# We Are Funnel Hackers And These Are Our Stories – Part 3 of 3

- Link: https://jarvislegacy.com/podcast/we-are-funnel-hackers-and-these-are-our-stories-part-3-of-3/
- Published: 2019-01-28T09:00:00-07:00
- Author: anchorwave

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We Are Funnel Hackers And These Are Our Stories - Part 3 of 3

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On this episode you will hear the final part of Russell’s first presentation at 
last year’s Funnel Hacking Live. Here are some of the amazing things to listen for
in this episode:

 * Find out what the creativity switch is and how it can help you grow your company.
 * Why the backend of your Value Ladder should never change.
 * And how you can avoid getting stressed out and overwhelmed by the surplus of 
   information you are receiving in this presentation.

So listen here to hear the final part of this amazing presentation at Funnel Hacking
Live 2018, and get excited for this year’s event coming up soon!

—Transcript—

Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast.
This is day three of three from this presentation. So this was the very first presentation
I gave at last year’s Funnel Hacking Live event. I hope you’ve been enjoying it.
There’s so many cool things that we cover in here and I just thought, you know what,
if I want to get people excited about Funnel Hacking Live, those who are coming 
this year for the first time, I want to share this. And for those of you guys who
don’t have your tickets yet, hopefully it will push you over the edge to realize,“
Man, that was just one presentation. Can you imagine what would happen if I was 
there for four days?”

So if you don’t have your tickets yet, go to funnelhackinglive.com and get them.
And with that said, let’s queue up the intro music and let’s jump back into the 
last part of my presentation. Thanks so much you guys and I will see you soon in
Nashville.

Now again, the problem us entrepreneurs, if we can figure out the what and the how
and make a million bucks, and then we’ll be like, “I’m bored. I need to do something.”
You’re freaking out and you’re trying to create the next thing. So what I want to
talk about now is the creativity switch. This is what took us to the next level,
when I learned this about myself.

The thing that makes entrepreneurs great is also the thing that holds the rest of
the company back at a certain level. I was the one that was able to get it to the
spot, but I was the one who was hurting it. And I knew that, and I was like, “What
do I do?” I wanted to create all these other things, and that’s when I figured out
this next step, which is the creativity switch.

I had to shift my creativity from figuring out the what and the how to get this 
thing into orbit, now it’s in orbit, I have to shift my creativity or else I’m going
to go insane. I shift my creativity as an entrepreneur to the next thing, which 
is going from 7 to 8 figures.  Now, I’ll write this down really quick. Jay Abraham,
one of my mentors, he told me there are only three ways to grow a company. And at
first I was like, “Nope, you are wrong. There’s tons of ways. There’s Facebook ads,
there’s Twitter ads, there’s YouTube ads.”

And he’s like, “No, no, no. There’s only three ways to grow a company.” And at first
I didn’t understand. And then he mapped it out and said there’s three ways. Who 
here knows what the three ways are? What’s number one? More customers. Okay, what’s
number two, let me write this real quick, “One is more customers. Number two, getting
them to spend more.” I know what it is, I just need to show you on the slide, to
spend more. “Spend more money.” And then number three, who knows what number three
is? “More often”.

Okay, so that’s the three things. Get more customers coming in the door, get those
customers to spend more money with you, and to get them to buy more. So I always
translate things into funnels. So I’m like, “Well, how do funnels do that? How does
this whole thing word?” and I was like, “Wait a minute, I know how this works. More
customers are acquisition funnels. Funnels that get people into the front door.”
That’s it. And I’m like, “Getting people to spend more are what we call ascension
funnels, gets somebody to ascend up with our side of our business. And number three,
getting people to buy more often are just monetization funnels.”

I’m walking through all those things, but as soon as I saw that I was like, “Oh 
my gosh. I know exactly what to do. I know how to shift my creativity now to grow
this company.”

If you come back here to Clickfunnels, this is, again, our value ladder, if you 
look at it. When we launched the company, the core funnel was in the middle, that’s
where I figured out the what and the how, and we launched this thing and it was 
going awesome. And now it’s like, now I gotta figure out other ways to grow the 
company. So I started looking at this, started to say, “Okay, the webinar is working
good, everything is coming in. How do I get more customers?”

And I was still doing the webinar, but I was like, “What else can I do to get more
customers?” and I was like, “Wait a minute, what if I build front end acquisition
funnels?” So I started building acquisition funnels. So how many of you guys, shortly
after we launched Clickfunnels remember me launching this book? That guy is awesome.

So the reason why we launched this book was not because I wanted to write a book.
Writing a book is horrible. Who’s ever written a book before? I’ve never given birth
but I’m pretty sure it’s like comparable in pain. It’s really, really hard. So we
got this first book done, and the goal of this book, like I love selling books and
stuff, but the only reason I want any of you guys, I wanted anyone on earth to buy
this book, I wanted them to buy this book and then read it, and to then know that
they needed to get Clickfunnels, my core offer.

The whole goal of this was to acquire new customers, indoctrinate them into my way
of believing and thoughts, and then ascend them up to the actual thing I’m selling.
And then a little while later Russell got all panicky and stressed out again, and
I was like, “I need a new funnel.” So I wrote another book, I gave birth again. 
It was painful, but it was awesome.

So we launched this book to acquire new customers in. So I started creating front
end funnels to acquire people in, but not at first, not until after we were at a
million dollars. A book funnel is probably one of the harder funnels to get to work.
Most people are like, “I’m going to write a book.” And spend the next 8 years of
your life trying to write a book, trying to figure out a funnel. It’s like, you 
should just make money now and sell something in the middle of the value ladder.
Start there, and when it starts getting ad, and some people start seeing it, it 
starts getting more expensive to buy ads to your webinar, that’s when you come back
and start creating new funnels to bring people in as customers. Does that make sense?

I didn’t write the books until my webinars were fatiguing and I needed something
new to get people to raise their hand and say, “I do think I’m an expert.” I would
love to figure out how to share my message with more people.” I’m like, “Cool, here’s
the book to teach you how to do it, but then there’s this tool that actually you
need to do it.” And they’re like, “Oh my gosh, I need Clickfunnels.” And I’m like,“
yeah, you do.” And they naturally will ascend up. So acquisition funnels. If you
guys look at our business, we create new acquisition funnels all the time.

I actually want to go back a step to this. One thing I want to talk about before
I go too deep into this, because this has been a common mistake I’ve seen most of
our people make over the last year. They create a value ladder and they start creating
more and more and more things, they’re always creating more backends and more…for
most of your businesses you should create one core offer (I’ve got one, clickfunnels),
one backend offer, you know what that is, and then you never create anything else
in the value ladder again after that. Ever. It’s done. All you should be focusing
your creativity on afterwards is like, what are cool front end offers I can get 
to get a different set of people to raise their hand and come to me?

Last, uh, two months ago, three months ago, these are some front end offers. Again,
Dotcom Secrets book, Expert Secrets book, and then a couple of months ago I was 
like, looking at different marketing segments that we don’t have yet and I was like,“
you know what, there’s not very many network marketers using Clickfunnels. How do
I get more network marketers? How do I get that segment of the world to come in 
and start using funnels.” They just don’t understand how it works, right. It’s the
same concept I had before Expert Secrets. How do I get all these people who are 
thought leaders to come and start using Clickfunnels?

So I message Julie Stoian, who you guys are going to meet in two days up here. Wow,
her reputation precedes her. I messaged Julie, “Hey um, I want to write a book teaching
network marketers how to do this thing.” And then we sat down and I created like
a six hour course, she watched the whole course, and then like two days later she
gave me the book. And I was like, “That was really, really fast.”

So we put together this book and in about a week or two we’re rolling this out to
the network industry, getting network marketers to understand what funnels are and
they come into our world. We create new front end offers to bring people in different
segments. You’ll see we also have an ecomm funnel, a book coming out, we’ve got 
other ones. What are different segments I want to go into and I create front end
offers to get those customers and bring them in and I can go up.

So your business, again when you have your value ladder, after you create the backend
of your value ladder, you should never touch it again ever. That should give you
guys some freedom of, “Ah sweet. I can quit creating stuff.” If you go to a Tony
Robbins event, you’ll notice from the past 20+ years his backend hasn’t changed.
You read a book, you go to UPW, you go to Day with Destiny, that’s his value ladder,
20+ years.

And 20 years later he’s like, “I’m going to write a new book.” So he wrote the money
book, Money Master of the Game, which brought in a whole new audience for him. And
then guess what he did when they came in? Send them to UPW and send them to Day 
with Destiny. That’s it.

So don’t keep trying to create other things. Do it once and then it’s done and you
can be like, “Oh sweet. I can relax and I don’t have to stress about this anymore.”
The backend is done and now this where we shift our creativity to like, “what cool
front ends can I create?” You start having fun with that. That’s where we focus 
our entrepreneurial creativity. So again, we moved down a step in the value ladder
and started creating really fun frontends to bring people in.

So that’s number one, more customers. Number two now is how do we get these customers
to spend more? These are called ascension funnels, to get somebody to ascend up.
I learned this concept initially from Bill Glazer. Bill is, he was like my marketing
dad or grandpa. When I got in this business I went to his mastermind group for six
years and he was like, telling me how to do all sorts of stuff. And one of the coolest
things I learned at GKIC back when Bill was in charge of it was this concept of 
ascension.

How many of you guys are GKIC members, or were back in the day when Bill was running
it? Alright. A lot of you guys don’t know about it. So I’m going to walk you through
their business model because it’s brilliant. They had different continuity programs.
They had a GKIC gold member, which I think was $49 a month, then there was a silver
member, which was like $199 a month, then there was another one like $250 a month,
and there was peak performers at like $6800 a year, then there was platinum at $
15k and titanium at $25k.

So that was their business. So all they focused on was customer acquisition to this
$49 thing. So they would drive ads for everyone to buy this thing. As soon as you
bought this thing, it was crazy. All they would do is focus on getting you to ascend
from here to here. That was it. So if you were on this, if you signed up for this
program, you were shifted to a different list, and they focus on ascending you from
this to this. Every campaign, everything they did was getting you to move from this
to this.

They do big huge events, like “Come to the event.” And they’d sell something at 
the event and say, “Hey, if you’re a gold member it cost $10,000. But if you’re 
a silver member it’s only $5. Click this button and we’ll upgrade you right now.”
And they’re like, upgrade. And they got everyone to move up here.

Every product they put out the only goal was to get people to ascend. And then as
soon as you ascended to silver, all the marketing shifted for you and the whole 
thing was about getting you to ascend to here. That was it. So the marketing would
focus on ascending and then all the sudden, boom, they ascended there. And then 
you shift and all the marketing is focused there.

And I saw him do it for years and I watched him grow this company, all focusing 
on ascension. And I don’t know anybody in our world that really does that. So last
year at Funnel Hacking Live, who was here last year at Funnel Hacking Live? So at
Funnel Hacking Live last year was the first time I was like, how do we ascend people
in Clickfunnels and so we did a presentation that some of you guys were part of 
called Follow up Funnels. How many of you guys saw this presentation? Nobody saw
it? You saw it if you had a Confusion Soft t-shirt at the end of it. How many of
you guys remember that one?

My entire goal of this presentation, of this one was to ascend people from Clickfunnels
to Actionetics. That was the ascension path, right. And we moved them up right there.
Right now about 20% of all Clickfunnels members have ascended up to that. Anyone
need help to do the math on that? We make more from our Actionetics level than we
do from Clickfunnels right now. It’s insane. I didn’t have to resell those people
anything. All I did was told them, “hey, this is awesome. This is even cooler.” 
And I get people to step over and ascend up.

How many of you guys think I’m going to try to ascend you to some things this weekend
maybe. I’d be doing you a disservice if I didn’t right. Because my goal inside of
this, when someone comes in my core offer of CLickfunnels, they’re in Clickfunnels,
and then as soon as they’re in Clickfunnels how do we get them using our entire 
platform? How do we ascend them up to Actionetics? And then people come to Clickfunnels
and how else can I ascend them? I ascend them up to my backend things as well, to
my higher end coaching programs, so I can serve them at a higher level. It’s all
about ascension. When somebody comes in, you get a customer coming in it’s all about
how do I ascend them? How do I serve them more at a higher level? What can I do?
What can I create? What can of marketing? What kind of funnels can I use to ascend
people up?

So we started creating ascension funnels to get people to spend more money with 
us, so we could serve them at a higher level. That was number two. So for me, as
the entrepreneur, this is where I get to use my creativity. How can I get people
to ascend up? And now I’m not focused on some new business I want to create, I’m
focusing on this problem. How do I solve this? That’s the magic.

We start focusing our entrepreneurial efforts on these kinds of problems and we’re
not focusing on creating new businesses, this how we started growing and scaling
our company. So ascension funnels.

And the third type of funnel are Monetization funnels. How do we get people to buy
more often. Okay, now the very first thing you were selling someone, your what and
your how, if you read the Expert Secrets book, initially you’re always offering 
them an opportunity to switch. You’re switching them from some opportunity to your
new opportunity. If you don’t know what I’m talking about go back and read Expert
Secrets, and we’ll actually talk more about this in two days, but that’s the first
thing.

Monetization funnels are what we’re doing in an opportunity switch. These are where
we’re offering our audience other, different products to help them as well. So some
examples, we have our software secrets product, which is a monetization funnel. 
We have funnel scripts, which is a monetization funnel. Funnel university, these
are other things we sell our audience to help them on their journey with us. And
those are monetization funnels.

So for us as entrepreneurs, when we’re going from a million to ten, this is where
our focus needs to be at. It’s not creating a new offer, new business, new company.
It’s how do I create front end funnels to acquire more customers? How do I create
ascension funnels to get these people to ascend from this level to this level to
level? And then what else does my audience need to be more successful? What else
can I create to give them?

How many of you guys has Funnel Scripts made your job so much easier when you build
your own funnels? Yeah, it’s insane huh. That was something we created to help people
more in their journey with us. All these things are. So that’s the monetization 
funnels.

So if you look at the order of this. When we launched, when you’re going from zero
to seven figures, you figure out your core offer first, then from there we open 
up our backend offer, after we build up pressure. A whole bunch of people, customers
coming in, we open up the backend offer. Then we come down and start focusing on
our ascension funnel, that’s where we start bringing people in.

Alright, like I said, the back of the value ladder never changes. You just create,
your focus should be creating new creatives on the front end to bring more people
in.

Okay, I’m going to walk you guys through some businesses of some people here in 
the room that you may know. The first one is Brandon and Kaelin, give them a huge
round of applause. They’re over here somewhere. Kaelin’s going to be speaking with
you guys here in a few minutes and I’m excited because man, their journey has been
so much fun to watch, as they went from zero to a million, a million to ten, and
now they’re on their journey from ten to a hundred. And it’s just, it’s awesome.

But if you look at this, if you look at their journey, if you reverse engineer this,
and I’m obsessed with reverse engineering what people are doing, they followed this
process to a t. When they first came out, the very first thing they launched was
this program. It was a webinar they launched, I think $150 lifetime access or $30
a month. That was their first thing. Their what and their how.  And they grew this
to over a million dollars before they came out with the next new thing. They built
up all this pressure. The people they were serving, they were changing lives, all
this was things happening. After they had this audience of people who loved and 
then they were like, “how else can we serve these people?” Now they open up the 
next thing, and they brought people in with their supplements. Boom, they launched
their supplements day one and it just blew up. One of the biggest supplement companies
online overnight because they built up so much pressure on their first thing.

If they had launched a supplement company first guess what would have happened? 
Nothing. There’s an order, there’s a sequence. They figured out their what and their
how and they focused, they focused, they focused. I’ve been telling people for two
years now that you need to do a live webinar every single week until you make at
least a million dollars. Most people don’t. How many of you guys do that right now?

So Kaelin and Brandon said, “We’re going to do what Russell says.” They created 
the hashtag, dowhatrussellsays, and she started doing a webinar every single week,
every single week, every single week. I think she did thirty or forty webinars live
before she ever tried to automate it. You figure out the what and the how.

The reason why I tell people that, do it live, is because that’s going to help you
figure out the what and the how. Your audience will tell you. You’ll feel it, they’ll
give you feedback and you’ll make the tweaks and the changes you need to do.

So they did that, launched their supplement and afterwards they launched their coaching.
So if you look at their value ladder, the front end, figure out the what and the
how, they sold that. After someone buys that they ascend up to supplements, then
from there they ascend them up to coaching.

Alex and Layla, where you guys at? You guys will have a chance to hear from them
tomorrow, I don’t remember when, in a day or two. So I’ll tell you more of their
story later. But Alex and Layla literally launched their new company in April and
you may have noticed they stood up when we did the Two Comma Club X awards. From
zero to ten million dollars since April, insane. I still don’t know how they did
that, that’s gotta be a record.

But if you look at their funnel, same thing. They figured out their what and the
how, people bought this. They built up pressure and they released the next thing.
And that’s the whole game.

Figure out the what and the how, build up pressure, release the next thing. And 
they haven’t even gone to the point where they had to build new front end funnels.
They’ve just been killing it with this so much right now. Look at their value ladder,
they aren’t even on step number three yet. They got the what, the core offer, the
what and the how figured out, built up pressure, launched the next thing, monetized
it, and someday I’m going to get Alex to build a frontend or a webinar or something
and it’s going to be amazing. He said, “No.’

Anyway, like I said, there’s 17+ other stories just like these that I want you to
understand, sitting here in this room with you. The path and the process is the 
same. Understand that.

Again, we’re going to come back to the creativity switch. Step number one going 
from zero to a million is figuring out the what and the how. You transition your
creativity as an entrepreneur to figure out ascension, acquisition, and monetization
funnels. If you’re not in that spot yet, don’t stress about this at all. Like, “
I know Russell did something really fancy there, but I’m not ready for that. I’m
focusing on the what and the how.” For those of you guys who are there, it’s like,“
Okay, that’s my focus. That’s where I need to be focusing all my creative energy.”

And after you go from there, then the third phase of going from ten million to a
hundred million, this is where I’m focusing all my effort at right now, is this 
piece right now. And it’s focusing on getting mass traffic. Now, I’m not going to
spend a ton of time during this presentation right now, going through the traffic
part of this. But my creativity right now is focused on what kind of ads can I make
that are insane that are going to get more people to raise their hand on all sorts
of platforms?

Here’s a couple of them that you guys may have seen. This is one we did on Instagram
the other day, “Hey, this is Russell Brunson. My new book Expert Secrets is literally
on fire. Get your free copy by swiping up right now. Swipe up to get your copy of
the Expert Secrets book. Quick, it’s on fire, you get a free copy. Just cover shipping
and handling and we’ll mail one out to you.”

So if anyone ever lights a book on fire, this is what we learned, first off, you
can’t just light a book on fire, it doesn’t burn. Second off, you have to douse 
it with gasoline, but if you douse it with gasoline while you’re holding it and 
then you light it on fire, the flames will come down to your arm. I learned that,
that night. That’s why I’m like, “Ahh, ahh, ahh.” And we did videos like this for
Facebook, YouTube, all these videos of books burning. It was horrible. Number three,
when you burn books on ads, people complain in the comments, so you shouldn’t burn
books on ads. So we learned a lot of fun things.

But here I’m like, this is what I do with my creative energy. Like, how can we sell
more books? Let’s light one on fire. Or the other day I was walking past our, in
our office we have potato guns because that’s kind of the whole beginning story.
So I found a potato gun and we had this big mud pit behind our office and Dave was
like, “Let’s go take the jeep out.” So we spin the jeep in the mud, I got a potato
gun and then we found the prospector, we had this big cardboard cutout of the prospector.
I was like, “Oh my gosh, I got an idea for an ad.” Five seconds later we’re set 
up and this is the ad that came from that one.

“Hey, my name is Russell Brunson and I’m a potato gun expert. (Thud) and I just 
finished my new book called Expert Secrets. Expert Secrets tells you how you can
become an expert in anything. I’ve done it with potato guns, I’ve done it with other
things as well. Inside the Expert Secrets book I tell a story about how I started
my entire business as a potato gun expert. I was making DVDs teaching people how
to make potato guns, how to shoot them, it was a ton of fun. And I turned that little
idea, that hobby into a career. And you can do the same thing with the things that
you’re good at.

“What are you good at? What are you passionate about? What do you have opinions 
on? What do you have a lot of advice about? What is something that you love, that
you’re an expert at, that you can share with the world? Just like I made money selling
potato gun DVDs, now I make money teaching people how to market their businesses,
you can make money with your passion, your idea, and the way to do that is all included
here inside the Expert Secrets book.

“Now I have pre-bought a whole bunch of copies of this, if you want you can go to
Amazon.com, go order it from there, you’ll see tons and tons of five star reviews,
or if you want, you can get a free copy. All you gotta do is go to expertsecrets.
com, I already bought the book, if you cover a tiny shipping and handling fee, I
will ship you out your very own copy, then you can read this book and find out how
to find your message, how to build your tribe, and how to make a whole bunch of 
money teaching people whatever it is that you’re amazing at.

“Now, this book has literally helped hundreds and hundreds of people around the 
world to take their passion, their talents, their ideas, their hobbies, their advice
and turn it into a full time business. And you can do the same thing as well. All
you gotta do is go to expertsecrets.com, get your free copy there and you’ll also
see all the other bonuses and other cool stuff I’m going to give you as well, when
you go and get your free copy. So now is the time, wherever you’re at watfching 
this, on Facebook or YouTube, wherever you’re watching this, stop what you’re doing
and go to expertsecrets.com and get your free copy. I will ship this out and this
will teach you how to take your ideas and turn it into a business.

“Thanks so much, again my name is Russell Brunson and I cannot wait for you to get
your first copy of the Expert Secrets book.”

You’d think as you go from zero to a million, a million to ten, and ten to a hundred
you’d get more mature, but I think it’s the opposite. Because now it’s like, literally
we’re thinking, anyway, the weirdest things possible.

But that’s the focus, as an entrepreneur, when you get to that point you don’t need
more offers. There’s a point where you have enough offers, your value ladder is 
in place. Now it’s like, what can I do to promote this more? All my creative energy
has been focusing on new ads, new ad types, new platforms, new things like that,
and the last phase in here. Going from ten to a hundred million is that.

I’m going to be doing another presentation here in a little over an hour, it’s called
Conversation Domination. I’m going to go deeper into some traffic stuff. I’m not
going to touch it too much right now. But this is the fun part, I’m just focusing….
You’ll be able to tell when I do these presentations, this is where most of my focus
is at right now, and it’s a lot of fun.

So I wanted to come back to this. This is the vision I want you guys to understand
over the next three days. Because I know that with so much stuff happening, some
of you guys are going to feel overwhelmed. But if you understand, this is the vision
of where you’re going, you don’t have to stress about the overwhelm.

Okay, you look at this and say, “Okay look, zero to a million. This is the category
I’m in, all I’m going to focus on is the what and the how, the what and the how.
For every presentation I here, I’m going to listen for how does this company figure
out what it is I’m selling and how I’m selling it.” And I want you to stress about,
think about that.

In that process, if you look at in that first circle that little triangle, that’s
from the Expert secrets book, in fact, my next two presenters who are going to be
speaking are going to be talking about this part. Because going from zero to a million,
a lot of it is figuring out the what and the how, but a lot of it is figuring out
yourself too. If you’re the one selling the product, how do you build your following?
How do, yourself as an expert, how do you position yourself, how do you put yourself
out there in a way that’s a lot of times not very comfortable, but in a way that’s
going to attract people to you?

So the next two presentations are going to be going deep into that. But every presentation
for you guys, if that’s the phase you’re in, just think about that, the what and
the how, the what and the how. That’s the key for you guys going from where you 
are today to Two Comma Club. That’s it.

Now for those of you guys who are in the Two Comma Club and you’re like, “Sweet,
I want more.” You should be focusing on all the different funnel types, like, “Okay,
there’s this one and this one, what should I do to acquire more customers and those
kind of things?” And those who are growing beyond that, you’re focusing on all the
traffic presentations, how to scale your traffic and get more and more people in.

But that’s what I want to explain, because I know that so many of us, especially
as our community as a whole has been growing. It’s been fun watching, if you look
at four years ago, the first Funnel Hacking Live event, if I would have said, “How
many people here are making over a million dollars?” It was like one or two people.
Now we’re at like almost 300. If you look at 17 at ten and it just keeps growing
and scaling, it’s so much fun. And I think as a community, as a whole, we’re all
growing together.

But I want everyone to understand, this is the vision, this is where you should 
be focusing, this is what you should be doing, because I don’t want you guys focusing
on eight and nine figure creativity problems if you don’t have your what and your
how figured out. And visa versa.

You focus on where you’re at, built that piece out, figure it out, and then you 
can switch and again, the market will tell you when you’re ready to make the switches
and the transitions.

Okay, to end this presentation I want to come back and I want to show you the video
I showed you at the very beginning, one more time because, two reasons. Number one,
after I watched it, I watched it like 30 times more, and it’s really fun so I’m 
going to show it again. And number two I want you guys, as you’re listening to it,
to understand that this video is talking about you. We’re not normal, you guys know
that, right?

Most people don’t wake up in the morning, figuring out how can I change the world?
How can I sell more products, how can I serve more people? That’s not a normal thing.
Most people wake up in the morning, they’re depressed, they’re tired, they go to
work, they’re miserable, they come home again, they’re miserable. Most people don’t
spend all their extra time, energy, and money flying to here to hear people talking
about selling stuff through funnels, for crying out loud. You guys are different
and that’s good.

So I want to show you guys the video one more time, and let’s watch it. “Here’s 
to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in
the square holes, the ones who see things differently, they’re not fond of rules,
and they have no respect for the status quo. You can quote them, disagree with them,
glorify or vilify them, about the only thing you can’t do is ignore them, because
they change things. They push the human race forward. And while some might see them
as the crazy ones, we see genius, because the people who are crazy enough to think
that they can change the world, are the ones who do.”