# What I Do To Guarantee My Funnel’s Success

- Link: https://jarvislegacy.com/podcast/what-i-do-to-guarantee-my-funnels-success/
- Published: 2020-10-19T08:00:00-07:00
- Author: anchorwave

![Jarvis](https://jarvislegacy.com/wp-content/plugins/seriously-simple-podcasting/
assets/images/no-album-art.png "Jarvis")

 Jarvis

What I Do To Guarantee My Funnel's Success

![Loading](https://jarvislegacy.com/wp-content/plugins/seriously-simple-podcasting/
assets/css/images/player/images/icon-loader.svg)

 00:00 /

RSS Feed

 Share

 Link

 Embed

[Download file](https://jarvislegacy.com/podcast-download/3524/what-i-do-to-guarantee-my-funnels-success?ref=download)
| [Play in new window](https://jarvislegacy.com/podcast-download/3524/what-i-do-to-guarantee-my-funnels-success?ref=new_window)

The missing step that most people forget, before you create a product or build a
funnel.

Over the weekend, my personal team’s funnel builder…Nick…and I launched a funnel
at the spur of the moment just because we thought it would be fun. It’s from an 
idea I’ve had for 8 years and it’s just been sitting on my hard drive. The funnel
was literally hatched, built, and launched in 2 days. And already we’ve had a bunch
of sales!

Now here’s the crucial part. _This is the place where many entrepreneurs mess up_.
They spend a ton of time…weeks, months, even YEARS…developing and creating something,
only to find out that when they launch it, nobody buys. Nobody wants what they have.

And that’s because they didn’t ask themselves this ONE CRITICAL QUESTION… The one
question that will tell you whether you should spend the time creating a product,
service, or offer, or you should pass on the project.

If you want to save yourself a ton of time, frustration, and stress, then tune in
to this episode of Marketing Secrets to find out what the question is and WHY it’s
so important to your entire business.

—Transcript—

What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets
Podcast. I want to teach you a trick today to make sure that every campaign and 
every funnel you build, always wins.

All right, everybody so I wanted to do this episode because I was bored this weekend,
not really bored, I’m never bored, we’ve got a lot of stuff going on, but Friday
we were about to leave the office and then one of the guys on my team, Nick Sanders,
was like, “Hey, do we have any fun project you want to do on the side that’d be 
kind of fun?” I was like, “What is a fun project that we have on the side that we
can just do real quick?” And he’s like, “I got some time this weekend, I’d love 
to just bust something out”. I’m like, “Okay.”

We started thinking back and I remembered that eight years ago, I had this idea 
for a site called T-shirt smackdown. And the concept was picking two competing concepts
or philosophies or whatever, and make a t-shirt for each one and let people vote
with their wallets.

So, they come to the site and they’re like, “Oh, I want this one to win.” So they
buy the t-shirt to make sure that that one wins, right? And so, I remember I designed
this… the site we had designed eight years ago because… So funny, because it was
back when Obama was running against Romney. And so, in fact, the initial PSD files
we found had the Obama versus Romney thing, and so it was kind of fun.

Anyway we found those PSD files and were like, “Dude, let’s make this.” So, he took
it and he got it all working inside ClickFunnels, and spent his whole weekend doing
that.

Obviously, the elections are coming up right now so I was like, “Let’s do some Biden/
Trump shirts.” And so we got designers to go and design the t-shirts and all sorts
of stuff. And, anyway, it’s just been this really fun project that we put together,
literally in no time. It’s crazy, it’s been sitting on my hard drive for eight years
now. I can’t believe I found the PSD files. It looked so cool. In fact, if you want
to see it in action, but I’m not sure when this podcast episode will drop, my guess
is hopefully the site will be live by then, but it’s tshirtsmackdown.com, so you
can go see it there.

Anyway, so the concept is we picked two different shirts to compete. When the movie
Twilight came out, we could have done like Edward versus Joseph, or during The Bachelor
season, it could be this person versus that person, or whatever. You pick two competing
things, you put them out there and you let the communities of the things all go 
and vote on it.

And so, with this one, we’re like less than a month before the election, everyone’s
really angry about both sides like, “We should capitalize on this as capitalists
do.” And so, we put this together. And so, Jake on our team went and got a whole
bunch of really cool t-shirt designs that he made some for Trump, some for Biden,
and we threw it up on the site and… Anyway, they’ve been killing themselves and 
it’s almost ready to go. So we’re excited. It’s going to go live. And again, all
you guys should go pick your favorite. Go to tshirtsmackdown.com buy which shirt
you want to prove… To vote with your wallet.

But anyway, I’m telling you this because a lot of times, we have an idea for something.
And you’re like, “Man, do I spend the time and energy doing this? I have no idea.
It’s going to take me all this time and I have no idea if it’s going to work or 
not.” And all this fear.

The reason why I’m able to do crazy things like this without any fear is before 
I said yes, before we started the process, the first question that we asked was,“
If we do this thing, where are we going to get the traffic for it?” That was the
question. And if I don’t know the answer to that question, then the answer’s always
no, we’re not doing this thing. I have to know that first. And so, that was the 
first question like, “Where do we get traffic?” And I was like, “Okay well, to get
traffic for this means we need a conservative Republican people and we need liberal
Democrat people.” So, I’m like, “Where do we find these people?” Okay, there’s email
lists so we can write here, here and here. And then there’s email lists we can write
here, here and here.

Then here’s these Facebook pages we can target. Here’s the liberal, here’s the conservative,
here’s the… and so we really quickly, as quick as we could, found as many different
variations as we could of both sides to know where you get traffic. So, very quickly
okay, boom, here’s the traffic. I think conservatively we probably said 10,000 to
20,000 clicks in a three to four day period of time, which is how long one of these
smackdowns probably end up lasting. And so, “Okay, let’s do it.” Right.

And so now, Nick and Jake and Jamie, have been working on the site on their free
hours, after hours and the weekends and stuff. While they’re doing that, I just 
went and texted all these people, “Hey, can I run add your list?” Yes. Can I run
run add your list?” Yes. How much does it cost? Okay I want this date? I want this
much.” And within, I don’t know, within 12 minutes, 10 minutes, maybe I had enough
traffic lined up to get about somewhere between probably 10,000 to 15,000 clicks,
half on the conservative side, half on the liberal side. And so now when the live
site flied, I clicked a button and that fast sales will start coming in.

So I want to share with you guys, number one because I want to show off and brag
about my fun little idea that we had eight years ago that we’re finally actually
executing on, but number two is for you guys to start thinking about this. That’s
one of the biggest things people have is spend so much time and energy and effort
on their idea and their thought, and then they go and they build their sales message
and they build their funnel, and then they’re like, “Where do we get traffic?” And
that should have been the first question. Not the last.

I remember… Man this is pre-ClickFunnels, no, it wasn’t pre-Click, it was right 
when ClickFunnels first came out actually. So maybe about five years probably. I
was in London and I spoke at this really cool event. And afterwards, my wife and
kids were still gallivanting around London while I was finishing my speaking things.
So I sat in the hallway and talked for two or three hours to all the people there,
which was really fun. Definitely intimidating as an introvert, but it was still 
good. Talked to everybody and they ask those questions.

I still remember one person asked me this question that I’d never answered before.
No one had ever asked me before, but he asked the question he said, “Man, you’ve
been doing this so long, how do you know that something’s going to be successful
before you do it now?” And I started thinking and he was right, I do know. I haven’t
failed at this game in a long time.

I failed a lot initially and I failed more than you’ve tried, I guarantee that. 
Hundreds of times we launched funnels that did not actually work. And I would say
in the last five or six years, pretty much all of them have worked. And so the question
was like, “What do you do differently? What do you know? What’s the answer?” And
before I give you that answer, I’m going to catch a really quick sponsor from myself
and I’ll be right back to answer it here in a second.

Okay. You text me at Community, come on let’s just do it. Anyway. All right, so 
let me answer the question. The question goes like, “How do you know the funnel 
is going to be successful before you build the funnel out?” And the answer I told
him is, the first time someone ever asked me that, first time I ever answered, I
told him, I said, “Hey, the reason why I do this is because I find the traffic source
first. I don’t go and create a product that I want to create, I’ll go and take my
best idea, I go and find the traffic source first and figure how much the traffic
is going to cost, what does it looked like. I figure things out, and then the question
I ask myself, “Okay, here’s the traffic, here’s the market, what does the market
actually want?”

And then I started brainstorming ideas. That way when the idea is done and the sales
message is done and the funnel is done, I know the traffic so I just click a button
and traffic shows up. And so, while you’re thinking about that, as you’re building
your businesses where you are, in any spot you are right now, they just imagine 
like as soon as your thing is done where’s the traffic going to come from? Where’s
that place? Do you have it already? Do you know where it is? If not stop everything
and just go figure that out. Go figure out where is the traffic going to come from
before you spend all the time and the effort and energy trying to figure out what
you’re going to create. And honestly, when you figure out what the traffic’s at 
and you figure out how in the world to get access to this traffic, what’s it going
to take? Who do I need to get to know?

Who’s the person that’s going to sell me the ads? How much does it cost? All these
things you’re going to start figuring out at that time. Then when you find that 
traffic source and the best things to do, like let’s say it’s email traffic you’re
going to rely on, get on that email list and get all the emails come in, and then
that way, as you see the emails like, “Oh, I see this offer and this offer. Here’s
all the offers that are being sent out to this group of people now I know what this
kind of person is responding to,” Or if you’re following them on Facebook pages 
and you start seeing your everybody’s adds you’re like, “Oh, now I know what this
type of person is looking for. What kind of offers are working,” it’ll stimulate
the ideas for the offers and the products that you actually want to create.

So that’s the key guys. That’s what we help understand is that a lot of times, most
of us do it backwards instead of doing it backwards, the first goal should be where’s
the traffic? Where’s the traffic at now so I can go find it and then go and figure
out your product, figure out your funnel, figure out your sales message. Find the
traffic first. If you haven’t yet, I’d highly recommend reading the Traffic Secrets
book. I talk a lot about this. In the first phase for me how I find the traffic 
is going through the Dream 100. In fact, it’s crazy in our 2 Comma Club X Coaching
Program. It’s 25,000 a year coaching program. People come in and I think everyone
thinks I’m going to give them some magic sauce that I’ve never talked about before.
And module number one, literally I force them to actually build out their dream 
100 list.

They be like, “Why? I thought I was here to make money.” Exactly. Right now, our
job is to figure out who are the people who already have your traffic. Where are
they at? The better I understand that person, that group, the more successful I’m
going to be because now I know what are all the other offers they’re going out there.
Who’s controlling the traffic. How do I get to know them? Can I buy my way in? Can
I work my way in? All the other things. And so, anyway, that’s the one I shared 
yesterday, just looking at things a little differently. We were able to launch the
site. My guys spent the weekend plowing through, getting it done, getting the designs,
getting the program and getting it all into ClickFunnels and everything. And then
I spent 12 minutes texting the people who I know have the traffic and now we’re 
ready to rock and roll. And that’s how the game was played.

It was fun. For the T-shirts smackdown is every week, we’re going to have a new 
smackdown. And so right now the smackdown is… next two or three weeks is going to
be the politics. And after that guess what’s going to be? I don’t know yet, but 
I know I’m going to know where the traffic’s at before I go in and do the thing.
I’m going to go say, “Where’s the traffic at for… ” Let’s say it’s some movie coming
out. Or maybe it’s the finalists on The Bachelor, maybe it’s who knows. I’m going
to go and find the traffic first, like where I’ll actually get that traffic from
before we design the t-shirt, before we get the thing created, otherwise it’s just
going to be a waste of time, energy, and money. And that’s how we play the game.

All right. Hope that helps you guys. I appreciate you all. If you got any value 
from this episode, please take a snapshot, post it on your social profiles and tag
me in it and let me know your biggest takeaway. It would mean the world to me. I
read every one of them and I’ll definitely read yours as well. Thanks so much guys,
and I’ll talk to you all soon. Bye everybody.