
go through this phase of brainstorming and searching and researching and finding
things out and discovery and like, so he was there during the whole process. Literally
sitting next to me during most of it, which was pretty cool. I don’t know. A pretty
cool opportunity. He tells me stories about a lot. Like, remember when we were doing
that and you were coming up with this and like… It’s kind of fun because yesterday
he messaged me and he’s like, “Hey, I’m looking for a coach in this area of my life,
who would you recommend? Like, what should I do?”

And I kind of stopped for a second. And I was like, “You know what? There’s a lot
of good people. And I was recommending a few people and stuff like that. But I came
back and I was like, “You know what?” Me and him have talked about this a lot, but
I was like, “Honestly, the thing that’s going to get your learning and your understanding
of the next level more than anything is probably not the next coach, as much as 
you sitting down and actually writing a book.

This is not a podcast about writing a book. I did one of those recently, but I wanted
to talk about this because there’s so many people that want to become an expert.
They want to write a book. They want to make courses. They want to make podcasts.
Things like that, right? We talk about the value and the importance of publishing.
If you’ve been around me for any amount of time, you know I’m such a big believer
in everybody needs to be publishing daily. Like, what are you publishing? Like pick
a podcast and do it daily, or write a blog post daily, or do YouTube or Facebook
live. It doesn’t even matter. The goal though, is as you start doing that, you start
finding your voice, right?

If you’ve read the Expert Secrets book, I talk about actually… excuse me, the Traffic
Secrets book. I talk about the two reasons why you need to publish daily. It’s because
number one, it’s going to help you to find your voice. Number two, it’s going to
help your audience to find you. I’m a big believer in that, but there’s something
magical about actually writing a book. That’s been interesting.

I’m writing my fourth book right now, and I’m not telling details about it yet, 
but I’m writing it and it’s just been so fun. I kind of forgot about this process.
Like, as you start writing… because you to take this concept and break it down. 
How do you make it simple? How do you make it interesting? What are the case studies
and the use cases? Like have other people talked about this already? I want to make
sure I’m not saying the same thing other people have said.

You get in this like research phase. You’re studying and you’re learning and trying
to figure things out. And by going through that process, it’s insane the insights
you start getting. I almost feel like God, or whoever you want to believe, I obviously
believe it’s God, but he’s like, “If you’re willing to go on this journey, I’m going
to start making these insights clear.”

It’s the same reason why Tony Robbins always talks about he doesn’t want people 
dabbling he wants you to go through immersion. Where you’re going through a four
day event, or you’re reading a book or you’re doing these things, because immersion,
you start connecting these dots you don’t see normally. All I can say is that the
process of writing a book for me, I started seeing patterns and things line up that
I’ve never seen it in any other situation, even publishing daily.

There’s something about it where these patterns, these ideas, and these things start
showing up. It’s funny because last year I wrote the Traffic Secrets book. Man, 
maybe two years ago. Dang it. Anyway, whenever it was. Then after I got done, I 
went back and I rewrote the Expert Secrets and the Dotcom Secrets book for our hardbound
versions, you know?

It was interesting, as I was going through, I’m reading the Expert Secrets book,
and I’m doing the editing, I’m just like, “Where did some of this stuff come from?”
Not that I’m like patting myself on the back. Some of this stuff’s amazing. I don’t
know where I… Like, how did I come up with this? I don’t remember the process. It’s
going back to like when Steve and I were sitting there in that room in that office
writing the book. It was like brainstorming and researching and thinking and looking
at patterns. And all of a sudden it’s like, because I’m deep in this like treasure
hunt trying to find the piece of gold, it’s like the pattern shows up and it’s like,
Oh my gosh, here it is. It’s like this gift is just handed to you on a silver platter.
I feel like that’s happening right now in this book, because I’m going through it,
I’m discovering and finding these things I never have seen before, which is just
so interesting.

It comes down to too, honestly, it is immersion. It’s immersion in different areas.
It’s immersion in your learning and immersion in your content creation, immersion
in your product development. If you’re creating a course, if you dive deep into 
it, start doing this stuff, again, hopefully, if you look deep, if you start trying
to figure and really learn the stuff, these insights will start popping out.

If you’re going and you’re studying somebody, instead of just like, “Oh, I’m going
to listen to a podcast once a week.” Or, “I’m going to go read a chapter every few
days.” But you go to true immersion where you’re like, “Okay, I’m going to binge
read this book in a day.” Or, “I’m going to go to a three-day event or five-day 
event or whatever.” But you started going through immersion. You start seeing things
in a different … I don’t know how to explain it more than these patterns start appearing
that you don’t see when it’s disjointed.

I had something similar happen. This is kind of more on a spiritual side, but, a
lot of you guys know I’m a member of the Church of Jesus Christ of Latter Day Saints.
Some people nickname us the Mormons. Typically, what I would do, is read a chapter
in my scriptures every single day, right? Which is awesome. You get different insights
that are really, really useful and helpful. Then one day I bought a first edition
Book of Mormon, which is super rare and kind of a cool special thing for me. So 
I bought this book and I was like, I want read this entire book.

And there’s a guy, back in the days, and he’s Parley P. Pratt and he read the entire
Book of Mormon in a day, back in the 1800s or something. So I found out when his
birthday was, and I took the day off of work and I’m going to read this entire book
in a day. It’s a big book and it’s not light reading. And I spent 18 hours reading
and I got about halfway through. So I don’t know how that dude did it in a day.

But, anyway, regardless, I spent 18 hours reading this book and I got super deep
into it. It was very similar. I had these breakthroughs and these patterns, these
things showing up that I’d never seen before. Because I had seen things like in 
isolation, of a chapter, a verse or whatever, but when you read it, it’s 300 pages
at once, you start seeing the patterns starting to appear.

Anyway, I wanted to share with you because I want you thinking about that. Like 
you’re learning, your creation, is doing it in a state of immersion because these
patterns start showing up. So anyway, I hope it helps. I just got home from the 
dentist. I’m going to go have some food real quick and head in the office and get
back to writing.

So with that said, I want to challenge you guys. Immersion. Either studying or learning
or creating or whatever, block out time and go deep and start looking at the patterns
and the things that appear because it’s a gift. It’s amazing. You’ll find things
you weren’t expecting. It’s pretty, pretty special. So with that said, appreciate
you guys. Have an amazing day and I’ll talk to you all again soon. Bye everybody.
