# Throwing Rocks At The Red Ocean

- Link: https://jarvislegacy.com/podcast/throwing-rocks-at-the-red-ocean/
- Published: 2018-01-30T23:36:51-07:00
- Author: anchorwave

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Throwing Rocks At The Red Ocean

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A cool new way to look at developing your new opportunity.

On today’s episode Russell talks about how he was able to look at his own principles
through a different lens after he heard Steven teach them at the FHAT event. Here
are some awesome things you will hear in this episode:

 * Find out how Steven helped Russell see the market, submarket, and niche concept
   differently.
 * Find out the difference between a red ocean market and a blue ocean market.
 * And hear Russell discuss in detail what it means to throw rocks at the red ocean.

So listen here to find out how to still be a part of the red, bloody ocean, while
creating your own blue ocean.

—Transcript—

What’s up everybody? This is Russell Brunson, welcome to Marketing In Your Car….
No wait, it’s Marketing Secrets now. Welcome to Marketing Secrets podcast.

Hey everyone, you get 300+ episodes of calling it Marketing In Your Car, sometimes
it’s hard to break the pattern. Anyway, I hope you guys are doing amazing today.
I’m heading in, we got Operation Underground Railroad coming in today. We’re still
working on the documentary, so many cool things.

Those of you who are going to be at Funnel Hacking Live, we’re actually going to
be showing this documentary we’re building with them, which is super cool and I 
think you’re going to love it. And then we’re going to help save tons of kids, which
is awesome. Good things happening on that front.

Today I want to jump in because something kind of cool happened. We had our FHAT
event last week, which the first FHAT event was about a year ago and I taught it.
FHAT is F-H-A-T Funnel Hack A Thon, that’s the acronym, so we thought we’d shorten
it and call it the FHAT event. Everyone calls it the F-HAT event and everyone’s 
confused by what it is. But that’s what it is, it’s the Funnel Hack A Thon, F-H-
A-T.

Anyway, the first one I taught for three days and it was awesome I think, people
liked it and I thought it was good. Right before Funnel Hacking Live last year, 
which was kind of dumb. And then we’ve done I think 5 times, we did it after that.
And Steven started teaching, first he taught half of it, then more of it, then the
majority of it. And we did our last one, it’s kind of sad, we may bring it back,
who knows. But we did the last one last week and it was really cool.

And it was fun because, like I said, Steven’s been teaching it and each time he 
teaches it, he gets better at it and better at it. But three weeks ago he officially
ended his job here at Clickfunnels and went out on his journey as an entrepreneur
and he took all the stuff that we do in the FHAT event, talk about in the FHAT event
and he launched his first webinar and he’s made 100k in the first three weeks. And
it’s like, oh my gosh, this stuff actually works. Who knew this whole time?

And what’s fun, this FHAT event, this is after he had a chance to go and do all 
this stuff. So now he, his belief level was there before, but now it’s ten times
better. And it was crazy watching him on stage, I was super impressed. In fact, 
I was going to listen for 5 or 10 minutes because I had this big project I needed
to do, and he started to speak and I started listening, and I was like, dang this
is good. And I just sat there and I listened for over an hour.

And it was cool, it was cool hearing him take a lot of the principles and stuff 
that we talk about in Dotcom Secrets and Expert Secrets and then weaving it together,
and then taking his spin. How did he think to do this when he was creating his offer
and his thing like that? And one thing he said that was just really, really cool
and it’s not different than we talk about in the Expert Secrets book, or I’ve talked
about with you guys, but it was just a different lens. And because of that it was
so, so cool.

So if you’ve read Expert Secrets, if you haven’t you’re insane. Go buy it. I spent
a decade of my life learning this stuff to give it to you for free. Go to Expertsecrets.
com. But if you have read it you’d remember it talks about initially there’s three
markets. There’s health, wealth and relationships. And every time we share that 
people are like, “No there’s other things. What about razors?” And he actually brought
that up as a thing, why do people buy razors? What’s the reason? They’re shaving
because they want to look good to get a girl. Relationships. So it’s in the relationship
market. It works for everything, it fits somewhere in those things.

That’s the core markets and if you think about back in the day, whoever was first
in the core market, it was probably one dude that taught health and he was the weight
loss guy and everyone gave him money because he was amazing. Then someone else was
like, “Wait a minute, I know how to lose weight too, maybe I should jump into health.”
And then he jumped in and this blue ocean of a market became this red, bloody ocean
with tons of people.

So then the evolution of markets started happening. So we got health, wealth and
relationships and they evolved to a niche or submarket. Sorry, it’s been a while
since I read my own book, to a submarket. So let’s say inside of wealth, it’s not
just teaching you how to become wealthy, there’s these submarkets inside. There’s
real estate that you can use to become wealthy. There is internet marketing to become
wealthy, there’s stocks, all these submarkets within there.

Initially whoever broke out in a submarket, blue ocean, all the money started happening.
But then some other guy is like, “Well I know stocks too, maybe I should jump in
and teach this stuff. Maybe I should create software that does this.” or whatever.
So those red oceans, excuse me, those blue oceans start become bloody and red again,
and it gets harder and harder with more competition.

So that’s the market that you guys are in today. You can come in and jump in the
red ocean, but the problem is you’re competing for people’s attention for the same
kind of thing, it’s difficult. So the next phase of that is coming down to the third
level, the niches. You develop, you create your own niche and I purposely don’t 
say don’t find your own niche, because if you’re finding your niche it means you’re
jumping into a red ocean. But you’re developing, you’re creating your own niche 
within this ecosystem.

One thing he said that was so cool, and I want to come back. He said, “You niche
needs to come out of a red, bloody ocean. If you don’t know what your red ocean 
is that you are breaking out of, then you’re not doing it right. You didn’t pick
the right thing.” So for example, let’s say it’s this example of the relationships…
health, wealth and relationships. The relationships, shaving, because shaving is
now this bloody thing right. There’s all these thousands of people selling shavers
and stuff. You need to know, that’s the bloody market. You’re goal when you’re building
your business is to look at that bloody, red market and you’re going to be actually
throwing rocks at them, throwing stones at them. This is how you separate and become
this unique different thing.

You have to be able to see the submarket, the red, bloody ocean, and throw rocks
at it. So if you’re in the shaving market and you’re looking like, man this is a
bloody market. How do I create something new, a new niche, that gives me the ability
to throw rocks at the red, bloody ocean? He talked about some examples, one is Dollar
Beard Club. You shave? You’re a moron, real men don’t shave. Now they can throw 
rocks at the red bloody ocean that they are breaking off of.

Think about this, I’ve seen this in the last year, with stocks. So there’s wealth
and inside of wealth there’s the stock markets, and inside of stock now there’s 
this magic thing that’s becoming sexy and exciting called cryptos. People who have
crypto offers have to go back to the red bloody ocean of stock, investing, things
like that, and they have to throw rocks at the red ocean that everyone else is fighting
in. You have to throw rocks at it and that is what separates you and creates your
blue ocean. Now crypto has become bloody, so now it’s like if cryptos is a bloody
red ocean, what’s the thing that I got that I can look back at the crypto red ocean
and I can throw rocks at it. Everyone’s doing cryptos this way, this is wrong, this
is bad, throwing rocks at it and boom that creates the separation for your new blue
ocean.

And I thought it was a really unique, I’d never thought about it in that way. You
have to identify the red ocean that you are building, that you are coming off of
to build your new opportunity. So you gotta find that and then you have to throw
rocks at the red ocean and that’s how you create that separation that creates your
blue ocean. And it’s just fascinating.

So if you’ve got a business right now and I were to ask you, which one of the markets
are you in? Health, wealth or relationships? You gotta tell me that, and from there
what submarket are you in? I’m in internet marketing. I’m in stocks. I’m in real
estate or whatever. You’ve figured out that. Now it’s like, okay now that you figured
that out, what are you doing to throw rocks at that to make separation to create
your blue ocean.

You guys getting this? Is this making sense to you guys? If not, let’s do it again.
It’s huge. Even for me it was a big light bulb in my head. So thank you to Steven
for explaining it that way, again same framework, but looking through it through
someone else’s lens is fascinating the different tips and ideas you get, again, 
because it’s not different. It’s still the three markets, submarkets, niche, but
now it’s like, how you create that niche is coming back to the red ocean, identifying
it, throwing rocks, creating the separation and boom that creates your actual blue
ocean.

It gives you all the things you need for your sales pitch, for you launching it 
and introducing your new opportunity, all those things come out of that magic. So
I hope that helps. Like I said, it was super cool, I loved it. There was so much
more gold that he was dropping in there, it was amazing. It was really cool to see
someone else teach a lot of your principles through a different lens. So fascinating.
I told him after, “I enjoy you teaching a lot better than I ever taught it. So that’s
awesome.”

Anyway, I hope that helps you guys. Figure out your three core markets, which on
you’re in. Figure out your submarket, find that red, bloody submarket that money’s
already in, that customers are already in. That’s the other thing, a lot of times
people build these businesses and they launch and there’s no customers. Find a red,
bloody market where there’s tons and tons of customers already there. The more competitive
the better, and that’s where you create your separation of your thing. Because then
it’s like you’re going back to those red, bloody oceans to get those customers to
come to you.

It’s like how I get traffic. You identify that red, bloody ocean where all that 
traffic’s at, and then you jump in front of there and throw rocks at the red ocean
they’re currently swimming in, and they’re like, “Oh my gosh, he’s right.” Boom,
that’s what brings them into your new opportunity, to your blue ocean. So cool, 
so amazing.

Anyway, I hope that helps you guys, I’m going to go work today and get things prepped
for Operation Underground Railroad, amazing stuff is happening. Appreciate you all.
If you got anything from this please go to iTunes and leave a comment and/or share
this with your friends, family members and other people who you think this would
help. Thanks again you guys, appreciate you all and we’ll talk soon. Bye.