# When The Pressure Goes Up… How To Survive

- Link: https://jarvislegacy.com/podcast/when-the-pressure-goes-up-how-to-survive/
- Published: 2019-08-28T08:00:00-07:00
- Author: anchorwave

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When The Pressure Goes Up... How To Survive

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Three things that I do to help survive and thrive when the stress and pressure of
everything starts building.

On this episode Russell talks about how he is surviving right now while pressure
is high from writing a  book, being a family man, and running a company. He gives
three solid tips that will help anyone feeling similar pressure to get through it.
Here are his three tips in this episode:

 * Have a vision of what you want to accomplish.
 * You have to create deadlines.
 * You need to build out an amazing support team.

So listen here to find out how to apply these tips into your life when the heat 
is on and you need to get stuff done.

—Transcript—

What is up everybody? This is Russell Brunson and I want to welcome you to the Marketing
Secrets podcast. Today I’m walking home from the office and I had to share some 
cool stuff with you.

Alright everybody, I hope you are all doing well. I am in like, what do you call
it, crunch time or deadline time, or whatever you want to call it right now, plato
o plomo, lead or gold. One of those times in your life where you have to get to 
stuff done, and as much as I hate those times because they’re stressful and tiring
and they wear me out, it’s also the times when I get a lot of stuff done, which 
is interesting. In fact, one of the biggest reasons why most people don’t get stuff
done, is they don’t set these hard deadlines, so because of that they keep letting
themselves off the hook, and things they’re supposed to get done in a week takes
two weeks and then three and then four and then five, and then it just keeps getting
pushed out forever. And I definitely know that is true for me.

These are all the cars driving past me. Anyway, definitely true for me as well. 
A lot of you guys know, I starting thinking about writing the Traffic Secrets book,
when was that, it was actually in the middle of the Expert Secrets launch. After
I launched the Expert Secrets book I’m like, “I’m done, I’ll never write again. 
I’ve got two books now, it’s over. The work is finished.” And the middle of our 
launch John Reese messaged me and was like, “Hey would you be interested in buying
Traffic Secrets from me?” And I was like, “Yes. That is the third book. I must do
it.’

So that’s when I said yes, paid him a tidy sum to buy the domain from his, and it’s
been kind of there, waiting for me to write, in the back of my head. And so I slowly
started moving forward on it, nothing really happened, and then about a year ago
I was like, ‘Okay, I’m going to do a live event, where I teach all this stuff.’ 
So it was a little over a year ago. I actually went and spoke at Dana Derricks dream
100 con and at that event, it was the first time I spent a whole bunch of time trying
to think through the curriculum for the book, for what it was going to be.

So I sat there and doodled out a million ideas and put an outline together and stories,
and had the first interation of that. I think it gave me, if I remember right, two
hours of so to speak at the event. So I got up and I presented it and you know, 
I was testing my material. So I did it and there were some things that you could
tell people were like, “Ohhh!” freaked out about. And other things that just kind
of hit people and fell on the side. And I was like, “Oh, they didn’t get that.” 
Either it was just too confusing or it wasn’t explained. Whatever the reason.

And then a month later I was doing a bigger event for all of our Two Comma Club 
Coaching members called Traffic Secrets, surprise, surprise, I called it the same
name as the book. So we set up that event, and that gave me about a month or so 
to really dive deep on furthering the curriculum and furthering the teaching, because
I knew I was doing a live event.

So for the next month I killed myself, up super late nights, and up early mornings
and did all this stuff. And we ended up doing the event, it was a two day event 
where I taught the newer curriculum for the book. And I taught that again, and the
same process. Some things landed, some things didn’t, but it was me testing the 
material and me just kind of figuring out what was going to work and not work. And
that was almost a year ago.

So since then, I had my first deadline, I was supposed to get the book done. I think
it was by the end of the year, like December. So I got a publisher who signed me
and gave me a royalty which was really exciting, except for with the royalty comes
a deadline. So they said “the deadline is here.” So I started working towards it.
I was working on the outline, section one, I started to write a little bit, then
Funnel Hacking Live started looming. And I was trying to get Funnel Hacking Live
and the book done. And finally I was like, “I’m not going to get this deadline. 
We need to shift it.” So we shifted the deadline to after Funnel Hacking Live, and
then shifted again, and it’s been shifted three or four times.

And now, summer just ended, today was actually the first day of school for my kids.
So we’re the last week of August, and my deadline is September first. So it’s about
a week from now, that it’s supposed to be due, which I’m not going to actually hit
that deadline, but I will have the first section of the book done by the deadline.
So the goal was to get done with section one on September 1, and then 2 days later
section 2, and 2 days later is section 3, which gives me time to kin dof go back
and edit.

So I’m down to the literal crunch time. And so it’s interesting, as you have these
hard deadlines you can’t miss, all the sudden as you’re working towards it, all 
the other things start falling to the wayside. All the things that aren’t hyper 
important. We had meetings that seemed important suddenly don’t become important.
They’re not urgent.

The urgency now is that the book is due, and so all the important things start following
by and forcing me to do it. So I’ve been writing so much. I was up last night up
until one, writing after I got up super early this morning, writing all day. Had
meetings this morning for like 3 hours. As soon as the meetings got done, I pulled
out my treadmill desk and jumped on it. And for two hours and f46 minutes I walked
and wrote. I got 1 1/2   chapters finished during that time. Then I had another 
3 hour meeting after that. Now I’m walking home, recording a podcast. As soon as
I get home to play with my kids, as soon as they start getting tired, and then I
will jump back in my office and try to write another, I don’t know, three hours 
tonight. And then I’ll wake up super early tomorrow and repeat this process until
the book is done.

Anyway, it’s a lot of work and its tiring and stressful and I’ve been telling everybody,
this is the season of my life that I call being tired, because not only do I have
to write the book, but you know obviously we have a lot of other things. There’s
some stuff I can’t tell you about, but we are about a month away from Clickfunnels
5 year birthday, and we are rolling out this insane new learning platform, that’s
all I can tell you right now, that is going to change the marketing/entrepreneurship
world forever. So we have that task.

We have a new funnel that went live last week that’s killing it right now. We’ve,
so many things, so many software updates, so many big software changes we’re going
to be announcing. The meeting today for three hours was Funnel Hacking Live, we’re
planning Funnel Hacking Live. I’m about to start asking all the people who are going
to be speaking to come and speak. We’re trying to finalize speakers.

Anyway, there’s so much stuff. Plus I’m trying to be a present dad and father and
husband and all those things as well. Anyway, there’s a lot that I’m juggling and
trying to keep in front of.  I have church responsibilities as well, on top of that.
I’m not going to lie, there’s a lot and I’m tired. But I keep moving forward on 
it, because I have a vision, I have a mission and I know the importance of what 
I’m doing, and I believe in it, and it gives me a lot of fulfillment and meaning,
so I’m going to keep on doing it.

It’s funny, there’s a guy, I have a lot of respect for him, but he wanted to interview
me for his podcast. I’m like, ‘I’d love to but I’m super busy. I’ll have you set
up a time with my assistant, she can kind of help you find a time.” And it was tough
because we have, obviously this book’s done, but then before the end of the year
I have to do the rewrite on Dotcom Secrets and Expert Secrets, both those books 
have to do a rewrite because they’re republishing those with a new publisher as 
well. So basically I’m writing three books for the next three months. So when this
one is done I have a week off where I’m going with my wife on a vacation, and when
I get back, the next book I’ve got 14 days to finish that one. The next one I got
30 days to finish that one.

So it’s like, it’s a lot, but it’s not loosening up super easy. And then from there
we go directly into wrestling season with my kids, which means I leave half days
every day to do wrestling practice with them. That leads all the way up to Christmas.
And then Christmas we have, basically we have to get all my Funnel Hacking Live 
presentations done in December because January we have the Two Comma Club Cruise,
and then boom we’re at Funnel Hacking Live.

Anyway, just the content creation, the volume of how much stuff we have to get created
between now and the end of the year, is more than most companies will do their entire
existence. And we’re doing that plus all the other things. So there’s a lot.

And I’m not saying that to complain, again, I love it. But it made me laugh because
this person, my assistant Melanie looked at the schedule, and she’s like, “Literally,
the first opening that he has a free 30 minute window is in February.” She was trying
to give him the very first spot, and he wrote back, and I guess was upset saying,“
I’m busy too. If he can’t make time for me until then…” Whatever, he was kind of
upset about it. I get it, but then it was funny because he posted something on Facebook
the other day that was like, “I’m looking for a new show to binge watch on Netflix,
any suggestions.” And I didn’t comment, but I really wanted to, to be like, “Dude,
if you have time to binge watch anything, then you have more time than me.” I haven’t
watched TV in forever, because there’s no more time.

Why am I telling you this? A couple of reasons, number one, doing this work and 
I’m talking about my work, but I’m talking about your work here as well. Doing this
work is not going to be easy. And there will be varying degrees, there’s times when
there’s a lot of pressure and it’s hard. There’s times when it’s easier. But it’s
not little. So if you decide to go on this mission and to pursue entrepreneurship
and do these things, there’s going to be pressure and there’s going to be a lot 
of stuff. And honestly, if you don’t have a vision of what you want to accomplish
and a mission and calling or whatever you want to call it, to do that thing, it 
gets really tough when the heat gets turned on.

It would be so easy for me at this point to be like, “I’m done for a year.” I can
take a year off and nothing in my life would shift at all. It’s not about that. 
It’s about a calling, a mission, a vision, things that I’m pursuing, trying to get
done, because I believe they’re bigger than me. I strongly believe in that, otherwise
I wouldn’t do it. So that’s number one, you have to have that.

Number two, you have to create deadlines, solid hard deadlines. If you’ve listened
to this podcast while I’ve talked a couple of times, like lead or gold deadlines,
where it’s like, if you’re successful you get gold. If not, you have lead. Lead 
is a bullet. Plato o Plomo, lead or gold or silver and gold, whatever you want to
call it. You have to set these hard deadlines, if you don’t, it’s so easy to wiggle
past the thing. You know what I mean?

I started this book a year ago, and honestly the majority of the writing has happened
in the last 45 days.  I could have gotten the book done last year if I would have
blocked out two months just to do it. But I couldn’t because I had other things.
But it wasn’t until I had the hard deadline, and I’m grateful to my publisher for
basically giving me money because it forced me to have a deadline. Otherwise, in
fact, Friday I almost pushed it out. I literally wrote an entire email to them saying,
explaining why there was no way I could possibly do it. And then Joy on my team,
who is kind of my head of content development, she’s helping me to get these things
done, and get all the writing done and hit the timelines, and all that kind of stuff.
She’s doing the editing, kind of following behind, doing the editing of the book.

I was about to send the email and I asked her about it and she’s like, “Wait, wait,
hold on.” And she mapped out a new schedule of “Okay, if you can write 2 chapters
every single day this weekend and then this on Monday. And between this and this
you can get this part done.” You know, set a structured schedule. And I have to 
run and race to be able to do it. By doing that, it’s forcing me to actually get
it done. And again, if it wasn’t for that deadline, this book would not be done 
for another, who knows, 6 months or so. So having a solid deadline, either a real
one or a fake one that you pose upon yourself, but regardless you have to stick 
to it and not let it shift. That’s number two.

Number three, you need to build out an amazing support team. It’s not just you know,
at the office, but all aspects of your life. I have an amazing wife and support 
network here at home that allows me to do these things. I have a support network
at work. I have a support network in my writing. I have a support network in the
running of the company. All these different departments are able to run and I’m 
able to do this because I have such an amazing support network.

It’s interesting, Stacy and Paul Martino, you guys have probably heard me talk about
them. They’re some of our inner circle members who run relationshipdevelopment.org,
and help save marriages. They just moved here to Boise, and I had a chance on Saturday
to go swing by their house really quick. And they’re really, really good at setting
up structure and systems for the things in their life that would normally suck away
your time, so they can focus on their work.

So much so that they have a nanny who helps watch the kids. They have a house manager
that goes shopping for them, buys the things. They have people for all these different
tasks because they’re like, “I should only be doing this. Everything else needs 
to have a person and a system in place to make sure it actually happens.” So I was
watching them as they were plugging these people, as soon as they moved here they
had a checklist with systems, plugging people in, hiring, getting them in place 
so that….Saturday they’re like, ‘We had to drive to Whole Foods to buy this stuff.
We never want to drive there again. So we’re getting the person, building out the
system.” So it’s like, “We’ve done this once, we bought the stuff we like, we figured
it out. Now we’ll never have to do this task again, because now it’s all documented
and we can plug somebody in to do that thing.” They’re building a support network
here in the new home, the new area they just moved into.

So the same thing is true for you. If you want to be an entrepreneur and you want
to create these amazing things, you’ve got to start building out the support networks
around you, like in your home so your home life doesn’t crash. In your business 
so your business doesn’t crash. Whatever project you want to take, the first step
is like, you build out the structure and the systems around that, to support it,
so I can actually do what I need to do.

 A lot of times we go and we try to do some of the amazing things without the structure
in place, and that’s why often we crash and burn. So there’s three big tips. I’m
home now, my kids are out playing soccer on the soccer field, which is exciting.
I’m going to go, thanks again for listening, appreciate you guys for being subscribers
to this podcast. I hope that you get something out of every episode I publish. And
hopefully when the Traffic Secrets book is coming out you’ll read it, because I 
am literally bleeding from my fingers for you. Not literally, figuratively bleeding
from my fingers for you and I hope you love it. Appreciate you all, thanks so much
and we’ll talk to you soon. Bye everybody.