# You Gotta Have Faith… Marketing Faith

- Link: https://jarvislegacy.com/podcast/you-gotta-have-faith-marketing-faith/
- Published: 2017-05-30T21:12:00-07:00
- Author: anchorwave

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You Gotta Have Faith... Marketing Faith

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Without this, what’s the point of even trying?

On today’s episode Russell talks about why you have to have faith in yourself first
in order to be a true entrepreneur because nothing is guaranteed. Here are some 
of the interesting things in this episode:

 * Why Russell won’t give a friend the answers to why his product isn’t selling.
 * Why Russell believes that you have to take a leap of faith with your business
   first, in order for it to be successful.
 * And why Russell thinks life would be boring if everything were guaranteed to 
   work out.

So listen below to find out why it’s so important to take a leap of faith.

—Transcript—

What’s up everybody, this is Russell Brunson. Welcome to Marketing Secrets podcast.
If you are watching this at [marketingsecrets.com](https://marketingsecrets.com/),
you can go watch the video of me showing you something cool, if you’re just listening
on iTunes, that’s cool too. But if you go to [marketingsecrets.com](https://marketingsecrets.com/)
you can actually see what I’m going to show you guys.

Last week I did a podcast, or a couple of days ago, about planting seeds of doubt.
I got all these people messaging me, “Russell, you’re so mean.” I was like I’m  
not trying to be mean with this. I’m trying to explain a really important marketing
principle. So I want to show you guys something to prove this whole thing works.
A lot of you guys know Steve Larsen, he sits next to me everyday building funnels.
When he first started working for me, at the time I had a water filter machine, 
it was an Athena that we paid $3 grand for. I always loved it because it was this
really cool thing, it filtered our water and did all this cool stuff.

Then he told me, “Well, if you’re using that brand, it actually doesn’t work, there’s
only one brand that is any good.” And it’s the company he used to work for called
Echo. I was like, “Really, why?” and he’s like, “They have this patent. Most water
machines, the way they filter, after 5 or 6 filters it builds up all this residue
and it starts working. This company has a patent where what they do, every time 
you turn it on, it pushes through and breaks off the stuff, so it keeps working.

Now I have no idea if that’s true. He may have made it up for all I know. But he
planted a seed of doubt, and that seed of doubt became so big that my Athena water
machine that I loved, in fact my kids called it magic water. Every single day we
used to go and make magic water out of it. It is now sitting, as you see here, in
my garage, in this big pile of water. We ripped it out of the wall, I actually cut
the plug because it was hard to get to. It’s just sitting there now, I don’t know
if it works. I have a seed of doubt.

Then I was going to get a Kong and he’s like, “And he’s like Kong can’t do it either.
These guys are the only ones in the world that have a patent.” So because of that,
guess what I have right over here. You’ll never guess. Yes, it is one of the Echo
machines. Sorry it’s kind of a mess here in the laundry where we have it. Because
my wife doesn’t think these look very good, and they are kind of ugly. But now, 
I come here and this is where I get all my water from, it’s the Echo machine.

Now again, I have no idea if it actually is better, could be worse for all I know.
But he placed a seed of doubt that caused me to rip my old machine out and put a
new one in and not go with other competitors. So the marketing principle is true,
whether you’re doing that yourself or through other people. How can you place a 
seed of doubt. So there’s a follow up for yesterday for those who think I was mean.
I’m not being mean guys, I’m just teaching good marketing principles. So that’s 
what I got.

Now I got one more thing I want to share with you guys. Because this is important
and I think a lot of people struggle with this. It’s having faith before you take
action. Entrepreneurs, for you to be successful, you have to have faith first. You
don’t know that your product or service is going to work. If you had that guarantee,
then everybody would do it. It’d be like, I’m guaranteed, in fact that’s why people
go to school because they’re like, “I’m guaranteed to get a job.” Turns out you’re
not, at least not a good job. But people, because they guarantee it, they do it.

Entrepreneurs should be about not guaranteeing. You have to have an idea and then
you have to have faith in yourself. If you don’t have faith in yourself, then you’re
not going to do it, and then you’re not going to have success, and then it all disappears.
It all hinges on faith. It’s weird, I don’t know if you guys are religious or not,
it doesn’t really matter to me for this thing, but religion’s the same way. We get
the, we have to have faith first and we take that step forward and then the truth
is manifested back to us. Like, “Oh, that thing you did was actually right.” But
if you knew ahead of time, what’s the point? There’s no challenge, this whole life
becomes really boring if there’s no faith. If you knew the answer to everything 
before you went into it, why would it seem to be fun, it wouldn’t. We’d be bored
out of our minds.

I’m telling you this because I had a funny experience today that I wanted to illustrate
becusae it kind of illustrates this, why a lot of people struggle because they don’t
have faith first. They’re waiting for the perfect answer before they move. So there’s
this guy, I’m not going to mention his name, he’s a cool. But three or four times
over the last two years, he’s messaged me asking about my inner circle and he’s 
always like, “I’m going to join man.” And I’m like, “Cool, here’s where you apply.”
And he’s like, “I have some questions first.” And he always asks a bunch of questions,
he never applies. And this happened I think at least 3 maybe even 4 times in the
last 2 years. I’m always like, “hey man, go to inner circle where I can work with
you. I do my best coaching almost a million entrepreneurs, but I can’t talk to every
person individually. I wish I could but I can’t.” I have a hundred people in inner
circle that I’m voxing every single day on my phone, trying to keep up with them
as well as running my own company and my family and my church and the scout group
and everything else I’m doing. It’s insane.

I can’t help everybody, I wish I could. But the people I can help, they’re in the
inner circle, that’s just how it works. So get in the inner circle and I can work
deeper in your stuff. So he messaged me today, it’s kind of funny. He said, “Whatcha
think?” and he showed me his funnel, “compliments of Clickfunnels.” And I was like,“
Cool man, you got it done. It looks great.” And he said, “The problem is,” this 
is the best, “The problem is I can’t get it to sell for the life of me, when people
try it, they’re hooked. But getting people to buy it out of the gate, no bueno.”

So I went back and decided to look a little closer. I kind of smiled, and I sent
it to Steven Larsen as well, “Hey, what do you think about this funnel? I want to
know in 3 seconds.” And in 3 seconds he was like boom, boom, boom. I was like, “
Exactly, the very same one’s I saw as well.” And I was like, I could just tell him,
but then he didn’t, he missed the whole point. So I came back and I said, I was 
trying to help him out. I was like, “I won’t give you the answer, because you didn’t
join the Inner Circle the 3 times you asked me about it. Ha ha! But here’s a hint.”
Then I gave him a link to a certain funnel and said, “The answer’s in this funnel.”
And it is, everything he’s looking for is in that funnel. I mean it was a huge heads
up, hopefully. We’ll see if he runs with it or not.

But I sent that and just kind of said it that way and he said, “Was my video wrong?”
asked me if it was the video, “It’s not the video.” Although his video could use
some help. He said, “The reason I didn’t join was because I didn’t think the Inner
Circle could help me with my specific problem with …” and he named his product, “
I didn’t want to just throw $25K at the wall, not knowing.” So I got that and started
laughing. I laughed out loud and I read it to Steven and he laughed because first
off, the inner circle is all about personalizing your problem. What is your problem?
And you message me and I tell you the answer. So it’s the most personalized coaching
program on planet earth for our industry.

So I don’t think it would help my specific problem, and I didn’t want to throw $
25k at the wall, not knowing. So I didn’t want to have faith and just assume that
you know what you’re talking about, seeing as you’ve helped hundreds of thousands
of entrepreneurs, and you have all these people that pay you $25k a year and they
renew every single year, because you keep helping them. 10 or so are all supplement
companies, I didn’t know, I’m not going to pay you.

And then he said this, “After looking at “blank” if you have some big ideas on how
to blow it up, you know the $25k would be chump change for investing in your help,
then obviously that’s a no brainer.” So if I can come to him and say, “Hey man, 
I know exactly what it is. Give me $25k and I’ll tell you these things and I guarantee
you’ll make more than that. Then he will do it. Then he will take a leap of faith
when there’s no leap of faith to be made.

I’m just like, my goal was not to sell you on inner circle, my goal is not to tell
you I know the secret, give me $25k and I’ll tell you. You missed the whole point.
The goal, the point is that you have to have faith first. You have to….the mentors
I have hired in my life, I didn’t know if they were going to be good. I looked at
them, tried to do my research, saw other people they worked with and was just like,“
Okay, I don’t know but I’m going to have faith and I’m going to take this step forward.”
And then when you do it, you get rewarded for it.

Then I wrote back, “Sorry man, the inner circle is closed for now anyway, but the
answer is in that funnel.” So hopefully he finds it. It’s there for him and again
I don’t want to be a jerk. But I get so many people hitting me up, I can’t. If I
could help them for free, I would because it’s so much fun. But it’s just interesting
how people don’t want to take that faith. If you want to be an entrepreneur, you
have to understand that’s the game, the whole entire thing. You have to have faith
first, faith in your idea, the product, the process, the coaches, the mentors, all
these different things. And you’re not going to know ahead of time. If you did, 
it’s not entrepreneurship, if you did, it’s no fun.

If somebody came to you and said, “This is the exact product and sales message.”
Everything like that, and you did it and it worked, it’s like gambling. It’s cheating.
It doesn’t count. It’s not real. It comes from the excitement and thrill, fun, and
satisfaction. Everything comes from the success of it.

I remember when I started wrestling, another friend that wrestled, we both started
at the same time. It was interesting because after a year he quit, I didn’t. Within
three years I won the state title. I remember after I won the state title, he told
me, “Oh man, I could have won the state title too, but I just didn’t want to put
in the effort.” And I was like, “Are you kidding me? You don’t know what I went 
through the last three years to get that, to earn that.” If I would have known up
front, I was guaranteed to get the state title, it would not have been any fun. 
I would have been like, “Oh, what’s the point then? If I’m guaranteed to get a state
title if I do it, then why would I even do it?” You know what I mean?

The not knowing is what makes it great. The fear of failure is what makes the success
so great. If you don’t have that, can you imagine what life would be like? Can you
imagine how boring it would be? Every single day you wake and know there’s no chance
of failure, so you just….I can’t even imagine. I would……

So my message for you guys today, as entrepreneurs, is that you have to understand
that it takes the faith first. You have the faith to take the step and then you’re
rewarded. Sometimes we put our faith in the wrong things, which is understandable,
and we fall off something and it doesn’t work, or we hire someone and they don’t
work out. But you shouldn’t lose faith in all things. You may have got the wrong
mentor, the wrong person. But keep putting faith in, people, ideas, products because
one of them will work. They don’t all work, and that’s okay. But they will if you
do that first.

Anyway, you gotta have faith, as George Michael would say. That’s all I got you 
guys. Appreciate you all, have an amazing day and we’ll see you guys tomorrow. Bye
everybody.